Elevation Capital

FreeUp is a pan-India social commerce platform designed to simplify and secure transactions between individuals. By addressing the trust deficit that often exists in peer-to-peer sales, FreeUp employs a verified transaction system and a reputation-based approach to foster community engagement. The platform allows users to buy and sell a diverse range of products, including fashion items, children's goods, home decor, beauty products, books, and gadgets. Additionally, FreeUp offers convenient doorstep pickup and delivery services, enabling users to easily sell their pre-loved or homemade items. Through its user-friendly interface, FreeUp aims to create a safe and enjoyable buying and selling experience for individuals across India.

BlissClub is a pioneering women's activewear brand focused on creating comfortable and functional apparel specifically for Indian women. The company designs products such as leggings and sports bras, addressing prevalent challenges in women's activewear related to fabric, fit, and function. By prioritizing a community-driven approach, BlissClub aims to empower women to find suitable sportswear that meets their needs, while also providing the convenience of home delivery.

Fashinza is a B2B marketplace that facilitates trend forecasting and product sourcing for fashion brands and retailers. Its AI platform analyzes data across multiple layers to predict upcoming trends, while its network of over 200 cloud-connected factories enables efficient online sourcing.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Anar is a platform that helps small and medium business communities build their networks and grow their ventures by providing access to products, market trends, and knowledge for innovation. It offers a business-to-business networking application that enables jewelry, clothing, hardware, and other small business owners to create online identities, post product catalogs, and communicate with customers through chat, facilitating offline and online connections to expand reach and sales.

Fashinza is a B2B marketplace that facilitates trend forecasting and product sourcing for fashion brands and retailers. Its AI platform analyzes data across multiple layers to predict upcoming trends, while its network of over 200 cloud-connected factories enables efficient online sourcing.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

BlissClub is a pioneering women's activewear brand focused on creating comfortable and functional apparel specifically for Indian women. The company designs products such as leggings and sports bras, addressing prevalent challenges in women's activewear related to fabric, fit, and function. By prioritizing a community-driven approach, BlissClub aims to empower women to find suitable sportswear that meets their needs, while also providing the convenience of home delivery.

FabAlley is an online-to-offline high-end fashion platform that provides and sells women’s western apparel and lounge wear. The company sells its products and accessories through its website, online marketplaces, offline retail stores, and large format chains including Lifestyle and Shoppers Stop, among others. FabAlley was co-founded by Shivani Poddar and Tanvi Malik in 2012 and is headquartered in Noida, Uttar Pradesh, India.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Fashinza is a B2B marketplace that facilitates trend forecasting and product sourcing for fashion brands and retailers. Its AI platform analyzes data across multiple layers to predict upcoming trends, while its network of over 200 cloud-connected factories enables efficient online sourcing.

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

FabAlley is an online-to-offline high-end fashion platform that provides and sells women’s western apparel and lounge wear. The company sells its products and accessories through its website, online marketplaces, offline retail stores, and large format chains including Lifestyle and Shoppers Stop, among others. FabAlley was co-founded by Shivani Poddar and Tanvi Malik in 2012 and is headquartered in Noida, Uttar Pradesh, India.

Paytm Mall is the online consumer marketplace division of One97 Communications' Paytm brand. It provides a platform for a diverse range of domestic and international products, catering to various categories including fashion, electronics, consumer durables, and home furnishings. By facilitating online and mobile shopping, Paytm Mall enables customers to purchase items at discounted prices from the convenience of their homes, contributing to the growing trend of e-commerce in the region.

Established in 1938, Senco Gold is a renowned Indian jewellery retailer with over 75 years of history. It offers an extensive range of gold, diamond, silver, platinum, and other precious metal jewellery, along with costume jewellery, coins, and utensils. With more than 120 showrooms across India, Senco Gold is the largest retail chain in eastern India.

BlissClub is a pioneering women's activewear brand focused on creating comfortable and functional apparel specifically for Indian women. The company designs products such as leggings and sports bras, addressing prevalent challenges in women's activewear related to fabric, fit, and function. By prioritizing a community-driven approach, BlissClub aims to empower women to find suitable sportswear that meets their needs, while also providing the convenience of home delivery.