Elevar Equity
Elevar Equity is a private equity and venture capital firm that provides early-stage and growth capital to high-potential, impact-focused companies. It concentrates on businesses that serve low-income customers in emerging markets, including financial services, education, healthcare, housing, agriculture, and MSMEs, with a particular emphasis on scalable, affordable distribution models for the base of the pyramid. The firm supports a range of sectors, notably fintech, education and employability, market linkages, and housing, aiming to deliver both meaningful social impact and financial returns. Elevar typically takes minority or majority stakes and pursues long-term partnerships with entrepreneurs. Founded in 2006 and headquartered in Seattle, it operates additional offices in San Francisco, Bangalore, Ebene, Bogota, and Mexico City, reflecting a multi-regional footprint across India, Latin America, and Southeast Asia. Its investment approach centers on human-centered solutions that connect underserved customers to essential products and services, with a focus on sustainable growth and measurable impact.
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Past deals in Personal Finance
SarvaGram
Series D in 2024
SarvaGram Fincare Private Limited is a fintech startup based in Mumbai, India, established in 2018. The company specializes in providing financial services to individuals and small enterprises in rural and semi-urban areas. SarvaGram offers a range of loan products, including gold loans, consumer durable loans, farm loans, and business loans, aimed at enhancing the economic potential of rural households. By utilizing a data science-enabled platform, SarvaGram assesses the financial viability of these households through an in-depth understanding of their cash flow, balance sheets, and diverse income streams. The company focuses on serving underserved communities, facilitating access to credit and productivity enhancement tools, thereby supporting livelihood improvements for aspiring households and small to medium businesses.
Niro
Series B in 2024
Niro is a fintech startup focused on integrating personal credit products into prominent consumer internet platforms. By providing an application programming interface, Niro enables these platforms to offer tailored credit solutions that enhance user engagement and generate additional revenue. The company aims to transform the consumer lending landscape in India, seeking to democratize access to convenient and streamlined embedded credit options for the country's vast population of internet users. Through its innovative approach, Niro strives to create significant value for both consumer internet brands and their end users.
Niro
Series A in 2023
Niro is a fintech startup focused on integrating personal credit products into prominent consumer internet platforms. By providing an application programming interface, Niro enables these platforms to offer tailored credit solutions that enhance user engagement and generate additional revenue. The company aims to transform the consumer lending landscape in India, seeking to democratize access to convenient and streamlined embedded credit options for the country's vast population of internet users. Through its innovative approach, Niro strives to create significant value for both consumer internet brands and their end users.
SarvaGram
Series C in 2022
SarvaGram Fincare Private Limited is a fintech startup based in Mumbai, India, established in 2018. The company specializes in providing financial services to individuals and small enterprises in rural and semi-urban areas. SarvaGram offers a range of loan products, including gold loans, consumer durable loans, farm loans, and business loans, aimed at enhancing the economic potential of rural households. By utilizing a data science-enabled platform, SarvaGram assesses the financial viability of these households through an in-depth understanding of their cash flow, balance sheets, and diverse income streams. The company focuses on serving underserved communities, facilitating access to credit and productivity enhancement tools, thereby supporting livelihood improvements for aspiring households and small to medium businesses.
Niro
Seed Round in 2021
Niro is a fintech startup focused on integrating personal credit products into prominent consumer internet platforms. By providing an application programming interface, Niro enables these platforms to offer tailored credit solutions that enhance user engagement and generate additional revenue. The company aims to transform the consumer lending landscape in India, seeking to democratize access to convenient and streamlined embedded credit options for the country's vast population of internet users. Through its innovative approach, Niro strives to create significant value for both consumer internet brands and their end users.
SarvaGram
Series B in 2021
SarvaGram Fincare Private Limited is a fintech startup based in Mumbai, India, established in 2018. The company specializes in providing financial services to individuals and small enterprises in rural and semi-urban areas. SarvaGram offers a range of loan products, including gold loans, consumer durable loans, farm loans, and business loans, aimed at enhancing the economic potential of rural households. By utilizing a data science-enabled platform, SarvaGram assesses the financial viability of these households through an in-depth understanding of their cash flow, balance sheets, and diverse income streams. The company focuses on serving underserved communities, facilitating access to credit and productivity enhancement tools, thereby supporting livelihood improvements for aspiring households and small to medium businesses.
