Endeavor

Paymob is a regional digital payments enabler that provides payments infrastructure technologies to expand access to financial services in the MEA region. Founded in 2015 and headquartered in Cairo, Egypt, the company focuses on bridging the financial inclusion gap by enabling businesses of all sizes to accept and process electronic payments and money transfers. Its online payments software converts cash into electronic value through integrated services while reducing fraud, loss, theft, and costs associated with cash handling and printing. By offering adaptable payment solutions, Paymob aims to empower customers with diverse electronic payment options and faster money circulation across communities and markets.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Noon Academy is a prominent edtech company based in Riyadh, Saudi Arabia, with additional offices in Cairo, Egypt, and Bengaluru, India. Established in 2013, it operates an online learning platform that has served over 12 million students across the Middle East. The platform facilitates collaborative learning by allowing students to study in groups, compete with peers, and access on-demand tutoring. It offers a range of educational content, including free resources and subscription-based services for advanced materials and private tutoring. Noon Academy aims to enhance the learning experience by blending technology with peer-to-peer interactions, making education more engaging and accessible, especially for exam preparation. The company is committed to connecting students with the best teachers, regardless of location, thus expanding its impact in the region and beyond.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Instabug, Inc. is a mobile observability platform that assists developers in enhancing the quality and performance of their applications. Founded in 2012 and based in Giza, Egypt, Instabug offers advanced tools for crash and bug reporting, application performance monitoring, and user feedback collection. The platform supports over 4 billion devices worldwide and provides real-time contextual insights throughout the application lifecycle, enabling mobile teams to identify and resolve issues effectively. By delivering these capabilities, Instabug empowers developers and enterprises to optimize app performance and improve user experiences, ultimately contributing to sustained mobile growth.

Halan is an Egyptian technology company established in 2017, operating a mobile application that caters to various consumer needs through a single platform. The app offers ride-hailing services for two and three-wheeler vehicles, on-demand logistics solutions, food delivery, and goods transportation via motorbikes or cargo tricycles. Halan also facilitates e-payments and microfinance services for its users. It has partnered with prominent fast-food chains in Egypt to provide last-mile delivery services using smart-tech integrated systems. The company aims to enhance convenience and safety for customers while offering incremental business opportunities for drivers, supporting both large organizations and small businesses in their distribution needs.

MaxAB is a B2B e-commerce platform based in Cairo, Egypt, founded in 2018, that connects food and grocery retailers with suppliers in underserved areas. The company focuses on re-engineering the informal grocery and food market by utilizing innovative technologies and supply chain solutions tailored to the specific needs of retailers. MaxAB's mobile platform facilitates an e-marketplace and provides logistics services for efficient distribution of goods. By streamlining procurement and grocery delivery processes, MaxAB aims to empower retailers with access to a diverse range of products, premium service, and operational support, ultimately enhancing their ability to manage their businesses effectively.

Founded in 2017, Swvl is a mobility company that offers an app for booking fixed-rate rides on shared buses and vans during peak commute hours. It operates in Egypt, Kenya, Pakistan, Saudi Arabia, and the United Arab Emirates, serving both individual commuters and corporate clients.

Vezeeta is a digital healthcare platform based in Heliopolis, Egypt, established in 2011. It facilitates connections between patients and healthcare providers across the Middle East and Africa, specifically in countries such as Egypt, Saudi Arabia, Jordan, and Lebanon. The platform allows patients to search for, compare, and book appointments with doctors, leveraging over 200,000 verified reviews to enhance decision-making. In addition to patient-facing services, Vezeeta offers innovative software solutions for healthcare providers, including clinic management tools that streamline operations and improve patient experiences. The platform also supports features such as live scheduling, automated medication reminders, and options for in-clinic, virtual, or at-home consultations, thereby empowering millions of patients to access and manage their healthcare efficiently.

Founded in 2017, Swvl is a mobility company that offers an app for booking fixed-rate rides on shared buses and vans during peak commute hours. It operates in Egypt, Kenya, Pakistan, Saudi Arabia, and the United Arab Emirates, serving both individual commuters and corporate clients.

Founded in 2005 by Michael Lahyani, Property Finder is a pioneering property portal operating across the Middle East and North Africa. It facilitates over 14 million monthly visits, offering real estate listings and services for buying, selling, leasing, and renting properties. The company is renowned for its innovation in proptech, having launched tools such as PF Flex, Super Agent, and Data Guru. Property Finder operates a web and app platform across five countries: the UAE, Bahrain, Qatar, Saudi Arabia, and Egypt.

Vezeeta is a digital healthcare platform based in Heliopolis, Egypt, established in 2011. It facilitates connections between patients and healthcare providers across the Middle East and Africa, specifically in countries such as Egypt, Saudi Arabia, Jordan, and Lebanon. The platform allows patients to search for, compare, and book appointments with doctors, leveraging over 200,000 verified reviews to enhance decision-making. In addition to patient-facing services, Vezeeta offers innovative software solutions for healthcare providers, including clinic management tools that streamline operations and improve patient experiences. The platform also supports features such as live scheduling, automated medication reminders, and options for in-clinic, virtual, or at-home consultations, thereby empowering millions of patients to access and manage their healthcare efficiently.

Thndr is a financial services company established in 2020 by Seif Amr in Cairo, Egypt. It operates an app-based investment platform designed to facilitate commission-free trading for investors. The platform offers a range of features, including no account minimums, real-time market data, and easy account setup and funding processes. Users can also access the latest financial news and educational tools, empowering them to make informed investment decisions. Thndr aims to simplify the investing process and enhance financial literacy among its users.