Fatima Gobi Ventures

AdalFi specializes in digital lending infrastructure, empowering partner banks to extend real-time credit to consumers and small and medium enterprises (SMEs) in Pakistan. The company's platform leverages proprietary data, AI-based credit scoring models, and real-time disbursement capabilities, streamlining the loan process for both banks and borrowers.

PriceOye is an eCommerce platform based in Islamabad, Pakistan, established in 2020, that facilitates price comparison for consumer electronics. The platform aims to simplify online shopping by compiling prices from various online retailers, along with detailed product specifications, reviews, and images. By focusing on transparency and trust, PriceOye helps users avoid counterfeit products and make informed purchasing decisions. Its comprehensive approach not only assists customers in finding the lowest prices but also enhances their overall shopping experience by providing valuable information about competitor products.

DealCart is a company that operates a social commerce platform designed to make shopping more affordable and engaging. The platform allows users to buy products in groups, which helps reduce costs through collective purchasing power. Users can discuss offers and share deals on popular messaging platforms like WhatsApp and other social media channels. DealCart focuses on providing affordable products in a gamified and interactive manner, fostering community connections while offering free delivery services.

Rider is an e-commerce logistics startup based in Pakistan that focuses on providing technology-driven, customer-centric solutions for last-mile delivery. The company specializes in delivering products from online sellers to customers' doorsteps, facilitating the logistics of e-commerce transactions. Rider offers services such as cash on delivery and a cash now, deliver later option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This innovative approach aims to enhance the efficiency and reliability of the logistics process for online merchants in Pakistan.

Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Fasset is a company that develops blockchain-based platforms aimed at financing sustainable infrastructure and enhancing accessibility to digital assets, particularly in emerging markets. Founded in 2019 and headquartered in London, with additional offices in Abu Dhabi, Bahrain, Kuala Lumpur, and Singapore, Fasset offers solutions such as the Fasset Enterprise Platform, which provides tokenization services for sustainable infrastructure assets, and Fasset Exchange (FEX), a platform for trading cryptocurrencies. By focusing on enabling asset owners and investors in the Middle East and beyond, Fasset aims to drive the adoption of web3 technologies and digital assets, helping users build wealth in a risk-aware manner while addressing real-world use cases.

Colabs is a leading collaborative workspace in Pakistan, designed to foster growth for individuals and businesses. The company focuses on inspiring collaboration, productivity, and innovation within its community. By providing essential resources and a supportive network, Colabs aims to help individuals realize their potential and encourages a culture of ambition and innovation among a new generation of change-makers. In addition to coworking spaces, Colabs offers various back-office solutions, including company registration, talent sourcing and management, payroll processing, and legal and tax compliance. This comprehensive approach allows businesses to streamline their operations, enabling them to concentrate on growth and success.

Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

InventHub, Inc. is a hardware design platform that focuses on enhancing collaboration and efficiency in electronics product development. Founded in 2018 and headquartered in San Francisco, California, the company provides tools that facilitate the management of electronics design data, enabling teams to track design revisions and collaborate effectively. Its platform incorporates Git version control and offers access to an open-source database of circuit designs and components, streamlining the path to commercialization for hardware companies. By unifying product design and engineering data, InventHub supports early collaboration among stakeholders, ultimately assisting clients in building their hardware prototypes more effectively.

Savyour is Pakistan's first cashback platform and pay-per-sale affiliate marketing network, launched in August 2020. The application has successfully completed nearly 200,000 orders and boasts over one million users along with partnerships with more than 300 brands, including major names like Daraz and foodpanda. Savyour also accommodates smaller businesses, allowing them to register on the platform without any upfront costs, thereby expanding their reach to a larger audience. Users benefit by earning cashback on their purchases, which is credited as hard cash to their Savyour wallet. This cashback can be redeemed directly into their bank account once a minimum threshold is met. The platform offers users access to exclusive deals across various categories, including restaurants, groceries, beauty, and fashion, making it a versatile shopping tool that encourages consumer engagement and supports the growth of small and medium enterprises.

Udhaar Book is a developer of a digital ledger application designed to assist small businesses in managing their financial records. The platform provides an online ledger that enables users to track outstanding debts and maintain accounts with customers and suppliers. It features tools for recording financial transactions and sending automated reminders to customers, which helps improve collection rates and enhance cash flow. By simplifying the management of credit, Udhaar Book aims to facilitate hassle-free financial operations for small businesses.

Trellis Housing Finance Limited is a home financing business. The company provides affordable home financing to low-income earners in Pakistan. The product is designed for the initial purchase of a home, property renovation, and plot purchase and building.

