Fatima Gobi Ventures

AdalFi specializes in digital lending infrastructure services. It assists partner banks by identifying, qualifying, engaging, activating, and delighting lending prospects.

PriceOye is an e-commerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics across online retailers. The platform aggregates product specifications, reviews, photos, and pricing from multiple sources to help buyers find the lowest price and make informed purchasing decisions, while aiming to reduce counterfeit products and build trust.

Rider is an e-commerce logistics startup based in Pakistan that focuses on providing technology-driven, customer-centric solutions for last-mile delivery. The company specializes in delivering products from online sellers to customers' doorsteps, facilitating the logistics of e-commerce transactions. Rider offers services such as cash on delivery and a cash now, deliver later option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This innovative approach aims to enhance the efficiency and reliability of the logistics process for online merchants in Pakistan.

Abhi is a financial wellness platform based in Pakistan that enables employees to access a portion of their accrued wages as a salary advance. The service allows employees to withdraw funds into any bank account and supports on-demand payroll for employers, helping them pay staff timely and reduce HR and finance workload. The platform also offers features such as access to unpaid wages, invoice factoring and payroll processing, empowering employers with flexible wage payment options. Founded in 2021, Abhi seeks to redefine personal finance by giving workers more control over their earnings.

Colabs is a leading collaborative workspace in Pakistan, designed to foster growth for individuals and businesses. The company focuses on inspiring collaboration, productivity, and innovation within its community. By providing essential resources and a supportive network, Colabs aims to help individuals realize their potential and encourages a culture of ambition and innovation among a new generation of change-makers. In addition to coworking spaces, Colabs offers various back-office solutions, including company registration, talent sourcing and management, payroll processing, and legal and tax compliance. This comprehensive approach allows businesses to streamline their operations, enabling them to concentrate on growth and success.

Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

Savyour is Pakistan's first cashback platform and pay-per-sale affiliate marketing network, launched in August 2020. The application has successfully completed nearly 200,000 orders and boasts over one million users along with partnerships with more than 300 brands, including major names like Daraz and foodpanda. Savyour also accommodates smaller businesses, allowing them to register on the platform without any upfront costs, thereby expanding their reach to a larger audience. Users benefit by earning cashback on their purchases, which is credited as hard cash to their Savyour wallet. This cashback can be redeemed directly into their bank account once a minimum threshold is met. The platform offers users access to exclusive deals across various categories, including restaurants, groceries, beauty, and fashion, making it a versatile shopping tool that encourages consumer engagement and supports the growth of small and medium enterprises.

Trellis Housing Finance Limited is a home financing business. The company provides affordable home financing to low-income earners in Pakistan. The product is designed for the initial purchase of a home, property renovation, and plot purchase and building.

Rider is an e-commerce logistics startup based in Pakistan that focuses on providing technology-driven, customer-centric solutions for last-mile delivery. The company specializes in delivering products from online sellers to customers' doorsteps, facilitating the logistics of e-commerce transactions. Rider offers services such as cash on delivery and a cash now, deliver later option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This innovative approach aims to enhance the efficiency and reliability of the logistics process for online merchants in Pakistan.

Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions that ensure safe, reliable, and affordable access to necessities, thereby encouraging shared mobility and affordable mass transport.

Tajir is an e‑commerce marketplace that connects small retailers with suppliers, enabling them to purchase FMCG products such as soft drinks, biscuits, shampoo, rice, and wheat through a mobile application. The platform provides transparent pricing, logistics support, and information tools to simplify the retail supply chain for mom‑and‑pop stores. Founded in 2018 and headquartered in Lahore, Pakistan, Tajir leverages its founder’s background in FMCG distribution to offer a streamlined procurement and delivery service for independent retailers.

Airlift Technologies, established in 2019 and headquartered in Lahore, Pakistan, operates a mobile application that facilitates passenger transportation by connecting them with bus-owners. The platform enables commuters to travel between residential and commercial hubs within the city. In 2020, Airlift expanded its services to include last-mile delivery, offering swift (within 30 minutes) delivery of essential items such as food, household supplies, and electronics across Lahore, Karachi, Islamabad, and Rawalpindi. Backed by First Round Capital, Airlift aims to promote self-empowerment through technology-driven logistics solutions that ensure safe, reliable, and affordable access to necessities, thereby encouraging shared mobility and affordable mass transport.