Operant is a developer of an application protection platform tailored for cloud-native environments. The platform provides automatic discovery and analytics, along with real-time risk rankings and intelligent runtime enforcement. It offers comprehensive catalogs for APIs, services, and role-based access controls across various clusters and cloud infrastructures, facilitating quick visibility into API endpoints, service interactions, and security vulnerabilities. By utilizing risk-weighted scorecards that prioritize security gaps based on criticality, access, and exposure, Operant effectively highlights the most severe security issues. Additionally, the platform employs contextual controls to enforce fine-grained security constraints on legacy endpoints, data storage, and APIs, ensuring robust protection across all interactions in a seamless manner.
Dylibso, founded in 2022 and based in Boulder, Colorado, specializes in software and development tools aimed at enhancing the deployment of WebAssembly. The company offers a range of applications that facilitate secure and isolated execution, along with a universal binary format that integrates seamlessly with WebAssembly. Dylibso's tools support vital functions such as code signing and verification, module delivery, observability, runtime debugging, and performance monitoring. By providing these resources, Dylibso aims to simplify the development process for software developers, allowing them to produce high-quality applications efficiently.
Living Carbon is a biotechnology company founded in 2019 and based in San Francisco, California. The company aims to combat climate change by developing genetically engineered trees that enhance carbon dioxide capture and storage. By leveraging advanced biotechnology, Living Carbon focuses on improving photosynthesis, inhibiting photorespiration, and increasing growth rates while reducing the time required for trees to mature. In addition to its carbon capture initiatives, the company produces durable wood suitable for building and manufacturing applications. Living Carbon operates as a public benefit corporation, committed to restoring balance to the planet's metabolic processes through innovative solutions that harness the natural capabilities of plants.
Verkada Inc. specializes in cloud-based physical security solutions, providing a comprehensive range of products designed to enhance safety and operational efficiency for various sectors, including healthcare, banking, education, retail, and government. Founded in 2016 and based in San Mateo, California, with an additional office in London, Verkada's offerings include video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms. These products are integrated into a unified cloud-based platform, known as Command, which allows users to manage and access security footage, monitor real-time conditions, and address potential risks across multiple locations. By focusing on simplicity and scalability, Verkada aims to empower organizations to respond effectively to security challenges and workplace inefficiencies.
Dust Labs is building software that helps NFT communities bring more value to their holders.
Xilis, Inc. is a biotechnology company based in Chapel Hill, North Carolina, founded in 2019. It specializes in developing advanced organoid technologies aimed at guiding precision therapy for cancer patients and enhancing drug discovery processes. The company's flagship platform, XilisµO, facilitates rapid diagnostics and personalized drug screening while providing scalable, patient-derived models for high-throughput drug discovery. This technology supports physicians and pharmaceutical companies in creating tailored treatments by enabling effective drug screening, ultimately contributing to more precise and cost-efficient cancer therapies.
Dedrone GmbH specializes in drone detection and security solutions, offering the DroneTracker system, which is designed to identify and track unmanned aerial vehicles. This multi-sensor platform provides early warning of potential drone threats, addressing concerns such as corporate espionage, drug smuggling, and terrorist activities. Dedrone's technology is particularly relevant for safeguarding critical facilities, including data centers, prisons, and airports. The company's solutions leverage machine learning and sensor data fusion, allowing clients to customize their security measures based on specific threats. Founded in 2014 and headquartered in Kassel, Germany, Dedrone distributes its products worldwide to enhance security and protect airspace from malicious drone activities.
Violet Labs is a developer of a cloud-based software integration platform tailored for complex hardware engineering. The platform consolidates data from various software tools utilized throughout the engineering lifecycle, providing a centralized solution that enhances efficiency and minimizes errors during the development process. By streamlining these aspects, Violet Labs enables clients to accelerate their product development and bring their innovations to market more swiftly.
PicnicHealth is focused on simplifying access to medical records while leveraging data to advance medical research. The company provides patients with a secure online dashboard that consolidates their medical records from various healthcare providers across the United States. This platform not only facilitates easy access to personal health information but also allows patients the option to contribute their anonymized data to scientific research. This real-world data enhances the understanding of disease experiences and treatment methods beyond traditional clinical trials, aiming to improve patient outcomes through better treatment options. PicnicHealth has assisted tens of thousands of patients and established partnerships with major biopharma companies, receiving significant investment from notable venture capital firms.
