Fatima Gobi Ventures

AdalFi specializes in digital lending infrastructure, empowering partner banks to extend real-time credit to consumers and small and medium enterprises (SMEs) in Pakistan. The company's platform leverages proprietary data, AI-based credit scoring models, and real-time disbursement capabilities, streamlining the loan process for both banks and borrowers.

PriceOye is an eCommerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics. Founded in 2020, the platform aims to simplify online shopping by providing comprehensive product information, specifications, reviews, and photos, while listing prices from various online retailers. By eliminating counterfeits and promoting trust, PriceOye assists users in making informed purchasing decisions and finding the best deals available.

DealCart is a company that operates a social commerce platform aimed at facilitating group buying among users. By allowing individuals to purchase products collectively, the platform helps reduce costs and promotes community engagement. Users can discuss offers and share deals through popular social media channels like WhatsApp. The focus is on providing affordable products in a gamified and interactive format, enhancing the shopping experience. Additionally, DealCart offers free delivery services, making it easier for users to enjoy the benefits of group purchasing while fostering connections within the community.

Rider is a logistics startup based in Pakistan that focuses on providing innovative solutions for last-mile delivery tailored for online shippers. The company has developed a technology-driven platform that facilitates the delivery of e-commerce products from various online stores and marketplaces directly to customers. Rider offers services such as cash on delivery and a "cash now, deliver later" option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This customer-centric approach aims to enhance the overall efficiency of the e-commerce delivery process in the region.

Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Fasset is a company that develops blockchain-based platforms aimed at financing sustainable infrastructure and enhancing accessibility to digital assets, particularly in emerging markets. Founded in 2019 and headquartered in London, with additional offices in Abu Dhabi, Bahrain, Kuala Lumpur, and Singapore, Fasset offers solutions such as the Fasset Enterprise Platform, which provides tokenization services for sustainable infrastructure assets, and Fasset Exchange (FEX), a platform for trading cryptocurrencies. By focusing on enabling asset owners and investors in the Middle East and beyond, Fasset aims to drive the adoption of web3 technologies and digital assets, helping users build wealth in a risk-aware manner while addressing real-world use cases.

Colabs is a leading collaborative workspace in Pakistan, designed to foster growth for individuals and businesses. The company focuses on inspiring collaboration, productivity, and innovation within its community. By providing essential resources and a supportive network, Colabs aims to help individuals realize their potential and encourages a culture of ambition and innovation among a new generation of change-makers. In addition to coworking spaces, Colabs offers various back-office solutions, including company registration, talent sourcing and management, payroll processing, and legal and tax compliance. This comprehensive approach allows businesses to streamline their operations, enabling them to concentrate on growth and success.

Truck It In is a logistics technology company aimed at streamlining road freight operations in Pakistan. Its platform serves over 3.3 million businesses, providing a connection between shippers and truckers. By offering access to a reliable fleet of trucks at competitive prices, Truck It In facilitates instant load bookings and ensures back-haul load availability. The platform automates the delivery tracking process, thereby enhancing efficiency within the logistics industry and unlocking significant resource potential.

Inventhub, Inc. is a company that specializes in designing and developing a hardware design platform aimed at enhancing collaboration and efficiency in electronics product design. Founded in 2018 and based in San Francisco, California, the platform incorporates Git version control to facilitate the tracking of design revisions and promote team collaboration. It provides tools that enable hardware companies to manage their electronics projects more effectively and encourages early collaboration among stakeholders. By offering access to an open-source database of circuit designs and components, Inventhub aims to streamline the path to commercialization for its clients, ultimately helping them build and prototype their hardware products more rapidly.

Savyour is Pakistan's first cashback platform and pay-per-sale affiliate marketing network, launched in August 2020. The app has facilitated nearly 200,000 orders and attracted over one million users, partnering with more than 300 brands, including major names like Daraz and foodpanda, as well as smaller businesses. The platform allows these businesses to register without upfront costs, increasing their visibility to a broader audience. Consumers benefit by earning cashback on their purchases, which can be redeemed directly into their bank accounts upon reaching a minimum threshold. This unique model not only provides savings for users but also supports the growth of small and medium enterprises by encouraging shopping from a diverse range of vendors, including restaurants, grocery stores, and beauty salons.

Udhaar Book is a digital ledger application designed to assist small businesses in managing their financial transactions. The platform enables users to maintain an online ledger that records outstanding debts and facilitates communication with customers and suppliers. By providing automated reminders for payments, Udhaar Book aims to enhance cash flow and streamline the credit management process. This user-friendly solution allows businesses to efficiently track their financials and improve their overall collection efforts.

Trellis Housing Finance Limited is a home financing business. The company provides affordable home financing to low-income earners in Pakistan. The product is designed for the initial purchase of a home, property renovation, and plot purchase and building.

Zarya operates an online reselling platform that allows small sellers to source a diverse range of products, including apparel for women and children, electronics, and home goods. The platform provides a catalog of quality products, enabling sellers to offer these items within their networks. In addition to facilitating product access, Zarya encourages users to connect and share product recommendations, ensuring that shoppers can find a wide variety of quality products at affordable prices.

