Headline

Headline is a San Francisco-based venture capital firm founded in 1998 (formerly e.ventures). It maintains a global footprint with activity in seven cities and invests across geographies, leading rounds at every stage. The firm operates Early Stage Funds aligned with regional focus in the US, Europe, Asia, and Brazil to invest locally, and a Growth Fund based in San Francisco that participates from Series B onward. It backs companies across consumer, media, retail, financial services, healthcare, information technology, software-as-a-service, mobile, cybersecurity, e-commerce, artificial intelligence, advertising technology, and digital health. Notable portfolio companies include Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka. Headline is a registered investment adviser.

Gabriel Alves

Partner

Jonathan Becker

Partner

Conrad Chu

Partner

Jett Fein

General Partner

Christian Leybold

Founding and General Partner

Past deals in Shopping

Jow

Series A in 2024
Jow is a grocery shopping app founded in 2017 and headquartered in Paris, France. The app aims to simplify the grocery shopping experience by providing users with personalized meal suggestions based on their food preferences. It offers a selection of free recipes that adapt to individual tastes, automatically generating a customized menu. Additionally, Jow fills the shopping cart with all the necessary ingredients for the selected recipes, allowing consumers to shop for groceries conveniently and efficiently. The platform focuses on automating the grocery shopping process, making it hassle-free for users.

Elyn

Pre Seed Round in 2023
Elyn is a company that provides an automated and unified sales platform aimed at enhancing the online shopping experience for both merchants and customers. The platform allows e-commerce businesses to implement a try-before-you-buy model, enabling customers to test products before committing to a purchase. This approach is designed to increase average order values and conversion rates. In addition, Elyn offers a return management suite that helps merchants transform product returns into exchange opportunities, further driving revenue. By integrating seamlessly with online stores, Elyn streamlines the shopping experience, managing both payment processing and logistics for shipped and returned items, thus facilitating a more efficient sales process for e-commerce companies.

Smart Break

Venture Round in 2022
Smart Break Brasil is a pioneering company that installs and operates autonomous mini-markets in residential condominiums and corporate settings. Founded in 2018, it aims to transform Brazilian consumption habits by providing convenient access to essential products just an elevator ride away or close to workspaces. The company operates under the "HONEST MARKET" concept, offering a fully self-service shopping experience where customers can choose, take, and pay for items at their convenience. Smart Break's mini-markets feature a diverse range of durable and non-durable goods, including alcoholic beverages, ensuring that consumers have access to quality products at any time of day. By enhancing convenience and practicality in daily life, Smart Break seeks to improve the overall quality of life for its customers.

Bokksu

Series A in 2022
Bokksu is a subscription service that delivers monthly boxes of Japanese snacks and tea to customers in the United States, Canada, Australia, the United Kingdom, Singapore, and India. Founded in 2015 and headquartered in Carlstadt, New Jersey, the company partners directly with local snack makers across Japan to source a curated selection of candies, cookies, chocolate, baked goods, and dairy items. Each box includes authentic storytelling that highlights the history, culture, and traditional craft behind the products, thereby supporting and empowering the communities that produce them. The service offers consumers an opportunity to experience regional Japanese flavors and cultural heritage through a convenient, curated delivery model.

Jow

Venture Round in 2021
Jow is a grocery shopping app founded in 2017 and headquartered in Paris, France. The app aims to simplify the grocery shopping experience by providing users with personalized meal suggestions based on their food preferences. It offers a selection of free recipes that adapt to individual tastes, automatically generating a customized menu. Additionally, Jow fills the shopping cart with all the necessary ingredients for the selected recipes, allowing consumers to shop for groceries conveniently and efficiently. The platform focuses on automating the grocery shopping process, making it hassle-free for users.

Cajoo

Series A in 2021
Cajoo is a Paris-based startup that specializes in grocery home delivery services. Founded in 2021, the company has transformed everyday shopping by offering a fast, reliable, and affordable experience. Operating through dark stores, Cajoo manages its own inventory, allowing customers to place orders for a wide range of household items, including groceries, personal care products, and snacks. The platform is designed for convenience, enabling users to receive their orders within approximately 15 minutes, ensuring that they do not have to wait at home for their deliveries. This innovative approach to grocery shopping streamlines the process for consumers, making it easy to access local products with just a click.