Founded by the visionary behind Google Shopping and early mobile commerce pioneers from VISA and Motorola, PredictSpring has redefined the speed of mobile experiences for consumers and the store associates that service them. PredictSpring powers the omni-channel experience for the world’s leading retailers and brands, including Calvin Klein, Cole Haan, Nine West, New York & Company, Claire’s and Vineyard Vines. Our amazing mobile experience drives consumer engagement and conversions for e-commerce merchants. PredictSpring mobile platform is architected to support deep links, making it easier to launch your mobile apps from web, email, social media and paid channels.
Maze empowers product teams to continuously collect and consume user insights across the entire product development cycle. With solutions for participant recruitment, product research, and reporting, Maze helps teams build the habit of continuous product discovery in a platform that enables everyone to run great research.
TestBox is a collaborative software platform designed to enhance the software purchasing process by allowing users to test various software options in a customized live environment. The platform features AI-powered demo environments that are tailored to reflect each prospect's specific business context, providing intelligent data and guided walkthroughs. Users can explore and compare different solutions side-by-side with pre-configured use cases, facilitating informed decision-making before making a purchase. By offering seamless integrations and robust analytics, TestBox equips sales teams to deliver personalized demos that effectively showcase the product's capabilities while gaining insights into prospect engagement, ultimately accelerating the sales process.
Ethena, Inc. is a software-as-a-service company that specializes in developing anti-harassment training software for organizations. Founded in 2019 and headquartered in Brooklyn, New York, Ethena delivers modern and engaging compliance training through a platform that offers personalized, bite-sized content. The training is designed to be relevant and contextual, addressing contemporary issues and complexities in the workplace. Initial offerings focused on harassment prevention, but the company is expanding to cover additional compliance training areas. Ethena's approach includes monthly training emails, data insights, and materials that encourage discussions on topics such as mentorship, intersectionality, and bystander intervention. Notable clients include innovative companies like Netflix, Zendesk, and Figma, reflecting its appeal to culture-forward organizations looking to foster a safer and more inclusive workplace.
Guild's lifelong learning platform offers classes, programs, and degrees for working adults, with a path for them to move forward in their education and careers. It offers these adults support from start to finish, with their technology platform for discovery, learning, and organizing the experience, and extra support with their tech-enabled student advising model.
FarmWise provides technology-based services that allow farmers to streamline farm operations and increase food production efficiency. It offers a productive mechanical weeding implement for vegetable crops, along with its exceptional training and support program. The company was founded in 2016 and is based in San Francisco, California.
Synaptic is a data platform that provides actionable insights to investors by integrating a diverse range of alternative data sources into a single, no-code interface. The platform is designed to optimize investment strategies by enabling users to track portfolio companies, competitors, and sectors while utilizing advanced tools and algorithms to analyze large datasets. This approach helps identify patterns, trends, and anomalies, allowing investors and fund managers to discover opportunities, manage risks, and improve overall investment performance. Synaptic serves a global clientele that includes top venture capital firms, private equity firms, and hedge funds, leveraging various data types such as app usage, marketing metrics, employee insights, product reviews, gaming trends, search patterns, funding activities, and company firmographics to enhance the research workflow from sourcing to due diligence.
Preql integrates with the modern data stack to empower business users and manage business metrics. Preql was founded in 2022 and was headquartered in Brooklyn, New York.
Column Tax is a technology company that provides a platform for mobile banks and fintech companies, allowing them to integrate advanced tax features for their customers. Through its application programming interface (API), Column Tax enables these financial institutions to facilitate tax-related services, such as direct deposits of tax refunds and secure tax payments from their accounts. This integration aims to enhance the user experience by offering personalized and efficient income tax solutions, thereby simplifying tax management for end-users.
Komodor is a developer-focused platform designed to automate Kubernetes operations and enhance troubleshooting for modern distributed systems. By ingesting daily Kubernetes events, the platform captures essential insights to improve system management. It allows developers to track and correlate every deployment, configuration, and code change with the status of various Kubernetes infrastructure elements, such as nodes, pods, and endpoints. Komodor integrates with a range of tools to provide a unified dashboard that organizes information and monitors changes and alerts. This capability enables clients to gain a comprehensive understanding of system events and dependencies, facilitating easier analysis and informed decision-making.
