Secfi

Secfi, Inc. is a pre-wealth advisory firm that specializes in equity planning and financing solutions for startup employees and founders. Established in 2017 and headquartered in San Francisco, California, with an additional office in Amsterdam, the company offers a proprietary suite of equity planning tools and personalized guidance from licensed equity strategists. Secfi's services include options exercise and shareholder financing, aimed at helping private company shareholders navigate financial decisions related to their equity. The firm also provides company-wide educational resources for startups at various stages, ensuring that employees can make informed decisions about their equity ownership. Secfi has gained the trust of thousands of employees, having worked with individuals from over 80% of U.S. unicorns.