Pure Barre

Pure Barre, LLC is a fitness company headquartered in Spartanburg, South Carolina, specializing in barre-inspired workouts. Founded in 2001, it operates over 450 studios across the United States and Canada, making it the largest player in the boutique fitness sector. The Pure Barre technique focuses on low-impact, full-body workouts that utilize the ballet barre to perform small isometric movements, effectively sculpting muscles and promoting long, lean physiques. In addition to in-studio classes, Pure Barre offers at-home workout DVDs, exercise equipment, and apparel. The company also provides franchise opportunities, along with ongoing support in training, marketing, and business consulting for its franchisees.