Headline

Headline is a venture capital firm established in 1998 and headquartered in San Francisco, California. It operates in seven cities around the world and invests in a diverse range of sectors including fintech, e-commerce, software, digital health, developer tools, open-source, media, digital innovation, and consumer services. The firm manages Early Stage Funds across the US, Europe, Asia, and Brazil, allowing for localized investments, while its Growth Fund targets global investments from Series B and beyond. By being closely connected to local markets, Headline can identify emerging trends and promising entrepreneurs. The firm has a notable portfolio featuring companies such as Sonos, The RealReal, Creditas, and Bumble, reflecting its commitment to supporting innovative and high-potential businesses.

Nicolas von Blottnitz

Investor, US

Conrad Chu

Partner

Jett Fein

General Partner

Thomas Gieselmann

Co-Founder and Partner, US

King Goh

Partner, Growth and Fintech Investing

Luis Hanemann

Partner

Jake Horwitz

Investor, US

Trevor Neff

Partner, Growth

Ketul Patel

Investor, US

Shalini Rao

Partner at Headline Growth

Akio Tanaka

Partner

Anderson Thees

Partner

Anna Vershebeniuk

Principal

Dominic Wilhelm

Principal

Nancy Xiao

Partner, Growth

Gabriel Alves

Partner, LatAm

Past deals in Shopping

Carewell

Series B in 2024
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.

Jow

Series A in 2024
Jow is a grocery shopping app based in Paris, France, founded in 2017. The app aims to simplify the grocery shopping experience by offering personalized meal recommendations and free recipes tailored to users' tastes. It automates the grocery shopping process by generating a customized menu, selecting delicious recipes, and automatically filling the shopping cart with the necessary ingredients. This approach allows consumers to shop for groceries conveniently and efficiently, enhancing their overall cooking experience.

Elyn

Pre Seed Round in 2023
Elyn provides a comprehensive platform designed to enhance the e-commerce experience by enabling merchants to convert online visitors into customers and increase revenue from returns. The company offers several modules, including a try-before-you-buy feature that allows customers to test products before purchasing, thereby boosting average order values and conversion rates. Additionally, Elyn includes a return management suite that facilitates the conversion of returns into exchanges. By integrating seamlessly with online stores, Elyn automates the shopping process from payment to returns, utilizing the same logistics channels as standard orders, which streamlines operations for merchants and improves overall customer satisfaction.

Smart Break

Venture Round in 2022
Smart Break Brasil is a pioneering company that installs and operates autonomous mini-markets in residential condominiums and corporate settings. Founded in 2018, it aims to transform Brazilian consumption habits by providing convenient access to essential products just an elevator ride away or close to workspaces. The company operates under the "HONEST MARKET" concept, offering a fully self-service shopping experience where customers can choose, take, and pay for items at their convenience. Smart Break's mini-markets feature a diverse range of durable and non-durable goods, including alcoholic beverages, ensuring that consumers have access to quality products at any time of day. By enhancing convenience and practicality in daily life, Smart Break seeks to improve the overall quality of life for its customers.

Fetch

Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Peeba

Seed Round in 2022
Peeba is a curated online wholesale marketplace designed to enhance the shopping experience for local retailers in Asia. By connecting independent retailers with a carefully selected catalog of brands, Peeba provides a platform that features a wide range of consumer products, including home accessories, beauty items, and kitchen goods. The marketplace utilizes artificial intelligence to streamline the shopping process and improve product discovery, allowing retailers to efficiently source products from both local and global brands. This innovative approach aims to support retailers in expanding their sales and optimizing their inventory choices.

Jow

Venture Round in 2021
Jow is a grocery shopping app based in Paris, France, founded in 2017. The app aims to simplify the grocery shopping experience by offering personalized meal recommendations and free recipes tailored to users' tastes. It automates the grocery shopping process by generating a customized menu, selecting delicious recipes, and automatically filling the shopping cart with the necessary ingredients. This approach allows consumers to shop for groceries conveniently and efficiently, enhancing their overall cooking experience.

Cajoo

Series A in 2021
Cajoo is a Paris-based startup that specializes in grocery home delivery services, offering a fast and reliable shopping experience. Founded in 2021, the company operates dark stores to manage its inventory, allowing customers to place orders for a wide range of household items, including groceries and personal care products. Cajoo's innovative platform ensures that customers receive their orders within approximately 15 minutes, enhancing convenience by eliminating the need to be home for delivery. This approach allows users to access local grocery selections easily and have them delivered directly to their doorstep.

Carewell

Venture Round in 2021
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.

Fetch

Series C in 2020
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

MIRA BEAUTY™

Seed Round in 2020
MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare — made up of over 100,000 products and counting — which translates over 10 million product pages, reviews, and videos into one clear, simple, and personalized shopping experience. Community members are able to add products, post reviews, and answer each other’s questions based on their own, unbiased experience, all while shopping for the best products for their unique features and approach to beauty. For more information, please visit mirabeauty.com and @officialmirabeauty.