Rider is a logistics startup based in Pakistan that focuses on providing innovative solutions for last-mile delivery tailored for online shippers. The company has developed a technology-driven platform that facilitates the delivery of e-commerce products from various online stores and marketplaces directly to customers. Rider offers services such as cash on delivery and a "cash now, deliver later" option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This customer-centric approach aims to enhance the overall efficiency of the e-commerce delivery process in the region.

TAG is a mobile application that allows users to access an e-money account through a debit card. They provide a money transfer feature that helps to transfer money to any bank or wallet. They specialize in digital wallets and payment services.

Maqsad is an edtech company that operates an online learning platform aimed at making education more accessible to students, particularly in elementary education and STEM subjects. The platform provides localized academic content presented in both English and Urdu, allowing it to cater to a broader audience of school-going children. Additionally, Maqsad incorporates interactive elements such as quizzes and gamified features to enhance the learning experience and engage students effectively.

Truck It In is a logistics technology company aimed at streamlining road freight operations in Pakistan. Its platform serves over 3.3 million businesses, providing a connection between shippers and truckers. By offering access to a reliable fleet of trucks at competitive prices, Truck It In facilitates instant load bookings and ensures back-haul load availability. The platform automates the delivery tracking process, thereby enhancing efficiency within the logistics industry and unlocking significant resource potential.

Inventhub, Inc. is a company that specializes in designing and developing a hardware design platform aimed at enhancing collaboration and efficiency in electronics product design. Founded in 2018 and based in San Francisco, California, the platform incorporates Git version control to facilitate the tracking of design revisions and promote team collaboration. It provides tools that enable hardware companies to manage their electronics projects more effectively and encourages early collaboration among stakeholders. By offering access to an open-source database of circuit designs and components, Inventhub aims to streamline the path to commercialization for its clients, ultimately helping them build and prototype their hardware products more rapidly.

TAG is a mobile application that allows users to access an e-money account through a debit card. They provide a money transfer feature that helps to transfer money to any bank or wallet. They specialize in digital wallets and payment services.

Truck It In is a logistics technology company aimed at streamlining road freight operations in Pakistan. Its platform serves over 3.3 million businesses, providing a connection between shippers and truckers. By offering access to a reliable fleet of trucks at competitive prices, Truck It In facilitates instant load bookings and ensures back-haul load availability. The platform automates the delivery tracking process, thereby enhancing efficiency within the logistics industry and unlocking significant resource potential.

Safepay operates a secure payments platform designed to facilitate digital transactions in Pakistan. The company offers a single integrated payment solution that works with both local and international payment options. By assisting stores in increasing checkout conversion rates, Safepay helps streamline sales and improve account receivables. Its platform enables customers to pay online efficiently, enhancing the overall payment process for clients and promoting a smoother transaction experience.

Inventhub, Inc. is a company that specializes in designing and developing a hardware design platform aimed at enhancing collaboration and efficiency in electronics product design. Founded in 2018 and based in San Francisco, California, the platform incorporates Git version control to facilitate the tracking of design revisions and promote team collaboration. It provides tools that enable hardware companies to manage their electronics projects more effectively and encourages early collaboration among stakeholders. By offering access to an open-source database of circuit designs and components, Inventhub aims to streamline the path to commercialization for its clients, ultimately helping them build and prototype their hardware products more rapidly.

Intellia specializes in providing consulting and analytical services tailored for investment companies, leveraging a unique model that incorporates talent from emerging markets. The company offers on-demand, remote analysts who can be deployed within 24 hours at significantly reduced costs, thanks to its proprietary AI-driven vetting and training platform. Intellia's services include the ability to hire individual analysts or teams, as well as high-quality consulting support. The company emphasizes the importance of merging qualitative insights with robust analytical methods, utilizing both primary and secondary research to deliver timely and reliable results that reflect real-world operating conditions.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions, encouraging shared mobility and affordable mass transport.

Tajir is an online platform based in Lahore, Pakistan, that facilitates inventory procurement for mom-and-pop stores through a mobile application. Founded in 2018, the company addresses the challenges faced by store owners by providing full price transparency on various products. Tajir's marketplace enables retailers to buy and sell a wide range of fast-moving consumer goods (FMCG), including soft drinks, biscuits, shampoos, and food staples like rice and wheat. In addition to inventory procurement, Tajir offers logistics and information tools, aiming to simplify the retail economy for its clients. The company is led by the Khan brothers, whose family has a long history in the FMCG retail distribution sector.

Finfleet is a digitally integrated outsourcing firm that specializes in providing support to banks and financial services institutions. The company enables clients to enhance their customer acquisition efforts by facilitating processes such as opening bank accounts, applying for credit cards, securing loans, and offering insurance products through mobile agents. Additionally, Finfleet's services include payroll processing and merchant acquisition, allowing clients to deliver branchless banking solutions to their customers. The firm utilizes a comprehensive HRIS and implements a digital monitoring system that incorporates relevant key performance indicators (KPIs) and metrics, ensuring efficient HR distribution within 72 hours. Job adjustments are managed through the SCION scorecard system, optimizing workforce performance and operational effectiveness.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions, encouraging shared mobility and affordable mass transport.