ElasticRun

ElasticRun is a logistics and distribution platform that enables businesses to access traditionally underserved consumers, particularly in rural areas of India. By acting as an extension of fast-moving consumer goods (FMCG) companies' distribution networks, ElasticRun helps these companies tap into new customer bases through its connections with local Kirana stores. The platform not only facilitates eCommerce companies in reaching remote customers but also connects banks and financial institutions with small and medium-sized enterprises (SMEs) in these regions. Additionally, ElasticRun leverages the data generated on its platform to assist clients in refining their marketing strategies, ultimately enhancing their outreach and operational efficiency.