Neoway is a market intelligence and big data analytics company that helps businesses to navigate and extract insights for discovering various market opportunities. It develops and operates SIMM, a subscription based big data analytics platform that allows its users to search detailed data about companies and individuals; export their prospects to the map and distribute the opportunities geographically; control the distribution of opportunities and create multi-platform alerts to their vendors; and map economic groups, and other individual and legal entity relationships, including corporate and administrative structure, suppliers, subsidiaries, and franchises. It serves automotive and transportation, benefits, consumer goods, billing and recovery, construction, oil and gas, health and pharma, technology, and telecom markets, as well as banks, credit cooperatives, and insurance companies and brokers. Jaime de Paula founded Neoway in 2002, with its headquarters in Florianópolis in Brazil. It has additional offices in São Paulo in Brazil and New York City.