The Case for Her

The Case for Her is a philanthropic investment portfolio established in 2017, focused on addressing critical women's health issues, particularly menstruation and sexual health. It combines grants, investments, convenings, and advocacy efforts to create a comprehensive approach to enhancing women's health and rights. With a global reach, The Case for Her leverages decades of experience in the sector, investing in a diverse range of initiatives, including product companies, technological innovations, research projects, and grassroots organizations. Its mission is to promote and support advancements in female health through strategic investment and collaboration.

Wendy Anderson

Partner and Co-Founder

5 past transactions

Mauj

Angel Round in 2023
Mauj is a sexual and menstrual wellness company focused on empowering Arab women. It challenges societal stigmas and misinformation surrounding female sexuality by offering a range of intimacy products and a community-led content platform. This platform encourages women to learn about and embrace their bodies, sexuality, and pleasure in a shame-free and celebratory manner.

YeneHealth

Pre Seed Round in 2023
YeneHealth is a femtech startup focused on empowering African women through technology and artificial intelligence. The company operates an online platform that offers feminine hygiene products and addresses critical needs in family planning and maternal health. By enhancing the inclusivity of the healthcare ecosystem, YeneHealth aims to improve women's reproductive and maternal health outcomes, making a significant impact on the well-being of women in Africa.

LEIA Health

Pre Seed Round in 2023
LEIA Health is a company that specializes in developing a postpartum support application for new parents. The app is designed to ease the transition into parenthood by offering personalized insights into both mental and physical health. It features medically validated information and tools that optimize health, including screening models for postpartum depression and pelvic floor complications. This enables women to identify potential risks at an earlier stage and connects them with appropriate healthcare providers. Through its innovative approach, LEIA Health aims to enhance the well-being of new parents during a critical period of their lives.

LEIA Health

Angel Round in 2021
LEIA Health is a company that specializes in developing a postpartum support application for new parents. The app is designed to ease the transition into parenthood by offering personalized insights into both mental and physical health. It features medically validated information and tools that optimize health, including screening models for postpartum depression and pelvic floor complications. This enables women to identify potential risks at an earlier stage and connects them with appropriate healthcare providers. Through its innovative approach, LEIA Health aims to enhance the well-being of new parents during a critical period of their lives.

Aquafit Intimate

Seed Round in 2020
Aquafit Intimate is a pioneer in the field of intimate wellness. Our mission is to empower women to take control of their intimate wellness through self-care, for women of all ages. - An ask anything AI companion for personalised gynae wellness self assessments and getting help. - Our flagship Intimate Gel Stick family, which combines vaginal muscle training with the delivery of natural extracts to help restore elasticity, hydration, and pH balance for pain-free intimacy. Our products and services address very common intimate wellness conditions, central to women's health and wellbeing.
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