Character

Founded by John Zeratsky, Jake Knapp, and Eli Blee-Goldman in 2021, Character is a venture capital firm investing up to $1M at seed stage into U.S.-based startups focusing on significant shifts in customer behavior. The firm employs its signature Design Sprint method to assist portfolio companies in achieving product-market fit.

Eli Blee-Goldman

General Partner

John Zeratsky

General Partner

Past deals in Insurance Brokers

1Fort

Seed Round in 2025
1Fort is an AI-powered platform for business insurance that serves brokers by automating risk management and insurance processes. The platform streamlines insurance application processing, auto-populates forms, retrieves and compares quotes from multiple carriers, and integrates payment and financing tools while accelerating compliance with industry frameworks. It enables brokers to obtain instant proposals and automated coverage analyses, provides real-time risk monitoring and control features, and offers access to both retail and wholesale insurance markets. By improving accuracy and speed, 1Fort helps brokers and businesses reduce administrative burden and operational risk.

1Fort

Pre Seed Round in 2023
1Fort is an AI-powered platform for business insurance that serves brokers by automating risk management and insurance processes. The platform streamlines insurance application processing, auto-populates forms, retrieves and compares quotes from multiple carriers, and integrates payment and financing tools while accelerating compliance with industry frameworks. It enables brokers to obtain instant proposals and automated coverage analyses, provides real-time risk monitoring and control features, and offers access to both retail and wholesale insurance markets. By improving accuracy and speed, 1Fort helps brokers and businesses reduce administrative burden and operational risk.
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