LFX Venture Partners

Shippeo is a technology company specializing in real-time transportation visibility for supply chains. Founded in 2014, it offers a platform that allows shippers, carriers, and 4PLs to track deliveries and communicate proactively with end customers. The platform integrates with various data sources, including transportation management systems and telematics products, to provide real-time location data and delivery tracking. With a proprietary algorithm, Shippeo calculates estimated arrival times, helping businesses lower transportation costs, enhance customer satisfaction, and promote sustainable operations. The company tracks over 40,000 deliveries monthly across Europe, serving notable clients such as Leroy Merlin, Saint-Gobain, and Faurecia, and connects with more than 600 carriers.

Pipe17 provides a comprehensive retail management platform designed to streamline operations for brands, retailers, and fulfillment providers. The company's cloud-based solution integrates various inventory systems, warehouses, and sales channels, offering a unified real-time view of stock levels while ensuring all source systems remain synchronized. This integration helps identify and resolve discrepancies in order inventory, allowing clients to address potential logistical and delivery issues proactively. By automating data flow and eliminating integration problems, Pipe17 aims to enhance operational efficiency and boost profitability for its users.

Pipe17 provides a comprehensive retail management platform designed to streamline operations for brands, retailers, and fulfillment providers. The company's cloud-based solution integrates various inventory systems, warehouses, and sales channels, offering a unified real-time view of stock levels while ensuring all source systems remain synchronized. This integration helps identify and resolve discrepancies in order inventory, allowing clients to address potential logistical and delivery issues proactively. By automating data flow and eliminating integration problems, Pipe17 aims to enhance operational efficiency and boost profitability for its users.

Cimulate is a technology company specializing in generative AI. It enhances customer experiences by predicting and fulfilling user intent during the search and discovery process. The company's proprietary large language model (LLM) operating system analyzes vast internet data to anticipate customer needs and deliver relevant products and content, driving conversions for businesses.

UniUni is a developer of a B2B delivery services platform focused on enhancing shipping solutions for the e-commerce and logistics sectors. The company utilizes innovative technology to automate the package sorting process and facilitate efficient last-mile delivery. By providing reliable, cost-effective, and flexible services, UniUni enables e-commerce businesses to thrive by ensuring that products are safely delivered directly to consumers' doorsteps. Its approach positions UniUni as a key player in the evolving landscape of delivery services in North America.

Invent Analytics specializes in providing advanced analytics solutions tailored for retailers and fast-moving consumer goods (FMCG) companies. The company’s platform focuses on retail forecasting, allocation, and replenishment, enabling businesses to optimize their supply chain networks and manage inventory effectively. By utilizing data-driven approaches, Invent’s solutions help clients make informed inventory and pricing decisions, resulting in significant profitability improvements of 2-6%. The platform dynamically predicts customer demand and sales forecasts, facilitating improved merchandise planning and product turnover. With a pay-as-you-go subscription model, Invent offers scalable and agile software as a service (SaaS) solutions that require no upfront capital investment, thus delivering a strong return on investment validated through extensive A/B testing.

Rippey AI specializes in automating business processes through the use of conversational AI and document machine learning, specifically targeting the supply chain and logistics sectors. The company develops robotic process software that streamlines time-consuming tasks, such as data entry, providing quotes, responding to emails, and managing routine customer inquiries. By leveraging natural language processing, Rippey AI enhances operational efficiency, enabling service providers to improve productivity and accelerate documentation and customer interactions.

GoFreight, established in 2016, is a SaaS company specializing in digital freight management solutions for international freight forwarders. Its web-based platform streamlines operations by offering features such as data visualization, automation, real-time tracking, instant booking and quotation, enabling freight forwarders to efficiently manage sea, air, and land shipping methods. GoFreight's services help businesses transition from analog to digital processes, improving overall operational efficiency.