Supabase Pte. Ltd. is a company that provides an open-source alternative to Firebase, designed to enhance PostgreSQL databases with real-time and RESTful APIs without requiring extensive coding. Founded in 2020 and based in Singapore, Supabase offers a suite of tools to assist developers, including a Postgres database with self-documenting APIs, user authentication, instant APIs, Edge Functions, real-time subscriptions, and storage solutions. The platform enables users to manage database changes, perform queries with filtering and pagination, and handle user permissions through an intuitive interface. By focusing on simplifying database management and enhancing scalability, Supabase allows developers to concentrate on building their core products efficiently.
Sleuth Enterprises, Inc. specializes in deployment tracking software aimed at companies utilizing continuous delivery processes. Founded in 2018 and based in San Francisco, California, the company provides a platform that enhances visibility into software delivery performance through the use of DORA metrics. Sleuth’s software allows developers to communicate effectively about changes in the delivery system and their impacts, promoting collaboration within teams. By integrating with various tools such as source control, CI, feature flags, and incident management systems, Sleuth tracks the entire deployment cycle from issue creation to production deployment. This comprehensive approach helps organizations identify inefficiencies, reduce deployment-related issues like downtime and bugs, and ultimately facilitates smoother and more frequent software releases.
Zubale is a business management platform that connects retailers with independent gig workers to enhance e-commerce operations. By facilitating a marketplace for gig workers, Zubale enables retailers to efficiently manage various digital tasks, improving operational metrics such as fill rates and customer satisfaction. The company has completed over 3 million jobs across 90 cities and 16,800 stores, primarily in Mexico, Colombia, and Costa Rica, with plans to expand further across Latin America. Founded by Allison Campbell and Sebastian Monroy, who possess extensive experience in retail from their backgrounds at Walmart and P&G, Zubale aims to streamline business productivity and extend market reach for its clients through innovative technical integrations.
Loopio for Salesforce® combines the power of RFP automation with the unique capabilities of Salesforce. Respond quickly using generative AI, close deals with a library of on-demand answers, and harness robust reporting to analyze your team’s results.
Kinde is a developer of authentication software that focuses on modern applications, specifically offering customer identity and access management services. The company's solutions enable clients and developers to seamlessly integrate authentication into their products, facilitating the building, launching, and marketing of applications. By streamlining these processes, Kinde helps Software as a Service (SaaS) businesses enhance product development, reduce operational costs, and foster customer loyalty, ultimately contributing to increased revenue.
Disco is a company that specializes in AI-driven partnership software, designed to foster collaboration among brands while enhancing customer acquisition. Its platform enables brands to share insights about their customers, thereby improving merchandising distribution and reducing customer acquisition costs. Through its innovative widget tool, merchants can recommend additional products to consumers immediately after their initial purchase, effectively capitalizing on the customer's buying mindset. This approach not only drives traffic to merchants' sites but also supports ongoing lead nurturing and retargeting efforts, ultimately facilitating a cycle of increased sales and stronger customer relationships.
Counterpart is a management liability platform based in Los Angeles, California, founded in 2019 by Tanner Hackett. The company utilizes big data and artificial intelligence to offer a variety of insurance products and services aimed at predicting and preventing claims. Its platform is designed to proactively measure and mitigate risks, enhancing workflows for insurance providers while fostering stronger partnerships between brokers and their clients. Through its innovative approach, Counterpart seeks to transform the landscape of management liability insurance.
Nayya is a developer of a benefits experience platform that aims to simplify the process of selecting and utilizing employee benefits. By leveraging machine learning and extensive data analysis, the platform provides personalized decision support during critical moments such as open enrollment, new employee onboarding, and qualifying life events. Nayya's goal is to alleviate the stress associated with choosing benefits, allowing employees to gain greater control and understanding of their health and financial options. The platform targets both consumers and employers, promoting a more transparent and effective benefits experience that enhances overall employee satisfaction and confidence.
Marigold Health operates a social network community platform designed to provide text-based group therapies for individuals facing mental health and substance use challenges. The platform facilitates anonymous support groups, allowing patients to engage with one another and receive guidance from coaches who have personal recovery experiences. By leveraging AI-augmented chat support, Marigold Health enhances the capacity of care teams while ensuring that patients receive personalized, stigma-free assistance. The company collaborates directly with treatment providers and managed care organizations within the Medicaid market to improve access to on-demand group therapies and foster a supportive community for recovery.
