ElasticRun

ElasticRun is a logistics and distribution platform that focuses on connecting businesses with underserved consumers, particularly in rural areas. It serves as an extension of the direct distribution networks for fast-moving consumer goods (FMCG) companies, enabling them to access a new customer base in locations that are often overlooked. By leveraging its extensive network of rural Kirana stores, ElasticRun assists eCommerce companies in reaching customers in remote regions. Additionally, the platform facilitates connections between banks, financial institutions, and small to medium-sized enterprises (SMEs) in these areas. Through the data generated from its operations, ElasticRun helps clients refine their marketing strategies and optimize their distribution efforts, ultimately enhancing the efficiency of reaching customers in underserved markets.