Shippeo is a technology company specializing in real-time transportation visibility for supply chains. Founded in 2014, it offers a platform that allows shippers, carriers, and 4PLs to track deliveries and communicate proactively with end customers. The platform integrates with various data sources, including transportation management systems and telematics products, to provide real-time location data and delivery tracking. With a proprietary algorithm, Shippeo calculates estimated arrival times, helping businesses lower transportation costs, enhance customer satisfaction, and promote sustainable operations. The company tracks over 40,000 deliveries monthly across Europe, serving notable clients such as Leroy Merlin, Saint-Gobain, and Faurecia, and connects with more than 600 carriers.

Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

Social Native is an online platform designed to facilitate the creation of customized branded content by connecting brands with relevant creators based on shared interests and brand affinity. By operating as an advertising marketplace, it enables brands to source and optimize visual content, thereby enhancing brand awareness and performance. The platform offers a range of services, including on-demand images and videos, personalized content, age-targeting, testimonials, product placements, and brand affinity insights. Additionally, Social Native employs a data-driven engine that provides brands with insights to scale content creation, measure the impact of their efforts, and optimize their content strategy effectively.

ThirdChannel operates a cloud-based platform designed for brand owners and merchandisers in the U.S. retail sector. Founded in 2012, the company provides real-time visibility into store networks, enabling control over products and driving new revenue streams across retail partners. Its platform integrates data from field teams with POS systems, inventory levels, traffic patterns, and other sources to identify retail execution issues. It then generates actionable plans for field teams, helping clients unlock sales potential and measure return on investment.

Celect is a cloud-based predictive analytics platform founded in 2013 and headquartered in Boston, Massachusetts. The company focuses on optimizing inventory portfolios for retailers, aiding in the management of complex inventory and product assortments. Celect's solutions encompass assortment optimization, predictive personalization, and markdown optimization, allowing retailers to harness inventory, transaction, product catalog, and impression data from various organizational silos. By streamlining these processes, Celect enables retailers to enhance their operations and achieve significant revenue growth.

Narvar Inc. is a customer experience platform based in San Mateo, California, with additional offices in London and Bengaluru. Founded in 2012, Narvar specializes in shipping and delivery solutions tailored for retailers, enhancing the post-purchase journey to foster long-term customer loyalty. The platform offers seamless order tracking, proactive communications, and efficient returns, allowing retailers to engage customers effectively and inspire brand loyalty. Serving over 500 retailers, including notable brands such as Sephora and Patagonia, Narvar leverages machine learning to analyze billions of interactions, improving customer experiences and optimizing supply chain management. Through its comprehensive approach, Narvar aids retailers in converting customers and promoting their brands from cart to doorstep and beyond.

Flamingo provides is an online store that offers a wide range of body and skincare products at an affordable range.

Celect is a cloud-based predictive analytics platform founded in 2013 and headquartered in Boston, Massachusetts. The company focuses on optimizing inventory portfolios for retailers, aiding in the management of complex inventory and product assortments. Celect's solutions encompass assortment optimization, predictive personalization, and markdown optimization, allowing retailers to harness inventory, transaction, product catalog, and impression data from various organizational silos. By streamlining these processes, Celect enables retailers to enhance their operations and achieve significant revenue growth.

ThirdChannel operates a cloud-based platform designed for brand owners and merchandisers in the U.S. retail sector. Founded in 2012, the company provides real-time visibility into store networks, enabling control over products and driving new revenue streams across retail partners. Its platform integrates data from field teams with POS systems, inventory levels, traffic patterns, and other sources to identify retail execution issues. It then generates actionable plans for field teams, helping clients unlock sales potential and measure return on investment.

Flow Commerce, Inc. is a technology company that specializes in cross-border e-commerce solutions, facilitating international sales for online merchants. Founded in 2015 and headquartered in Hoboken, New Jersey, with an office in Dublin, Ireland, Flow provides a versatile platform that allows e-commerce businesses to easily configure their global supply chain and meet overseas demand. The platform addresses the complexities of international commerce by offering tools for multi-currency pricing, rapid shipping, international payment processing, tax management, and logistics. Flow's solution can be utilized as a comprehensive end-to-end system or as modular components, making it accessible for e-commerce companies of all sizes. By simplifying the buying and selling process across borders, Flow Commerce enhances the overall experience for both merchants and consumers.