Cellino is focused on creating an automated biomanufacturing system for personalized cell therapies, with the aim of making these treatments widely accessible. The company leverages an AI-guided laser editing platform that employs image-guided machine learning and robotics to generate autologous induced pluripotent stem cells (iPSCs) at scale. This innovative approach is designed to facilitate the development of potentially curative therapies for chronic degenerative diseases, such as vision loss and Parkinson's disease. By streamlining the process of cell therapy production, Cellino aims to enhance the availability of life-saving medicines for patients around the world.
Atlas Labs is a streamline patient enrollment in external programs to convert uncompensated care to revenue and reimbursements.Automate internal financial assistance for those that do not qualify. Help patients manage their out-of-pocket responsibility – all while improving margins, demonstrating higher levels of compliance, and meeting community needs.
Dovetail Research Pty. Ltd. is a company based in Surry Hills, Australia, that offers a cloud-based platform designed for user research and customer feedback. Established in 2016, Dovetail's software enables teams to analyze, organize, collaborate, and store research data and insights efficiently. The platform allows researchers, analysts, designers, and product managers to consolidate user research materials, including notes, transcripts, images, videos, and audio recordings, into a single location. By facilitating the analysis of qualitative data, Dovetail helps users identify patterns and insights derived from various research methods such as interviews and usability testing. This collaborative environment allows organizations to share findings and work together in real-time, enhancing the overall effectiveness of their research efforts. Dovetail serves a global customer base, providing essential tools for effective decision-making based on user feedback.
Spekit, Inc. is a company that specializes in developing digital training solutions aimed at enhancing productivity and efficiency within organizations. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of tools designed to integrate seamlessly into key applications used by employees. This includes features like an Outlook Extension for accessing content directly from the inbox, a Salesforce Chrome Extension for embedding guides into any field, and a Salesforce Data Dictionary for documenting metadata and processes. The platform focuses on delivering just-in-time training and resources within the workflow of sales teams, allowing organizations to improve onboarding, reduce ramp-up time, and foster digital adoption. By providing support directly within the tools employees use daily, Spekit enables companies to scale their revenue teams more effectively. Its clientele spans various industries, including notable companies such as Southwest and ZoomInfo.
Proton.ai is an artificial intelligence-driven sales platform tailored for distributors, aimed at enhancing revenue and market share. Developed by professionals with a deep understanding of the distribution industry, the platform leverages advanced algorithms to predict customer preferences and suggest products that customers are likely to purchase based on their past buying behavior. This capability allows sales representatives to operate more effectively, facilitating improved engagement with clients and driving e-commerce growth. By focusing on the unique needs of business-to-business distributors, Proton.ai empowers firms to optimize their sales strategies and better understand customer choices.
Walnut is a company that provides a customizable platform designed to enhance sales experiences by enabling seamless product demonstrations. Founded in 2020 by Yoav Vilner and Danni Friedland and headquartered in New York City, Walnut's innovative platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is offline. This codeless solution integrates with existing customer relationship management systems and data sources, allowing for a streamlined and automated demo creation process. By empowering sales teams with full control over their demo experiences, Walnut aims to improve conversion rates, save time, and optimize resources, ultimately redefining the inside sales landscape.
Dedrone GmbH specializes in drone detection and security solutions, offering the DroneTracker system, which is designed to identify and track unmanned aerial vehicles. This multi-sensor platform provides early warning of potential drone threats, addressing concerns such as corporate espionage, drug smuggling, and terrorist activities. Dedrone's technology is particularly relevant for safeguarding critical facilities, including data centers, prisons, and airports. The company's solutions leverage machine learning and sensor data fusion, allowing clients to customize their security measures based on specific threats. Founded in 2014 and headquartered in Kassel, Germany, Dedrone distributes its products worldwide to enhance security and protect airspace from malicious drone activities.
Groundswell operates a software-as-a-service platform focused on enhancing corporate philanthropy by enabling businesses to establish donor-advised funds for their employees. This platform allows companies to create personalized foundations for their staff and facilitates payroll matching for employee contributions. Additionally, Groundswell provides users with tools designed for effective philanthropic engagement, including tax-free investment options, customized giving opportunities, frictionless donation processes, and comprehensive impact reporting. By empowering employees to participate in charitable giving, Groundswell helps organizations manage their corporate social responsibility initiatives and fosters a culture of philanthropy within the workplace.