CreditMantri
Venture Round in 2020
CreditMantri is an Indian digital platform that helps users manage their credit health. It provides personalized credit reports, tracks payment activities, offers credit improvement services, and facilitates loan applications based on individual credit profiles.
SarvaGram
Seed Round in 2020
SarvaGram Fincare Private Limited is a fintech startup based in Mumbai, India, established in 2018. The company specializes in providing financial services to individuals and small enterprises in rural and semi-urban areas. SarvaGram offers a range of loan products, including gold loans, consumer durable loans, farm loans, and business loans, aimed at enhancing the economic potential of rural households. By utilizing a data science-enabled platform, SarvaGram assesses the financial viability of these households through an in-depth understanding of their cash flow, balance sheets, and diverse income streams. The company focuses on serving underserved communities, facilitating access to credit and productivity enhancement tools, thereby supporting livelihood improvements for aspiring households and small to medium businesses.
Bettr Credit
Seed Round in 2019
Bettr Credit is a values-driven start-up on a mission to provide financial products to one and all. Bettr Credit offers the first modern credit card experience that is mobile-first - ensuring that the user has complete control over his card and credit. Bettr Credit also offers a free credit score, personal loans, overdraft facilities and mobile insurance.
Shubham Housing Development Finance Company
Series D in 2018
Shubham Housing Development Finance Company Private Limited, established in 2010 and headquartered in Gurugram, India, specializes in providing housing finance solutions to families with informal incomes. The company offers a range of financial products, including home loans, home improvement loans, and loans against property. As one of the pioneering organizations in India focused on serving urban low-income and informal income families, Shubham aims to facilitate home ownership by offering formal credit options to those typically excluded by traditional lending institutions. Its unique operating model emphasizes an interview-based approach to underwriting, allowing the company to gain a comprehensive understanding of customers' income and expense flows, rather than relying solely on conventional documentation.
CreditMantri
Series B in 2017
CreditMantri is an Indian digital platform that helps users manage their credit health. It provides personalized credit reports, tracks payment activities, offers credit improvement services, and facilitates loan applications based on individual credit profiles.
CreditMantri
Series A in 2015
CreditMantri is an Indian digital platform that helps users manage their credit health. It provides personalized credit reports, tracks payment activities, offers credit improvement services, and facilitates loan applications based on individual credit profiles.
Shubham Housing Development Finance Company
Series C in 2014
Shubham Housing Development Finance Company Private Limited, established in 2010 and headquartered in Gurugram, India, specializes in providing housing finance solutions to families with informal incomes. The company offers a range of financial products, including home loans, home improvement loans, and loans against property. As one of the pioneering organizations in India focused on serving urban low-income and informal income families, Shubham aims to facilitate home ownership by offering formal credit options to those typically excluded by traditional lending institutions. Its unique operating model emphasizes an interview-based approach to underwriting, allowing the company to gain a comprehensive understanding of customers' income and expense flows, rather than relying solely on conventional documentation.
Shubham Housing Development Finance Company
Series B in 2012
Shubham Housing Development Finance Company Private Limited, established in 2010 and headquartered in Gurugram, India, specializes in providing housing finance solutions to families with informal incomes. The company offers a range of financial products, including home loans, home improvement loans, and loans against property. As one of the pioneering organizations in India focused on serving urban low-income and informal income families, Shubham aims to facilitate home ownership by offering formal credit options to those typically excluded by traditional lending institutions. Its unique operating model emphasizes an interview-based approach to underwriting, allowing the company to gain a comprehensive understanding of customers' income and expense flows, rather than relying solely on conventional documentation.
Grama Vidiyal Micro Finance
Venture Round in 2009
Grama Vidiyal Microfinance is a prominent microfinance institution in Tamil Nadu, specifically operating in Trichy and Chennai. It specializes in providing small, collateral-free loans to women who lack access to formal credit. The organization is committed to empowering women from impoverished families by facilitating their inclusion in community networks and enhancing their social, economic, and political standing. In addition to its loan offerings, Grama Vidiyal also provides insurance services, supporting individuals in meeting their general, seasonal, and business financing needs. Through its focused approach to poverty alleviation, Grama Vidiyal aims to foster sustainable development within the communities it serves.
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