Crux Capital

Crux Capital is a private equity investment firm founded in 2019 and based in Dallas, Texas. The firm specializes in investing in and growing small, profitable companies across various sectors, including lifestyle, health, wellness, food and beverage, retail, beauty, personal care, e-commerce, and technology services. Crux Capital aims to partner with management teams of high-quality businesses to enhance long-term value rather than pursue quick buy-and-flip strategies. Its approach is characterized by flexibility, as the firm is privately funded and not bound by traditional private equity constraints regarding deal structures or holding periods. With a team of seasoned professionals who have extensive operational and investment experience, Crux Capital focuses on building enduring partnerships to unlock value over time.