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.
Ontic is a developer of a protective intelligence platform designed for corporate and government security professionals to enhance threat management and risk mitigation. The platform integrates and unifies critical data, business processes, and collaboration tools, consolidating security intelligence and operations into a single system. By leveraging big data and digital technology, Ontic aggregates various data sources to provide actionable insights for early threat detection, surfacing pre-incident indicators related to acts of violence, mental health concerns, and suspicious behavior. This enables security teams to effectively investigate and address potential threats, ultimately protecting executives, workplaces, and educational institutions.
Fellow is a meeting productivity and management platform that aims to enhance collaboration between managers and their teams. Founded in 2017 and headquartered in Ottawa, Ontario, Fellow integrates users' calendars with meeting notes, allowing attendees to contribute to the agenda, reference previous notes, and record actionable items. Its features include designated areas for one-on-one notes, feedback, objectives, and action items, facilitating effective communication whether meetings are held in person or remotely. By promoting better meeting habits and creating a centralized repository for meeting documentation, Fellow helps organizations improve the quality of their meetings and strengthen team dynamics.
Weights & Biases provides performance visualization tools specifically designed for machine learning practitioners. The company focuses on helping teams track their models and visualize performance metrics, thereby facilitating the transition of deep learning research projects into deployed software. Its offerings include a dataset optimization tool that allows users to automate the training process and enhance model performance. By streamlining these aspects, Weights & Biases aims to support companies in developing high-quality software solutions that leverage deep learning technologies.
Supplant is a biotechnology platform working in the food sector. It develops natural food ingredients from agricultural resources to allow food manufacturers to decrease sugar, increase fiber, and boost the gut health-promoting qualities of its products.
Exporta is a B2B Marketplace connecting Wholesale and Retail buyers in North America with Suppliers in Latin America.
Alloy is a multifaceted company that operates primarily in two sectors: digital media and identity verification. As a leading media company, Alloy focuses on engaging the 12-34 demographic through a robust digital media and video network, producing original content across various platforms. In addition to its media operations, Alloy has developed an identity verification platform designed to streamline fraud detection and compliance for banks and financial institutions. This platform provides a centralized API and dashboard that integrates multiple data sources, enabling clients to efficiently manage identity verification processes throughout the customer lifecycle. Alloy's solutions help financial institutions and FinTech companies enhance their risk assessment and compliance efforts, simplifying the complexities of AML, fraud, and KYC regulations.
Formation Bio is a biotechnology company that specializes in drug development aimed at accelerating the delivery of new treatments to patients. The company has developed a platform that reimagines the clinical trial process by establishing a network of trial sites integrated within existing medical practices. This innovative approach utilizes a roaming cohort of certified research coordinators, enhanced by advanced software and data analytics, to optimize the recruitment of human subjects for various research studies, including clinical trials and psychological research. By streamlining access to participants, Formation Bio seeks to facilitate more efficient and effective drug development.
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and various visual content. Founded in 2012 and based in Surry Hills, Australia, Canva features a user-friendly drag-and-drop interface combined with a comprehensive library of layouts, images, photo filters, icons, and fonts. This platform caters to a diverse audience, including photographers, illustrators, and designers, and aims to make graphic design accessible to all, regardless of technical expertise. Additionally, Canva provides a plug-in known as Canva Button for third-party websites, allowing users to generate their own graphics seamlessly. The company's mission is to democratize design and visual communication, empowering individuals and businesses to express their creativity effectively.
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
Origin was founded on the belief that financial planning should be accessible to everyone at every stage of life. Origin is the first comprehensive employee financial wellness platform for the modern workforce. Its integrated solution helps employees manage compensation, benefits, and personal finances in a single place – side-by-side with financial professionals. Origin is the first platform that combines human financial planners with cutting-edge financial technology that both educates employees and allows them to create, execute, and track their personalized financial plans.
Dovetail Research Pty. Ltd. is a company based in Surry Hills, Australia, that offers a cloud-based platform designed for user research and customer feedback. Established in 2016, Dovetail's software enables teams to analyze, organize, collaborate, and store research data and insights efficiently. The platform allows researchers, analysts, designers, and product managers to consolidate user research materials, including notes, transcripts, images, videos, and audio recordings, into a single location. By facilitating the analysis of qualitative data, Dovetail helps users identify patterns and insights derived from various research methods such as interviews and usability testing. This collaborative environment allows organizations to share findings and work together in real-time, enhancing the overall effectiveness of their research efforts. Dovetail serves a global customer base, providing essential tools for effective decision-making based on user feedback.