Zarya operates an online reselling platform that allows small sellers to source a diverse range of products, including apparel for women and children, electronics, and home goods. The platform provides a catalog of quality products, enabling sellers to offer these items within their networks. In addition to facilitating product access, Zarya encourages users to connect and share product recommendations, ensuring that shoppers can find a wide variety of quality products at affordable prices.

Rider is an e-commerce logistics startup based in Pakistan that focuses on providing technology-driven, customer-centric solutions for last-mile delivery. The company specializes in delivering products from online sellers to customers' doorsteps, facilitating the logistics of e-commerce transactions. Rider offers services such as cash on delivery and a cash now, deliver later option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This innovative approach aims to enhance the efficiency and reliability of the logistics process for online merchants in Pakistan.

TAG is a mobile application that allows users to access an e-money account through a debit card. They provide a money transfer feature that helps to transfer money to any bank or wallet. They specialize in digital wallets and payment services.

Maqsad is an edtech company that operates an online learning platform aimed at making education accessible to students, particularly in elementary education and STEM subjects. The platform provides localized academic content in both English and Urdu, allowing it to cater to a diverse group of school-going children. In addition to traditional learning materials, Maqsad incorporates quizzes and gamified features to enhance the learning experience, making it more engaging for students.

Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

InventHub, Inc. is a hardware design platform that focuses on enhancing collaboration and efficiency in electronics product development. Founded in 2018 and headquartered in San Francisco, California, the company provides tools that facilitate the management of electronics design data, enabling teams to track design revisions and collaborate effectively. Its platform incorporates Git version control and offers access to an open-source database of circuit designs and components, streamlining the path to commercialization for hardware companies. By unifying product design and engineering data, InventHub supports early collaboration among stakeholders, ultimately assisting clients in building their hardware prototypes more effectively.

TAG is a mobile application that allows users to access an e-money account through a debit card. They provide a money transfer feature that helps to transfer money to any bank or wallet. They specialize in digital wallets and payment services.

Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

Safepay operates a secure payments platform designed to facilitate digital transactions in Pakistan. The company offers a single integrated payment solution that works with both local and international payment options. By assisting stores in increasing checkout conversion rates, Safepay helps streamline sales and improve account receivables. Its platform enables customers to pay online efficiently, enhancing the overall payment process for clients and promoting a smoother transaction experience.

InventHub, Inc. is a hardware design platform that focuses on enhancing collaboration and efficiency in electronics product development. Founded in 2018 and headquartered in San Francisco, California, the company provides tools that facilitate the management of electronics design data, enabling teams to track design revisions and collaborate effectively. Its platform incorporates Git version control and offers access to an open-source database of circuit designs and components, streamlining the path to commercialization for hardware companies. By unifying product design and engineering data, InventHub supports early collaboration among stakeholders, ultimately assisting clients in building their hardware prototypes more effectively.

Intellia is a consulting and analytics firm that specializes in providing strategic and financial support to investment companies. The company leverages talent from emerging markets, offering on-demand remote analysts who can be deployed within 24 hours at a significantly reduced cost. Intellia employs a proprietary AI-driven platform for analyst vetting, training, and quality control, ensuring high-quality service delivery. Their focus is on substantiating qualitative insights with analytical rigor, utilizing data gathered through comprehensive primary and secondary research. This approach enables Intellia to deliver timely, high-quality projects that reflect the operating realities of their clients.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions that ensure safe, reliable, and affordable access to necessities, thereby encouraging shared mobility and affordable mass transport.

Tajir is an e‑commerce marketplace that connects small retailers with suppliers, enabling them to purchase FMCG products such as soft drinks, biscuits, shampoo, rice, and wheat through a mobile application. The platform provides transparent pricing, logistics support, and information tools to simplify the retail supply chain for mom‑and‑pop stores. Founded in 2018 and headquartered in Lahore, Pakistan, Tajir leverages its founder’s background in FMCG distribution to offer a streamlined procurement and delivery service for independent retailers.

Finfleet is a digitally integrated outsourcing firm that specializes in providing support services to banks and financial institutions. The company facilitates the customer acquisition process by offering services such as bank account openings, credit card applications, loan subscriptions, merchant acquisition, payroll processing, and insurance product sign-ups through mobile agents. This enables clients to deliver branchless banking solutions efficiently. Finfleet has implemented a human resources information system (HRIS) that allows for rapid HR distribution within 72 hours. To enhance operational effectiveness, the company utilizes the SCION scorecard system for job adjustments and employs a digital monitoring system that incorporates relevant key performance indicators and metrics.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions that ensure safe, reliable, and affordable access to necessities, thereby encouraging shared mobility and affordable mass transport.