Carewell

Seed Round in 2020
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.

Jow

Seed Round in 2019
Jow is a grocery shopping app based in Paris, France, founded in 2017. The app aims to simplify the grocery shopping experience by offering personalized meal recommendations and free recipes tailored to users' tastes. It automates the grocery shopping process by generating a customized menu, selecting delicious recipes, and automatically filling the shopping cart with the necessary ingredients. This approach allows consumers to shop for groceries conveniently and efficiently, enhancing their overall cooking experience.

Fetch

Venture Round in 2019
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

BUMP

Series A in 2019
BUMP is a social peer-to-peer marketplace for authentic streetwear and sneakers. Shopping has always been a social activity for older generations used to go to the mall sharing recommendations, opinions, and just generally having fun with friends. Online shopping killed this and they're bringing it back for Gen Z. On BUMP users can build up their public profiles, follow & message anyone on the platform, and even create & share their own group chats. This social experience means kids can hang out, build their online identity which in turn drives transactions. Founded in 2016 and based in London, They're already backed by leading names in venture capital including Kleiner Perkins, e.ventures, and Y Combinator.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Fetch

Series A in 2018
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Jow

Seed Round in 2018
Jow is a grocery shopping app based in Paris, France, founded in 2017. The app aims to simplify the grocery shopping experience by offering personalized meal recommendations and free recipes tailored to users' tastes. It automates the grocery shopping process by generating a customized menu, selecting delicious recipes, and automatically filling the shopping cart with the necessary ingredients. This approach allows consumers to shop for groceries conveniently and efficiently, enhancing their overall cooking experience.

Farfetch

Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Atolls

Series B in 2015
Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.

Pinkoi

Venture Round in 2015
Pinkoi is a social e-commerce platform headquartered in Taipei, Taiwan, founded in 2009 by Peter Yen, Mike Lee, and Maibelle Lin. It facilitates the sale of unique products, including clothing, accessories, electronics, and home goods, directly from designers and artists to consumers. The platform, available both on web and mobile app, is focused on the Asian market, with products sourced from China, Japan, and the United States.

Farfetch

Series E in 2015
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Atolls

Series A in 2014
Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.

OnlineTours

Venture Round in 2014
OnlineTours is a Russian online travel agency that specializes in selling packaged tours through its website. The platform facilitates the planning of holiday vacations by providing a user-friendly search system for various destinations. It offers comprehensive services that include searching, booking, and payment for tours, allowing clients to select the ideal options for their travel needs. By streamlining the process of planning and booking vacations, OnlineTours aims to enhance the overall experience for travelers seeking well-organized tours.

Farfetch

Series D in 2014
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Heverest.ru

Series C in 2014
Heverest.ru is a prominent online retailer based in Moscow, specializing in outdoor and sporting goods in Russia. Established in June 2011, the platform offers a comprehensive range of products, including clothing, footwear, bags, backpacks, and equipment for various sports and outdoor activities. Heverest.ru caters to both mass and semi-professional sports segments, enabling customers to easily browse and securely purchase items for delivery across the country. The website attracts over 1.5 million visitors monthly and has developed partnerships with more than 80 suppliers and 200 brands. With its strategic market entry inspired by successful models in sports e-commerce, Heverest.ru aims to achieve significant net sales growth. The company is led by experienced professionals, including CEO Dinesh Shahani, who has a strong background in the sportswear industry.

asap54.com

Venture Round in 2014
Asap54 is an app that helps you find clothes that you like around you in the physical world. You take a picture of them with your phone, and let the app find you that exact piece, along with a bunch of others that are similar. Think of it as a Shazam for fashion.

Farfetch

Series C in 2013
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Atolls

Seed Round in 2013
Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.

Heverest.ru

Venture Round in 2012
Heverest.ru is a prominent online retailer based in Moscow, specializing in outdoor and sporting goods in Russia. Established in June 2011, the platform offers a comprehensive range of products, including clothing, footwear, bags, backpacks, and equipment for various sports and outdoor activities. Heverest.ru caters to both mass and semi-professional sports segments, enabling customers to easily browse and securely purchase items for delivery across the country. The website attracts over 1.5 million visitors monthly and has developed partnerships with more than 80 suppliers and 200 brands. With its strategic market entry inspired by successful models in sports e-commerce, Heverest.ru aims to achieve significant net sales growth. The company is led by experienced professionals, including CEO Dinesh Shahani, who has a strong background in the sportswear industry.

