Balanced Breakfast

Balanced Breakfast is a venture capital firm established in 2020 and located in Brooklyn, New York. The firm specializes in investing in early-stage companies within the consumer packaged goods sector. By focusing on this niche, Balanced Breakfast aims to support innovative businesses that are poised for growth and contribute to the evolving landscape of consumer products.

James Cole

Investor

Simon Li

Partner

2 past transactions

Healthycell

Series A in 2021
Healthycell is a developer of innovative dietary supplements that focus on effective nutrient absorption. Recognizing that traditional pill and powder supplements have low absorption rates, the company has introduced a unique MICROGELâ„¢ technology. This advanced delivery system enables the micronutrients, vitamins, minerals, and herbal extracts to be absorbed more efficiently into the bloodstream and cells, thereby improving health outcomes. Healthycell's products cater especially to individuals who prefer to avoid pills, allowing consumers to optimize their nutrient levels and enhance overall performance. Through extensive research, Healthycell aims to revolutionize the way dietary supplements are consumed and utilized in the body, moving beyond outdated delivery methods.

Aura Bora

Seed Round in 2021
Aura Bora is a producer of craft sparkling water that emphasizes bold and refreshing flavors derived from plant-based ingredients. By incorporating herbs, fruits, and flowers, the company distinguishes itself from traditional sparkling water brands that rely on artificial flavors. Aura Bora aims to provide a unique beverage experience that offers vivid flavors and floral aromas, enabling consumers to enjoy natural ingredients while staying hydrated.
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