Celect is a cloud-based predictive analytics platform founded in 2013 and headquartered in Boston, Massachusetts. The company focuses on optimizing inventory portfolios for retailers, aiding in the management of complex inventory and product assortments. Celect's solutions encompass assortment optimization, predictive personalization, and markdown optimization, allowing retailers to harness inventory, transaction, product catalog, and impression data from various organizational silos. By streamlining these processes, Celect enables retailers to enhance their operations and achieve significant revenue growth.

Narvar Inc. is a customer experience platform based in San Mateo, California, with additional offices in London and Bengaluru. Founded in 2012, Narvar specializes in shipping and delivery solutions tailored for retailers, enhancing the post-purchase journey to foster long-term customer loyalty. The platform offers seamless order tracking, proactive communications, and efficient returns, allowing retailers to engage customers effectively and inspire brand loyalty. Serving over 500 retailers, including notable brands such as Sephora and Patagonia, Narvar leverages machine learning to analyze billions of interactions, improving customer experiences and optimizing supply chain management. Through its comprehensive approach, Narvar aids retailers in converting customers and promoting their brands from cart to doorstep and beyond.

Locus is a technology company specializing in last-mile logistics solutions, founded in 2015 and headquartered in Bengaluru, India. The company offers a comprehensive platform designed to optimize order-to-delivery dispatch management, enabling businesses to enhance their logistics operations through advanced optimization algorithms and workflow automation. Locus serves a diverse range of clients across multiple industries, including notable companies such as Unilever, Nestle, and The Tata Group, having facilitated over 650 million deliveries in more than 30 countries. Its innovative solutions have significantly contributed to cost savings in transit and reduced carbon emissions while ensuring high service level adherence. By equipping enterprises with the tools necessary for efficient delivery management, Locus plays a pivotal role in transforming logistics into a strategic advantage for its clients.

Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

HookLogic specializes in closed-loop marketing solutions, partnering with major retailers and travel companies to help brand advertisers reach in-market shoppers effectively. Through its proprietary platform, HookLogic enables advertisers to drive traffic to specific products and attribute resulting sales directly to their marketing efforts. This approach allows brands to optimize their return on investment by gaining clear insights into the effectiveness of their advertising campaigns.

Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.

Centric Software, Inc. specializes in providing Web-based product lifecycle management (PLM) software aimed at enhancing product development and streamlining business processes for various industries. The company's flagship platform, Centric 8, offers comprehensive solutions for product development, sourcing, business planning, quality management, and collection management, tailored specifically for fast-moving sectors such as fashion, retail, and consumer goods. Additionally, Centric Software features the Visual Innovation Platform (VIP), which facilitates digital collaboration and decision-making through interactive visual boards. Catering to both large enterprises and small businesses, Centric Software delivers its PLM services via cloud applications and mobile solutions. Founded in 1989 and headquartered in Campbell, California, the company has expanded its global presence with offices in multiple countries, including the United States, Canada, Brazil, and various locations across Europe and Asia. Centric Software has garnered industry recognition for its innovative solutions, receiving awards for product differentiation and excellence in the retail and fashion sectors.

Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.

500friends is a provider of advanced loyalty marketing solutions, serving more than 40 brands listed in the Internet Retailer 1,000. The company specializes in customer retention through its LoyaltyPlus platform, which allows e-commerce retailers to effectively track, reward, and recognize significant customer behaviors. This innovative approach enables brands to build stronger relationships with their customers and enhance overall engagement. Backed by prominent institutional investors, including Crosslink Capital and Intel Capital, 500friends has established itself as a trusted partner in the loyalty marketing sector.