SentiLink Corp. is a technology company based in San Francisco, California, specializing in fraud visualization solutions. Founded in 2017, it focuses on detecting and preventing synthetic identities, identity theft, and various forms of fraud, including money laundering and contractor fraud. SentiLink employs advanced technology that analyzes statistical anomalies through real-time application programming interfaces and risk analysis tools. This approach allows businesses to identify and block fraudulent applications linked to synthetic identities and crime rings, ultimately protecting their financial interests and enhancing their security measures.
DoNotPay, Inc. is a technology company that provides a platform for legal information and self-help through an artificial intelligence-based chatbot. Founded in 2015 and headquartered in San Francisco, California, DoNotPay assists users in navigating various legal issues, including filing lawsuits, appealing traffic violations, disputing bank fees, and handling bureaucratic challenges. The application is available to residents in the United States, Puerto Rico, and the United Kingdom, offering services to help users fight corporations, protect their privacy, and uncover hidden money. By leveraging AI, DoNotPay aims to make legal assistance more accessible and affordable, enabling individuals to manage judicial matters without traditional legal costs.
Culture Amp was founded as a result of its members' first hand experiences with the challenge that fast growing organizations face when their core business expands faster than its people can adapt. With years of experience in enterprise organizations, CultureAmp's team has taken more than a walk in your shoes–they've been running in them. They look to seize an opportunity for a new type of technology- technology that amplifies learning and drives culture, instead of hindering it.
Voiceflow Inc. is a Toronto-based company that provides a platform for creating and monetizing voice applications for smart speakers such as Alexa and Google Assistant. Founded in 2018, the platform enables users to design, prototype, and launch voice applications without the need for coding, utilizing a visual programming language and a drag-and-drop interface. Voiceflow aims to simplify the development process for content creators and businesses by allowing them to effectively build and distribute voice-driven applications. The company has gained traction among developers and enterprises looking to automate customer support and enhance user engagement through conversational interfaces.
Ethena, Inc. is a software-as-a-service company that specializes in developing anti-harassment training software for organizations. Founded in 2019 and headquartered in Brooklyn, New York, Ethena delivers modern and engaging compliance training through a platform that offers personalized, bite-sized content. The training is designed to be relevant and contextual, addressing contemporary issues and complexities in the workplace. Initial offerings focused on harassment prevention, but the company is expanding to cover additional compliance training areas. Ethena's approach includes monthly training emails, data insights, and materials that encourage discussions on topics such as mentorship, intersectionality, and bystander intervention. Notable clients include innovative companies like Netflix, Zendesk, and Figma, reflecting its appeal to culture-forward organizations looking to foster a safer and more inclusive workplace.
Xilis, Inc. is a biotechnology company based in Chapel Hill, North Carolina, founded in 2019. It specializes in developing advanced organoid technologies aimed at guiding precision therapy for cancer patients and enhancing drug discovery processes. The company's flagship platform, XilisµO, facilitates rapid diagnostics and personalized drug screening while providing scalable, patient-derived models for high-throughput drug discovery. This technology supports physicians and pharmaceutical companies in creating tailored treatments by enabling effective drug screening, ultimately contributing to more precise and cost-efficient cancer therapies.
Semgrep is a static code analysis tool that focuses on improving software security and reliability. The platform empowers developers to write secure code by automatically examining and evaluating code across the software ecosystem. It identifies vulnerabilities, questionable practices, and exemplary coding patterns from both leading technology companies and open-source projects. This functionality allows developers, security teams, and researchers to assess the safety of open-source initiatives and enhance their understanding of secure coding practices. Semgrep aims to streamline the security process in software development, ensuring that it supports rather than hinders rapid development efforts.
Guideline, Inc. is a technology company that specializes in automating retirement plan administration and compliance for businesses. Founded in 2015 and headquartered in San Mateo, California, with an additional office in Portland, Maine, Guideline offers an online platform designed for 401(k) planning. This platform integrates a participant's entire financial ecosystem, providing ongoing recommendations and adjustments to enhance retirement savings potential. The company manages all aspects of plan administration, including setup, participant enrollment and education, recordkeeping, investment management, compliance, and reporting. Notably, Guideline employs a straightforward pricing model that charges a flat fee per participant, distinguishing itself from the more common asset-based fee structure in the retirement planning industry.
