eEquity

eEquity is a Stockholm-based private equity firm founded in 2010 that specializes in investing in online and technology-related business models, primarily within the Nordic region. The firm aims to build large market leaders by focusing on scalable and differentiated business ideas that address significant market opportunities. eEquity boasts a diverse portfolio that fosters collaboration among entrepreneurs, allowing them to leverage shared experiences and expertise. The firm adopts an opportunistic investment approach, seeking passionate entrepreneurs who align with their vision for growth and expansion in the digital landscape.

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Aida Jammal

Investment Director

Jessica Mattsson

Partner

Douglas Persson

Associate

Alexandra Severin

Investment Manager

Therese Svensson

CFO

Abdullah Haider

Partner

Past deals in Fashion

John Henric

Private Equity Round in 2022
John Henric is a fashion and lifestyle brand specializing in smart casual wear, outerwear, and wedding outfits for men, along with a range of accessories and bags. The brand aims to embody a blend of simplicity and timeless elegance, catering to individuals who appreciate sophistication while embracing fashion. John Henric focuses on the affordable luxury segment, providing well-crafted garments that prioritize both style and comfort. The company emphasizes traditional craftsmanship in its clothing, ensuring a tailored fit that meets the preferences of discerning customers. Its products are available through an online webshop and physical retail locations.

Son of a Tailor

Venture Round in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

Son of a Tailor

Series A in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

Aim'n

Venture Round in 2020
Aim'n is a company that designs and manufactures sportswear specifically for women. It offers a diverse range of fashionable athleisure and activewear, including tights, leggings, tops, streetwear, swimwear, and related accessories. By focusing on comfort and style, Aim'n provides women with access to a variety of apparel suitable for both athletic activities and casual wear.

Na-kd

Series B in 2019
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Na-kd

Series B in 2018
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

KidsBrandStore

Venture Round in 2017
KidsBrandStore is an online retail platform specializing in fashionable clothing for children and adolescents aged 8 to 16 years. The store provides a diverse selection of apparel, shoes, and accessories, catering to the unique style preferences of today's youth. Through its e-commerce portal, KidsBrandStore enables customers to easily access and purchase trendy and quality products designed specifically for teenagers.

Na-kd

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

KidsBrandStore

Venture Round in 2015
KidsBrandStore is an online retail platform specializing in fashionable clothing for children and adolescents aged 8 to 16 years. The store provides a diverse selection of apparel, shoes, and accessories, catering to the unique style preferences of today's youth. Through its e-commerce portal, KidsBrandStore enables customers to easily access and purchase trendy and quality products designed specifically for teenagers.

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.
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