Athleta
Athleta is a San Francisco-based manufacturer and retailer specializing in women's sports clothing. The company provides a diverse range of functional apparel, including yoga clothing, swimwear, running attire, and gear for activities such as golf and tennis. In addition to clothing, Athleta offers footwear and accessories designed for various sports and fitness activities. The brand sells its products through catalogs and its website, catering to women who seek both performance and style in their athletic wear.
Saysh is a performance footwear brand founded by Allyson Felix, an accomplished track and field athlete, and her brother Wes Felix. The brand focuses on creating sneakers specifically for women, addressing the gap in the market where most athletic shoes are designed for men and merely resized for women. Saysh emphasizes the unique proportions and measurements of women's feet in its design and manufacturing processes. The company offers its sneakers in three neutral colorways and promotes a membership-based community that includes workout videos and lifestyle blogs, aimed at empowering women and fostering a sense of belonging. Through its initiatives, Saysh seeks to support female creativity and athleticism while challenging gender inequality in sports.
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