Popmenu, Inc. is a Software-as-a-Service company that specializes in providing a marketing platform for full-service restaurants and the hospitality industry. Founded in 2016 and headquartered in Atlanta, Georgia, with an additional office in Aliso Viejo, California, Popmenu's cloud-based application transforms traditional menus into interactive tools aimed at enhancing customer engagement. By utilizing smart algorithms, the platform allows restaurants to track and convert customer feedback, ratings, and other relevant data into a dynamic experience that facilitates direct communication between restaurants and patrons. This innovative approach empowers businesses to take control of their menus and improve customer retention by turning first-time visitors into regular customers.
Nayya is a developer of a benefits experience platform that aims to simplify the process of selecting and utilizing employee benefits. By leveraging machine learning and extensive data analysis, the platform provides personalized decision support during critical moments such as open enrollment, new employee onboarding, and qualifying life events. Nayya's goal is to alleviate the stress associated with choosing benefits, allowing employees to gain greater control and understanding of their health and financial options. The platform targets both consumers and employers, promoting a more transparent and effective benefits experience that enhances overall employee satisfaction and confidence.
Salvo Health is a virtual health clinic that specializes in treating chronic gut conditions. The company enhances access to specialized healthcare for individuals suffering from these conditions through its app-based platform. Salvo Health utilizes a proprietary approach known as Whole Self Science, which considers various health factors beyond just gastrointestinal issues. This comprehensive model allows healthcare providers to identify the root causes of chronic illnesses and develop personalized, ongoing treatment strategies tailored to each patient's needs. By focusing on individualized care, Salvo Health aims to improve the overall well-being of those with chronic gut-related illnesses.
Clear Labs, Inc. is a food analytics company based in Menlo Park, California, founded in 2013. The company specializes in providing a comprehensive analytics platform that analyzes the molecular contents of food and ingredients. Its offerings include Clear Dx™ and Clear Safety™, which utilize next-generation sequencing and data analytics for food safety testing and infectious disease surveillance. Clear Labs serves food manufacturers, suppliers, and retailers by ensuring transparency throughout the supply chain and testing products for various factors such as authenticity, contamination, allergens, and nutritional content. The platform delivers actionable insights that enhance safety and operational efficiency while supporting public health initiatives. Through its integrated genomics system, Clear Labs aims to simplify complex diagnostics across clinical and applied markets, making genomic insights accessible to labs, hospitals, and businesses.
Mon Ami, Inc. is a California-based company founded in 2018 that has developed an application aimed at connecting college students with seniors who experience social isolation due to conditions such as dementia, Alzheimer’s, Parkinson’s disease, autism, and cancer. The platform facilitates meetings between seniors and companions or families, addressing the growing need for social connectivity among older adults. Additionally, Mon Ami offers software solutions tailored for aging and disability service providers, allowing them to enhance their operational efficiency and reduce administrative burdens. These tools are designed to be HIPAA compliant, enabling service providers to streamline workflows, increase their capacity to assist more seniors, and effectively track outcomes related to senior well-being. Through these initiatives, Mon Ami seeks to address challenges in the senior services market and improve the quality of life for older adults.
Overture Life, Inc. is a biotechnology company established in 2017 and headquartered in New York, New York. The company specializes in developing robotic technology and medical devices aimed at automating the in vitro fertilization (IVF) process. Overture Life's innovations include novel embryo testing methodologies and automated cryopreservation services, which help fertility clinics identify viable embryos prior to implantation. By streamlining the IVF process, Overture Life aims to make artificial insemination more accessible, reduce costs, optimize resource use, and improve success rates for practitioners and patients alike.
Octave provides mental health care that’s both accessible to people and sustainable for providers. It partners with clients to develop personalized care plans to best suit the individual's needs. Grounded in science, Octave enables clients to experience profound change that is just as measurable as it is meaningful.