GT Nexus, Inc. is a provider of a cloud-based supply chain platform designed to enhance the efficiency and visibility of global supply chains. Established in 1998 and headquartered in Oakland, California, the company offers a suite of solutions that include supply chain intelligence, visibility, factory and transportation management, inventory management, and supply collaboration. These solutions facilitate collaboration and transaction automation among trading partners, enabling improved working capital management and reduced risks. The platform connects various stakeholders, including importers, exporters, suppliers, and logistics providers, enhancing the flow of goods and information from order to payment. Additionally, GT Nexus provides tools for data services and web services, which support logistics management by enabling access to critical shipping information. The company serves a diverse range of industries, including manufacturing, retail, logistics services, and financial services, and operates as a subsidiary of Infor (US), Inc. since 2015.

Founded in 2003, Los Angeles-based Onestop Internet is a full-spectrum eCommerce partner backed by blue-chip investors Bessemer Ventures and Fung Capital USA (Li & Fung.) Onestop provides customized end-to-end digital commerce solutions for retail brands both on an entirely outsourced basis and a-la-carte. The company’s suite of integrated core services includes an omnichannel commerce technology platform, performance marketing, business intelligence, merchandising and planning, brand-focused design, retail imaging and video, full-scale warehousing and fulfillment, and world-class customer care.

PCH is a global company founded in 1996, specializing in end-to-end product development and supply chain orchestration for leading brands across diverse sectors such as beauty, technology, fashion, and wellness. With a focus on rapid and rigorous product development, PCH offers a unique platform that enhances visibility and sustainability while connecting brands directly to consumers through various market channels, including eCommerce and retail. The company operates internationally, leveraging cost synergies and access to talent, and utilizes an asset-light model that optimizes the complete product lifecycle. PCH's innovation hubs in San Francisco and Shenzhen, along with its headquarters in Cork, Ireland, support its mission to facilitate efficient and agile supply chains. Furthermore, PCH is known for founding Highway1, a prominent hardware accelerator that aids startups in bringing innovative products to market. The company emphasizes diversity, inclusion, and professional growth, creating an environment that fosters teamwork and passion.

500friends is a provider of advanced loyalty marketing solutions, serving more than 40 brands listed in the Internet Retailer 1,000. The company specializes in customer retention through its LoyaltyPlus platform, which allows e-commerce retailers to effectively track, reward, and recognize significant customer behaviors. This innovative approach enables brands to build stronger relationships with their customers and enhance overall engagement. Backed by prominent institutional investors, including Crosslink Capital and Intel Capital, 500friends has established itself as a trusted partner in the loyalty marketing sector.

ecVision is a cloud-based platform specializing in supply chain collaboration and optimization, particularly for the apparel, footwear, and softlines sectors. The company provides modular solutions that enhance visibility and facilitate collaboration among various stakeholders, including internal teams, suppliers, manufacturers, logistics providers, and inspection agencies. By streamlining product life cycle processes and improving supply chain operations, ecVision helps clients manage costs, reduce risks, and ensure efficient flow of goods. Notable customers include prominent brands such as PVH, Coach, Gap, Abercrombie & Fitch, Timberland, and Ralph Lauren. In 2015, ecVision was acquired by Amber Road, further expanding its capabilities within the supply chain management landscape.

Proclivity Systems is a developer of a predictive analytics platform that offers insights into consumer shopping and purchasing behavior. The company's central revenue optimization platform, known as Proclivity, serves as a valuable resource for clients by creating a consumer behavior bank. This bank equips businesses with in-depth knowledge about their customers' shopping interests, likelihood of purchase, and potential spending for various offers. By leveraging this information, companies can make informed business decisions and effectively target their marketing efforts across multiple channels. Proclivity's flagship product, Proclivity Mail, utilizes the insights from the consumer behavior bank to enhance the accuracy of forecasting consumer purchasing behavior related to targeted email campaigns, thereby maximizing revenue opportunities for clients.