Fatima Gobi Ventures

PriceOye is an eCommerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics. Founded in 2020, the platform aims to simplify online shopping by providing comprehensive product information, specifications, reviews, and photos, while listing prices from various online retailers. By eliminating counterfeits and promoting trust, PriceOye assists users in making informed purchasing decisions and finding the best deals available.

Rider is a logistics startup based in Pakistan that focuses on providing innovative solutions for last-mile delivery tailored for online shippers. The company has developed a technology-driven platform that facilitates the delivery of e-commerce products from various online stores and marketplaces directly to customers. Rider offers services such as cash on delivery and a "cash now, deliver later" option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This customer-centric approach aims to enhance the overall efficiency of the e-commerce delivery process in the region.

Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Colabs is a leading collaborative workspace in Pakistan, designed to foster growth for individuals and businesses. The company focuses on inspiring collaboration, productivity, and innovation within its community. By providing essential resources and a supportive network, Colabs aims to help individuals realize their potential and encourages a culture of ambition and innovation among a new generation of change-makers. In addition to coworking spaces, Colabs offers various back-office solutions, including company registration, talent sourcing and management, payroll processing, and legal and tax compliance. This comprehensive approach allows businesses to streamline their operations, enabling them to concentrate on growth and success.

Truck It In is a logistics technology company aimed at streamlining road freight operations in Pakistan. Its platform serves over 3.3 million businesses, providing a connection between shippers and truckers. By offering access to a reliable fleet of trucks at competitive prices, Truck It In facilitates instant load bookings and ensures back-haul load availability. The platform automates the delivery tracking process, thereby enhancing efficiency within the logistics industry and unlocking significant resource potential.

Savyour is Pakistan's first cashback platform and pay-per-sale affiliate marketing network, launched in August 2020. The app has facilitated nearly 200,000 orders and attracted over one million users, partnering with more than 300 brands, including major names like Daraz and foodpanda, as well as smaller businesses. The platform allows these businesses to register without upfront costs, increasing their visibility to a broader audience. Consumers benefit by earning cashback on their purchases, which can be redeemed directly into their bank accounts upon reaching a minimum threshold. This unique model not only provides savings for users but also supports the growth of small and medium enterprises by encouraging shopping from a diverse range of vendors, including restaurants, grocery stores, and beauty salons.

Trellis Housing Finance Limited is a home financing business. The company provides affordable home financing to low-income earners in Pakistan. The product is designed for the initial purchase of a home, property renovation, and plot purchase and building.

Rider is a logistics startup based in Pakistan that focuses on providing innovative solutions for last-mile delivery tailored for online shippers. The company has developed a technology-driven platform that facilitates the delivery of e-commerce products from various online stores and marketplaces directly to customers. Rider offers services such as cash on delivery and a "cash now, deliver later" option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This customer-centric approach aims to enhance the overall efficiency of the e-commerce delivery process in the region.

Truck It In is a logistics technology company aimed at streamlining road freight operations in Pakistan. Its platform serves over 3.3 million businesses, providing a connection between shippers and truckers. By offering access to a reliable fleet of trucks at competitive prices, Truck It In facilitates instant load bookings and ensures back-haul load availability. The platform automates the delivery tracking process, thereby enhancing efficiency within the logistics industry and unlocking significant resource potential.

Truck It In is a logistics technology company aimed at streamlining road freight operations in Pakistan. Its platform serves over 3.3 million businesses, providing a connection between shippers and truckers. By offering access to a reliable fleet of trucks at competitive prices, Truck It In facilitates instant load bookings and ensures back-haul load availability. The platform automates the delivery tracking process, thereby enhancing efficiency within the logistics industry and unlocking significant resource potential.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions, encouraging shared mobility and affordable mass transport.

Tajir is an online platform based in Lahore, Pakistan, that facilitates inventory procurement for mom-and-pop stores through a mobile application. Founded in 2018, the company addresses the challenges faced by store owners by providing full price transparency on various products. Tajir's marketplace enables retailers to buy and sell a wide range of fast-moving consumer goods (FMCG), including soft drinks, biscuits, shampoos, and food staples like rice and wheat. In addition to inventory procurement, Tajir offers logistics and information tools, aiming to simplify the retail economy for its clients. The company is led by the Khan brothers, whose family has a long history in the FMCG retail distribution sector.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions, encouraging shared mobility and affordable mass transport.