Zhihu

Zhihu is a Chinese social question-and-answer platform founded in 2011, designed to facilitate the sharing of knowledge and personal insights among users. Unlike traditional Q&A forums, Zhihu encourages discussions that elicit diverse opinions and perspectives. By early 2012, the platform had already attracted over 300,000 registered users. Zhihu operates primarily as an online content community and generates revenue through various channels, including paid membership services, advertising, content-commerce solutions, and vocational training. All of its revenue is sourced from within China, reflecting its focus on serving the local market and enhancing user engagement through a rich, interactive experience.