Elevation Capital

SUGAR Cosmetics is a Mumbai-based manufacturer and retailer of color cosmetics, founded in 2012. The company offers a diverse array of premium makeup products, including lipsticks, eyeliners, foundations, face palettes, blushes, bronzers, highlighters, primers, translucent powders, cleansing water, compact powders, nail lacquers, and cosmetics gift sets. Known for its cruelty-free stance, SUGAR has garnered a loyal following among millennials and bold, independent women, distinguishing itself with unique packaging and high-quality offerings. The brand's products are crafted in advanced facilities across Germany, Italy, India, the USA, and Korea, and are available through both retail stores and online channels, making it one of the fastest-growing beauty brands in India.

SUGAR Cosmetics is a Mumbai-based manufacturer and retailer of color cosmetics, founded in 2012. The company offers a diverse array of premium makeup products, including lipsticks, eyeliners, foundations, face palettes, blushes, bronzers, highlighters, primers, translucent powders, cleansing water, compact powders, nail lacquers, and cosmetics gift sets. Known for its cruelty-free stance, SUGAR has garnered a loyal following among millennials and bold, independent women, distinguishing itself with unique packaging and high-quality offerings. The brand's products are crafted in advanced facilities across Germany, Italy, India, the USA, and Korea, and are available through both retail stores and online channels, making it one of the fastest-growing beauty brands in India.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

SUGAR Cosmetics is a Mumbai-based manufacturer and retailer of color cosmetics, founded in 2012. The company offers a diverse array of premium makeup products, including lipsticks, eyeliners, foundations, face palettes, blushes, bronzers, highlighters, primers, translucent powders, cleansing water, compact powders, nail lacquers, and cosmetics gift sets. Known for its cruelty-free stance, SUGAR has garnered a loyal following among millennials and bold, independent women, distinguishing itself with unique packaging and high-quality offerings. The brand's products are crafted in advanced facilities across Germany, Italy, India, the USA, and Korea, and are available through both retail stores and online channels, making it one of the fastest-growing beauty brands in India.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.