New Commerce Ventures

New Commerce Ventures is a venture capital firm established in 2022 and headquartered in Tokyo, Japan. The firm focuses on investing in the commerce sector, targeting startups that operate in areas such as brands, marketplaces, retail, and the distribution of goods, services, and content. By supporting innovative companies within these sectors, New Commerce Ventures aims to foster growth and development in the evolving landscape of commerce.

Kohei Okubo

Co-Founder and General Partner

14 past transactions

Stract

Series A in 2025
STRACT is a web platform that offers a range of services including an online community, a dating application, and a knowledge-sharing platform. The company focuses on developing and operating smartphone applications, facilitating user interactions and content sharing. By providing a space for casual entertainment and knowledge exchange, STRACT aims to foster innovation and enhance user engagement through its various digital offerings.

Qlay

Pre Seed Round in 2024
Qlay is a global technology company that specializes in AI-driven automated hiring for engineers. Its platform streamlines the recruitment process by leveraging artificial intelligence to match job seekers with suitable opportunities worldwide.

xxxxnese

Series A in 2024
xxxxnese is a logistics and technology company that facilitates global trade and interaction. It specializes in import and export services, domestic sales, influencer marketing, and software development. The company's innovative borderless platform model enables seamless sales and consumption activities across national borders, connecting clients with a broader target audience. This is achieved through a common information system, fair pricing, and quality services, fostering the free exchange of people, goods, and cultures.

Recerqa

Seed Round in 2024
Recerqa is a supply chain management software-as-a-service platform that focuses on enhancing the purchasing, inventory, and sales management processes for businesses. By leveraging advanced development technology and artificial intelligence, Recerqa automates the conversion of text-based information—such as delivery notes, invoices, and product details—into structured data without the need for human intervention. This systematic approach helps organizations streamline their operations and improve overall efficiency in managing their supply chain activities. Through its innovative solutions, Recerqa aims to facilitate the digital transformation of supply chain operations, ultimately leading to more effective and efficient business practices.

Kompeito

Series D in 2024
KOMPEITO Inc. is a Tokyo-based company established in 2012 that specializes in providing office welfare services focused on healthy eating. It operates an online platform that allows employees to order fresh vegetables, fruits, and healthy prepared meals delivered directly to their workplaces. By emphasizing health management for corporate employees, KOMPEITO aims to promote healthier eating habits within office environments. The service is designed to facilitate convenient access to nutritious food options, supporting the well-being of workers through a subscription-based model.

Domuz

Venture Round in 2024
Domuz is a firm that wants to utilize technology and design to create a lifestyle that makes potted plants and flowers more comfortable.

Sync8

Seed Round in 2024
Sync8 is a technology company that specializes in simplifying e-commerce operations. It offers a range of services, including EC support, human resource education, and EC business support partnerships, all powered by unique AI algorithms. The company's mission is to make it easier for anyone to start and run an e-commerce business, thereby democratizing the e-commerce landscape.

TePs

Series A in 2024
TēPs is a cloud service that allows to combine functions such as EC malls, order management systems, Google spreadsheets, and chat tools.

Aracan

Series B in 2023
Aracan is an automotive solutions provider that operates an online platform designed to facilitate the buying, selling, and lending of used cars. Through its innovative platform, known as kababa, Aracan creates a marketplace for users to evaluate and exchange vehicles directly, eliminating the need for intermediaries. This approach addresses the challenges of traditional car sales by providing a more streamlined and transparent process for individuals looking to engage in automotive transactions.

COUNTERWORKS

Series C in 2023
COUNTERWORKS Inc. operates an online marketplace called SHOPCOUNTER, where individuals and businesses can list counters for rent. Founded in 2014 and based in Tokyo, Japan, the company specializes in facilitating short-term retail space rentals. It offers a platform that allows users to reserve store and event spaces online without incurring initial costs. In addition to its rental services, COUNTERWORKS provides digital planning, development, and management solutions for pop-up stores and commercial real estate, enhancing the operational efficiency of various commercial facilities.

Domuz

Venture Round in 2023
Domuz is a firm that wants to utilize technology and design to create a lifestyle that makes potted plants and flowers more comfortable.

TePs

Seed Round in 2023
TēPs is a cloud service that allows to combine functions such as EC malls, order management systems, Google spreadsheets, and chat tools.

Kiva Corp

Series A in 2022
a leading provider of extended warranties for the Japanese e-commerce market. Kiva provides “proteger,” an innovative solution that enables rapid implementation for online retailers. Kiva addresses the current challenges in the Japanese extended warranty market: “the lack of development pace in the product guarantee services, despite the rapid growth of the e-commerce market.” Kiva’s unique extended warranty service, “proteger,” offers rapid product replacement and repair warranty service to address this issue. In addition to reducing barriers to new product purchases and contributing to sales, “proteger” creates benefits such as providing consumers with a sense of long-term security.
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