MIRA BEAUTY™

Seed Round in 2020
MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare — made up of over 100,000 products and counting — which translates over 10 million product pages, reviews, and videos into one clear, simple, and personalized shopping experience. Community members are able to add products, post reviews, and answer each other’s questions based on their own, unbiased experience, all while shopping for the best products for their unique features and approach to beauty. For more information, please visit mirabeauty.com and @officialmirabeauty.

Jow

Seed Round in 2019
Jow is a grocery shopping app founded in 2017 and headquartered in Paris, France. The app aims to simplify the grocery shopping experience by providing users with personalized meal suggestions based on their food preferences. It offers a selection of free recipes that adapt to individual tastes, automatically generating a customized menu. Additionally, Jow fills the shopping cart with all the necessary ingredients for the selected recipes, allowing consumers to shop for groceries conveniently and efficiently. The platform focuses on automating the grocery shopping process, making it hassle-free for users.

Getta

Series B in 2019
Getta is a company focused on transforming the car buying experience by acquiring and digitally modernizing high-quality car dealerships. Recognizing that a significant portion of consumers find the traditional car buying process unenjoyable, Getta aims to revolutionize automotive retail through its innovative omni-channel platform. This platform provides customers with the flexibility to purchase a vehicle online, with delivery options, or to shop in-store with the opportunity for in-person pick-up. As a venture capital-backed, mission-driven organization, Getta is dedicated to enhancing consumer satisfaction and control in the car buying process.

BUMP

Series A in 2019
BUMP is a social peer-to-peer marketplace for authentic streetwear and sneakers. Shopping has always been a social activity for older generations used to go to the mall sharing recommendations, opinions, and just generally having fun with friends. Online shopping killed this and they're bringing it back for Gen Z. On BUMP users can build up their public profiles, follow & message anyone on the platform, and even create & share their own group chats. This social experience means kids can hang out, build their online identity which in turn drives transactions. Founded in 2016 and based in London, They're already backed by leading names in venture capital including Kleiner Perkins, e.ventures, and Y Combinator.

ViaBill

Series A in 2019
ViaBill is a company that specializes in developing an online billing system tailored for online stores, focusing on streamlined invoicing and debtor management. Its system provides a flexible payment option, allowing electronic merchants to facilitate payments for goods and services over a period of up to 24 months, completely fee and interest-free. This approach not only enhances the shopping experience for customers who favor electronic payment methods but also helps merchants increase conversion rates and average order values. By centering the payment process around the needs of online retailers, ViaBill aims to optimize the e-commerce landscape.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Getta

Series A in 2018
Getta is a company focused on transforming the car buying experience by acquiring and digitally modernizing high-quality car dealerships. Recognizing that a significant portion of consumers find the traditional car buying process unenjoyable, Getta aims to revolutionize automotive retail through its innovative omni-channel platform. This platform provides customers with the flexibility to purchase a vehicle online, with delivery options, or to shop in-store with the opportunity for in-person pick-up. As a venture capital-backed, mission-driven organization, Getta is dedicated to enhancing consumer satisfaction and control in the car buying process.

Jow

Seed Round in 2018
Jow is a grocery shopping app founded in 2017 and headquartered in Paris, France. The app aims to simplify the grocery shopping experience by providing users with personalized meal suggestions based on their food preferences. It offers a selection of free recipes that adapt to individual tastes, automatically generating a customized menu. Additionally, Jow fills the shopping cart with all the necessary ingredients for the selected recipes, allowing consumers to shop for groceries conveniently and efficiently. The platform focuses on automating the grocery shopping process, making it hassle-free for users.

Shipt

Series B in 2017
Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Shipt

Series A in 2016
Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Vicampo

Series C in 2016
Vicampo GmbH is a Mainz-based company that specializes in the online sale of wine. It operates an e-commerce platform that connects consumers directly with over 25,000 experienced and emerging winemakers from Germany and around the world. By facilitating direct shipments from these wineries, Vicampo supports smaller producers with cost-effective storage and shipping solutions. The company emphasizes quality assurance, as wines are not only vetted by its experts but also reviewed by customers, ensuring a diverse selection of premium products for wine enthusiasts.

