Character
Character is a venture capital firm established in 2021 and based in Milwaukee, Wisconsin, founded by John Zeratsky, Jake Knapp, and Eli Blee-Goldman. The firm specializes in seed-stage investments, funding startups that focus on significant shifts in customer behavior, with an investment cap of up to $1 million. Character leverages the founders' extensive experience at Google Ventures, where they developed the Design Sprint methodology, to guide their portfolio companies. Their investment focus spans various sectors, including artificial intelligence, machine learning, enterprise solutions, climate technology, and healthcare. Character operates as a remote-native firm, allowing it to invest in companies across the United States and collaborate closely with founders to enhance product-market fit through the application of their sprint methodology.
HeadsUp is a developer of a customer intelligence platform aimed at enhancing the capabilities of sales teams. The platform allows organizations to gain insights into customer journeys, identifying critical stages such as when users approach the limits of free service tiers. It intelligently analyzes usage patterns to predict customer behavior and enables the creation of customized key performance indicators and metrics for tracking engagement. Additionally, the platform measures the impact of various actions on product usage and conversion rates, helping organizations proactively identify potential churn risks and improve customer retention strategies.
The omnichannel marketing platform purpose-built for healthcare
Phaidra provides AI and ML solutions to accelerate performance in large-scale industries. Phaidra serves as a virtual plant operator designed for mission-critical facilities. Their closed-loop AI control service empowers the operations team to achieve significant enhancements in plant stability, energy efficiency, and sustainability.
Bend is a financial technology company that focuses on supporting climate-friendly businesses through innovative solutions. It offers corporate cards designed specifically for these enterprises while also serving as a climate assessment platform. Bend aims to make CO2e emissions data programmable and accessible, providing a database that includes merchant-specific CO2e information and category fallbacks. This enables clients to obtain spend-based CO2e estimates, allowing them to effectively track carbon reductions and measure their supply chain footprint.
Waitroom is a revolutionary video meeting app. They provide services for face-to-face video conversations. Their customers' inquiries are addressed through phone, email, and online applications.
House Rx is a health technology platform focused on improving affordability and patient access to specialty medications.
Phaidra provides AI and ML solutions to accelerate performance in large-scale industries. Phaidra serves as a virtual plant operator designed for mission-critical facilities. Their closed-loop AI control service empowers the operations team to achieve significant enhancements in plant stability, energy efficiency, and sustainability.
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