SPORTFIVE

SPORTFIVE is an international sports marketing agency headquartered in Wilmslow, United Kingdom. Formerly known as Lagardère Sports UK Limited, it rebranded in May 2020 and operates as a subsidiary of Lagardère SCA. With over 25 years of experience, SPORTFIVE employs approximately 500 people across offices in Europe and Asia. The agency specializes in a wide range of sports marketing services, including marketing rights management, sponsorship and brand partnerships, athlete management, and media rights distribution. It is particularly prominent in Germany, where it manages marketing rights for numerous top-tier football clubs, and has a strong presence in France, collaborating with various sports clubs, federations, and events. Additionally, SPORTFIVE serves as the exclusive marketing and media agent for the Confédération Africaine de Football in Africa, further solidifying its reputation in the global sports marketing landscape.