Global Savings Group

Series B in 2015
Founded in 2012, Global Savings Group operates a network of digital shopping destinations, including coupon sites and cashback platforms, empowering millions of users worldwide to make smarter spending decisions. Active in over 20 countries with offices globally.

CupoNation

Series B in 2015
CupoNation is a prominent online platform specializing in discount codes and offers, operating in over 24 countries. Founded by Corrado Rota, the company aims to provide users with easy access to savings across a wide array of categories, including fashion, beauty, electronics, and travel. Unlike traditional coupon sites, CupoNation allows users to copy discount codes directly from its website and apply them at partner e-commerce sites without requiring registration. This user-friendly approach has positioned CupoNation as a go-to resource for online shoppers seeking deals from more than 18,000 brands, including notable names like Amazon and Just Eat. The company's strategy involves entering markets with limited competition, starting with India and expanding to countries such as Brazil, Spain, Italy, and the United States. Through this approach, CupoNation continues to grow its international presence while helping customers save money on everyday purchases.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Vicampo

Series B in 2015
Vicampo GmbH is a Mainz-based company that specializes in the online sale of wine. It operates an e-commerce platform that connects consumers directly with over 25,000 experienced and emerging winemakers from Germany and around the world. By facilitating direct shipments from these wineries, Vicampo supports smaller producers with cost-effective storage and shipping solutions. The company emphasizes quality assurance, as wines are not only vetted by its experts but also reviewed by customers, ensuring a diverse selection of premium products for wine enthusiasts.

Global Savings Group

Series A in 2014
Founded in 2012, Global Savings Group operates a network of digital shopping destinations, including coupon sites and cashback platforms, empowering millions of users worldwide to make smarter spending decisions. Active in over 20 countries with offices globally.

Soldsie

Series A in 2014
Soldsie is a technology company that facilitates social commerce. It enables businesses to sell products directly through Facebook comments. Customers can securely register payment details with Soldsie and then purchase items by commenting on the business's posts. Merchants use Soldsie's dashboard to manage inventory, track sales, and monitor shipping processes. This system increases user engagement, views, and shares for merchants while providing a convenient shopping experience for customers.

Heverest.ru

Series C in 2014
Heverest.ru is a prominent online retailer based in Moscow, specializing in outdoor and sporting goods. Established in June 2011, the company offers a diverse range of products, including clothing, footwear, bags, backpacks, and equipment for various sports and outdoor activities. It serves both mass and semi-professional segments, allowing customers to easily browse an extensive online catalog and securely purchase items for delivery across Russia. Heverest.ru has built strong relationships with over 80 suppliers and 200 brands, attracting more than 1.5 million monthly visitors to its platform. The company is recognized for its effective e-commerce model, inspired by successful international counterparts. Led by industry expert Dinesh Shahani, Heverest.ru is poised for significant growth, with projections indicating net sales exceeding €100 million in the near future.

Asap54.com

Venture Round in 2014
Asap54 is an innovative mobile application designed to help users locate clothing items they like in nearby stores. By taking a photo of an item, the app uses image recognition technology to find similar products available for purchase nearby.

Lokata

Series B in 2013
Lokata.ru is a location-based service, providing brochures to retailers and offering business information online. Lokata is an innovative advertising channel, giving all retailers an opportunity to promote goods and services on its website, affiliates websites (sites with Lokata’s widget) and mobile Apps. Lokata is based on the innovative model of kaufDA (kaufda.de), a market leader among location-based brochure services in Germany. Lokata is consistently updated with the latest retail offers, empowering Russian shoppers with the information they need before they even step into a store. Lokata cooperates with large Russian, international and regional retailers based on a CPC concept whereby retailers pay for each brochure opened on Lokata’s web-site, affiliate’s web-sites or mobile apps. Lokata.ru covers the whole Russia, targeting men (forty per cent) and women (sixty per cent) aged between 28-45 years old, with a monthly household income of 40K-250K Rubles. Zhanna Shalimova (CEO) has more than 15 years of sales, marketing, e-commerce and managerial experience as well as proven record of successful start-up and International experience (USA, Ukraine). The initial funding of the company was made by Fast Lane Ventures and Bonial International Group (the founders and owners of www.kaufda.de, www.bonial.fr)

Vicampo

Series A in 2013
Vicampo GmbH is a Mainz-based company that specializes in the online sale of wine. It operates an e-commerce platform that connects consumers directly with over 25,000 experienced and emerging winemakers from Germany and around the world. By facilitating direct shipments from these wineries, Vicampo supports smaller producers with cost-effective storage and shipping solutions. The company emphasizes quality assurance, as wines are not only vetted by its experts but also reviewed by customers, ensuring a diverse selection of premium products for wine enthusiasts.

