Zaihui

Zaihui is a China-based provider of a SaaS-based marketing automation solution designed for local businesses. Founded in 2015, the company focuses on enhancing customer relationship management and business communication through data-driven strategies. Zaihui's platform offers a comprehensive suite of tools for membership management, including features for member engagement, loyalty programs, and targeted marketing campaigns. It enables local merchants, particularly in the restaurant sector, to streamline operations with functionalities such as QR code ordering, online payments, and customized marketing strategies. By leveraging big data and in-house influencers, Zaihui aims to help small and medium-sized enterprises optimize their marketing efforts and strengthen their brand presence in a competitive market.