Farfetch

Series B in 2012
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Heverest.ru

Venture Round in 2011
Heverest.ru is a prominent online retailer based in Moscow, specializing in outdoor and sporting goods in Russia. Established in June 2011, the platform offers a comprehensive range of products, including clothing, footwear, bags, backpacks, and equipment for various sports and outdoor activities. Heverest.ru caters to both mass and semi-professional sports segments, enabling customers to easily browse and securely purchase items for delivery across the country. The website attracts over 1.5 million visitors monthly and has developed partnerships with more than 80 suppliers and 200 brands. With its strategic market entry inspired by successful models in sports e-commerce, Heverest.ru aims to achieve significant net sales growth. The company is led by experienced professionals, including CEO Dinesh Shahani, who has a strong background in the sportswear industry.

Sapato.ru

Series C in 2011
Sapato is an online shoe retailer based in Moscow, Russia, offering a wide selection of footwear and accessories, including bags and shoe care products. Launched in June 2010 by Fast Lane Ventures, the platform quickly gained popularity, attracting over 200,000 daily visitors and achieving significant sales growth. Sapato's business model was adapted from successful online shoe companies in the US and Europe to fit the Russian market. The company ensures secure delivery across Russia, along with the protection of customer data and payment information. After several rounds of fundraising, including investments from eVenture Capital Partners and Intel Capital, Sapato was acquired by Ozon in February 2012 and subsequently sold to KupiVIP in April 2012. The company is recognized among the top 20 largest e-commerce platforms in Russia and is led by Matthieu Lannegrand, who brings extensive experience in the shoe market.

SuperDeal.com.ua

Seed Round in 2011
SuperDeal.com.ua is a deal-of-the-day website that offers coupons for discounts and promotions throughout Ukraine.

Darberry

Seed Round in 2010
Darberry is a shopping website that offers local daily deals on goods and services.

Citydeal.de

Venture Round in 2010
CityDeal is a German based daily deal site which offers discounted deals to consumers on a daily basis based on city. If enough consumers sign up then the deal is on.

Sapato.ru

Series B in 2010
Sapato is an online shoe retailer based in Moscow, Russia, offering a wide selection of footwear and accessories, including bags and shoe care products. Launched in June 2010 by Fast Lane Ventures, the platform quickly gained popularity, attracting over 200,000 daily visitors and achieving significant sales growth. Sapato's business model was adapted from successful online shoe companies in the US and Europe to fit the Russian market. The company ensures secure delivery across Russia, along with the protection of customer data and payment information. After several rounds of fundraising, including investments from eVenture Capital Partners and Intel Capital, Sapato was acquired by Ozon in February 2012 and subsequently sold to KupiVIP in April 2012. The company is recognized among the top 20 largest e-commerce platforms in Russia and is led by Matthieu Lannegrand, who brings extensive experience in the shoe market.

Dealstreet

Private Equity Round in 2009
Dealstreet is an exciting auction and shopping platform that allows users to make great deals on top-notch electronics products.

kaufDA

Series A in 2009
kaufDA is a German company that operates an online platform focused on digital advertising and local shopping. Founded in 2008 and based in Berlin, it provides users with the ability to search for the best local sales and access brochures and catalogs from various retailers, including top fashion brands. The platform facilitates local searches, helping consumers find stores in their vicinity and stay informed about prevailing offers and promotions. By bridging the gap between digital advertising and local retail, kaufDA enhances the shopping experience for users seeking convenient and cost-effective options.

MyDeco

Series A in 2008
Mydeco is an online platform specializing in homewares, offering a curated collection of designer furniture and home accessories sourced from boutiques across Europe. The site features interactive planning and visualization tools that allow users to visualize products in their homes and plan room layouts effectively. Mydeco has two primary websites: mydeco.com, which serves as an eCommerce platform showcasing a variety of high-quality products, and mydecomarketplace.com, an affiliate site that partners with leading retailers. The platform also fosters a community where users can exchange decorating ideas and showcase their designs, enhancing the shopping experience and building confidence in purchasing decisions. Mydeco operates under the trading name of By Design (UK) Limited.

Epinions

Series C in 2001
Epinions is a consumer reviews platform that empowers users to make informed purchasing decisions. It provides unbiased product evaluations, in-depth analyses, and personalized recommendations across over 30 categories, covering millions of products and services. Additionally, Epinions offers buying guides and 'how-to' guides to educate consumers. Once users decide on a product, Epinions helps them find the best online merchants for purchase, providing complete pricing and availability options.

Palmstreet

Plant Story operates an online marketplace that facilitates the buying and selling of plants through an application. The company provides gardening businesses with tools for plant identification using a scanner, and fosters a global community of plant enthusiasts. By collaborating with nurseries, influencers, and gardening websites, Plant Story enables users to share gardening knowledge and resources, promoting a collective effort towards sustainable gardening practices. Additionally, the platform offers plant care information and connects individuals passionate about plants, supporting a greener future.
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