Soldsie

Seed Round in 2013
Soldsie is a technology company that facilitates social commerce. It enables businesses to sell products directly through Facebook comments. Customers can securely register payment details with Soldsie and then purchase items by commenting on the business's posts. Merchants use Soldsie's dashboard to manage inventory, track sales, and monitor shipping processes. This system increases user engagement, views, and shares for merchants while providing a convenient shopping experience for customers.

Global Savings Group

Seed Round in 2013
Founded in 2012, Global Savings Group operates a network of digital shopping destinations, including coupon sites and cashback platforms, empowering millions of users worldwide to make smarter spending decisions. Active in over 20 countries with offices globally.

Lokata

Series A in 2012
Lokata.ru is a location-based service, providing brochures to retailers and offering business information online. Lokata is an innovative advertising channel, giving all retailers an opportunity to promote goods and services on its website, affiliates websites (sites with Lokata’s widget) and mobile Apps. Lokata is based on the innovative model of kaufDA (kaufda.de), a market leader among location-based brochure services in Germany. Lokata is consistently updated with the latest retail offers, empowering Russian shoppers with the information they need before they even step into a store. Lokata cooperates with large Russian, international and regional retailers based on a CPC concept whereby retailers pay for each brochure opened on Lokata’s web-site, affiliate’s web-sites or mobile apps. Lokata.ru covers the whole Russia, targeting men (forty per cent) and women (sixty per cent) aged between 28-45 years old, with a monthly household income of 40K-250K Rubles. Zhanna Shalimova (CEO) has more than 15 years of sales, marketing, e-commerce and managerial experience as well as proven record of successful start-up and International experience (USA, Ukraine). The initial funding of the company was made by Fast Lane Ventures and Bonial International Group (the founders and owners of www.kaufda.de, www.bonial.fr)

DropGifts

Seed Round in 2012
DropGifts is a web-based platform that enables its users to send gift cards from a variety of brands via [Facebook](https://www.crunchbase.com/organization/facebook) and mobile applications. The platform reminds its users about upcoming birthdays, holidays, and other events listed on Facebook. Users are able to choose free or paid gift cards from a variety of winning brands to send to their friends. Gift cards are posted on recipients’ Timelines and appear in the News Feeds of both senders and recipients. Mutual friends of the sender and recipient can view the post and opt to chip in on the value of the gift card. Recipients collect gift cards posted on their Timelines by clicking on a link provided in the Timeline post. After installing the DropGifts platform, recipients are able to select the Wallet tab in the app and choose gift cards to redeem. DropGifts gift cards can be redeemed online or in person, depending on the requirements of the retailer providing the card. DropGifts was launched on February 14, 2012, and is based in Amsterdam, the Netherlands.

Heverest.ru

Venture Round in 2012
Heverest.ru is a prominent online retailer based in Moscow, specializing in outdoor and sporting goods. Established in June 2011, the company offers a diverse range of products, including clothing, footwear, bags, backpacks, and equipment for various sports and outdoor activities. It serves both mass and semi-professional segments, allowing customers to easily browse an extensive online catalog and securely purchase items for delivery across Russia. Heverest.ru has built strong relationships with over 80 suppliers and 200 brands, attracting more than 1.5 million monthly visitors to its platform. The company is recognized for its effective e-commerce model, inspired by successful international counterparts. Led by industry expert Dinesh Shahani, Heverest.ru is poised for significant growth, with projections indicating net sales exceeding €100 million in the near future.

