TrueChoice Solutions

TrueChoice Solutions Inc. specializes in providing on-demand preference-measurement solutions for Fortune 1000 clients globally. The company offers a range of services, including Predictive Selling solutions that deliver insights into buyers' purchase preferences and decision-making trade-offs. Its Lead Generation solutions are designed to enhance close rates and transaction sizes while shortening sales cycles. TrueChoice also provides Customer Insight solutions that help businesses understand customer needs and market trends, along with Channel Insight solutions that offer valuable information about channel partners to drive sales and profits. Additionally, the HR Optimization software enables employers to analyze employee benefit preferences. The company’s web-based applications are accessible via various devices and are designed to facilitate real-time engagement with customers, improving sales strategies through data analysis and predictive modeling. Founded in 2006 and headquartered in New York, TrueChoice Solutions also operates in Houston, Los Angeles, Düsseldorf, and Auckland, serving diverse industries such as automotive, retail, financial services, technology, and manufacturing.