True Beauty Ventures

True Beauty Ventures is an emerging growth investment firm founded in 2020, with locations in Florida and New York. The firm focuses on investing in the beauty, wellness, and personal care sectors, targeting consumer products and services, particularly in the business-to-consumer (B2C) space. True Beauty Ventures II, a venture capital fund managed by the firm, specifically invests in consumer nondurables and personal products within the United States.

Richard Gersten

Co-Founder and Managing Partner

Cristina Nuñez

Co-Founder, General Partner and Board Member

Past deals in Beauty

Crown Affair

Series A in 2022
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.
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