Heverest.ru

Venture Round in 2011
Heverest.ru is a prominent online retailer based in Moscow, specializing in outdoor and sporting goods. Established in June 2011, the company offers a diverse range of products, including clothing, footwear, bags, backpacks, and equipment for various sports and outdoor activities. It serves both mass and semi-professional segments, allowing customers to easily browse an extensive online catalog and securely purchase items for delivery across Russia. Heverest.ru has built strong relationships with over 80 suppliers and 200 brands, attracting more than 1.5 million monthly visitors to its platform. The company is recognized for its effective e-commerce model, inspired by successful international counterparts. Led by industry expert Dinesh Shahani, Heverest.ru is poised for significant growth, with projections indicating net sales exceeding €100 million in the near future.

Sapato.ru

Series C in 2011
Sapato is an online shoe retailer based in Moscow, Russia, offering a wide selection of footwear and accessories, including bags and shoe care products. Launched in June 2010 by Fast Lane Ventures, the platform quickly gained popularity, attracting over 200,000 daily visitors and achieving significant sales growth. Sapato's business model was adapted from successful online shoe companies in the US and Europe to fit the Russian market. The company ensures secure delivery across Russia, along with the protection of customer data and payment information. After several rounds of fundraising, including investments from eVenture Capital Partners and Intel Capital, Sapato was acquired by Ozon in February 2012 and subsequently sold to KupiVIP in April 2012. The company is recognized among the top 20 largest e-commerce platforms in Russia and is led by Matthieu Lannegrand, who brings extensive experience in the shoe market.

SuperDeal.com.ua

Seed Round in 2011
SuperDeal.com.ua is a deal-of-the-day website that offers coupons for discounts and promotions throughout Ukraine.

Darberry

Seed Round in 2010
Darberry is a shopping website that offers local daily deals on goods and services.

Citydeal.de

Venture Round in 2010
CityDeal is a German based daily deal site which offers discounted deals to consumers on a daily basis based on city. If enough consumers sign up then the deal is on.

Sapato.ru

Series B in 2010
Sapato is an online shoe retailer based in Moscow, Russia, offering a wide selection of footwear and accessories, including bags and shoe care products. Launched in June 2010 by Fast Lane Ventures, the platform quickly gained popularity, attracting over 200,000 daily visitors and achieving significant sales growth. Sapato's business model was adapted from successful online shoe companies in the US and Europe to fit the Russian market. The company ensures secure delivery across Russia, along with the protection of customer data and payment information. After several rounds of fundraising, including investments from eVenture Capital Partners and Intel Capital, Sapato was acquired by Ozon in February 2012 and subsequently sold to KupiVIP in April 2012. The company is recognized among the top 20 largest e-commerce platforms in Russia and is led by Matthieu Lannegrand, who brings extensive experience in the shoe market.

Dealstreet

Private Equity Round in 2009
Dealstreet is an exciting auction and shopping platform that allows users to make great deals on top-notch electronics products.

MyFab

Series B in 2009
MyFab is an e-commerce marketplace that specializes in design furniture and home decor. The platform connects consumers directly with manufacturers, enabling shoppers to access inventory straight from factories and warehouses. By eliminating middlemen, MyFab offers products at significantly reduced prices, reportedly up to 70% lower than traditional retail and other e-commerce platforms. This direct-to-consumer model aims to provide a more efficient shopping experience while ensuring cost savings for customers.

MyDeco

Series A in 2008
MyDeco is an online retailer specializing in homewares, offering a curated collection of designer furniture and home accessories sourced from various boutiques across Europe. Founded by the team behind lastminute.com, MyDeco has gained recognition for its innovative website that combines eCommerce with interactive planning and visualization tools. The platform allows users to visualize products in their homes, facilitating room planning before making purchases. MyDeco operates through two main sites: mydeco.com, which focuses on eCommerce with a wide range of curated products, and mydecomarketplace.com, an affiliate site that partners with leading retailers. In addition to shopping, MyDeco fosters a community where users can share decorating ideas, swap tips, and showcase their designs, providing a comprehensive experience for home improvement enthusiasts.

Epinions

Series C in 2001
Epinions is a consumer reviews platform that empowers users to make informed purchasing decisions. It offers unbiased product evaluations, buying guides, and personalized recommendations across over 30 categories, covering millions of products and services. After considering reviews, Epinions helps users find the best prices and availability from rated online merchants.
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