Football Fanatics

Fanatics, Inc., originally founded as Football Fanatics, Inc. in 1995, is a prominent vertical commerce company based in Jacksonville, Florida, with additional offices in San Mateo, California, and Manchester, United Kingdom. The company specializes in the design, manufacture, distribution, and retail of licensed sports merchandise, including apparel for various leagues such as the NCAA, NFL, MLB, NBA, NASCAR, and NHL. Through its online platform, mobile applications, and physical stores, Fanatics offers a wide assortment of over 120,000 sports-related items, catering to the needs of fans and retailers alike. Additionally, its TeamFanShop division provides outsourced e-commerce solutions, powering official online stores for major sports organizations and collegiate programs. Fanatics aims to meet the demands of today's mobile-first culture by ensuring that high-quality fan gear and merchandise are readily available across multiple retail channels.