Los Angeles Times Media Group

Mixx is a social news platform founded by Chris McGill, designed to enable users to discover and share news tailored to their interests and local context. Launched in 2007, it combines elements of social networking with news aggregation, allowing users to create personalized experiences akin to niche versions of other social news sites. The platform facilitates the submission, editing, and voting on stories, photos, and videos, thereby promoting content from both mainstream and niche publishers. Users receive customized home pages featuring relevant news items and have access to popular stories across various categories such as business, sports, and health. Additionally, Mixx encourages community engagement through topical groups, enhancing the curation of news submissions. The platform also released an API to allow web services to interact with its content, further integrating its offerings into the broader digital landscape.