At Opsera, we share a vision for the future of software delivery. Our vision is to empower software and DevOps engineers to deliver software faster, safer and smarter by providing them with a continuous orchestration platform that enables choice of any CI/CD tools and no-code automation across the entire DevOps life cycle. Opsera’s continuous orchestration platform provides self-service toolchain automation, drag-and-drop declarative pipelines, and unified insights. With Opsera, development teams can increase software velocity while using the tools they want, operations teams gain improved efficiency while reducing risk and complexity, and business leaders have unparalleled visibility. Opsera believes that DevOps has transformed from an aspiration to a practical science, and its platform is purpose-built to help organizations accelerate DevOps adoption and reach peak innovation velocity.
n8n GmbH, founded in 2019 and based in Berlin, Germany, specializes in developing an open-source workflow automation tool that allows users to connect various applications and automate business processes. Its platform features a visual, node-based interface that enables users to create custom workflows without requiring extensive coding skills. n8n's solution facilitates the automation of daily tasks, data synchronization, and integration of AI capabilities, making it accessible for businesses to streamline their operations. The tool also offers features for notification management, security access, and data storage, allowing clients to manage and synchronize information across different applications and databases efficiently.
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.
Cleo is a family support system that employers offer working parents, by helping families navigate their journey from fertility, to pregnancy, to parenting of newborns, infants, toddlers, and children to age 5. Employers choose Cleo as a strategic partner to power their culture transformation and see increased employee retention, more diverse and inclusive workplaces, and reduced health claims. Cleo supports parents globally in 50+ countries and works with forward-thinking companies like eBay, LinkedIn, Uber, and Straus Family Creamery and many others. Cleo is headquartered in San Francisco and is backed by Felicis Ventures, Forerunner Ventures, Greylock Partners, and NEA. Learn more at hicleo.com.
KUDO, Inc., also known as Kudo Technologies, specializes in a language as a service (LaaS) platform designed for multilingual online meetings. Founded in 2016 and headquartered in New York, KUDO provides a cloud-based software as a service (SaaS) that facilitates video conferencing and chatting with integrated support for interpreters and multiple audio streams. The platform enables businesses to conduct multilingual live events and offers tools for web conferencing and language-ready rooms. KUDO's solutions allow teams to communicate effectively across global markets, ensuring that participants and interpreters can connect from anywhere using standard computers or smartphones.
Counterpart is a management liability platform based in Los Angeles, California, founded in 2019 by Tanner Hackett. The company utilizes big data and artificial intelligence to offer a variety of insurance products and services aimed at predicting and preventing claims. Its platform is designed to proactively measure and mitigate risks, enhancing workflows for insurance providers while fostering stronger partnerships between brokers and their clients. Through its innovative approach, Counterpart seeks to transform the landscape of management liability insurance.
Elemy is a nationwide provider of childhood behavioral and mental healthcare, specializing in areas such as autism, ADHD, OCD, depression, social anxiety, and bipolar disorder. Launched in April 2020, the company utilizes a technology-driven care model that modernizes traditional healthcare delivery through in-home services. This approach enhances access to care, improves clinical outcomes, and reduces costs. Elemy's platform offers free autism assessments and matches children with therapists to develop individualized treatment plans tailored to their specific needs. The multidisciplinary clinical team implements an integrated treatment model that has demonstrated significant improvements in behavior. Backed by notable venture capital and healthcare investors, Elemy is committed to transforming the landscape of childhood mental health care.
Assembled, Inc. operates a workforce management platform designed to enhance customer support operations for modern organizations. Founded in 2018 and based in San Francisco, California, the platform automates contact forecasting and staffing calculations while generating real-time productivity reports. It enables teams to efficiently forecast support volumes and create appropriate staffing plans, replacing the need for cumbersome spreadsheets and internal tools. Assembled features an intuitive team calendar that accommodates different time zones and specializations, allowing seamless integration with tools like Google Calendar and Slack for individual user interaction. Additionally, it provides visibility into support schedules and key metrics, such as response times, across all organizational levels. By facilitating the management of inbound support queries across multiple channels, including chat, email, phone, and social media, Assembled empowers organizations to optimize their customer support services.
DataGrail, Inc. is a privacy management platform provider that helps companies comply with various privacy laws and regulations. Founded in 2018 and based in San Francisco, California, the company's platform allows seamless integration with sales, marketing, and support systems, as well as third-party applications. DataGrail enables organizations to manage personal data effectively by offering complete control over communication preferences and streamlining data export and deletion requests. This functionality reduces the risk of human error and manual processing, making it easier for legal, security, and executive teams to uphold privacy standards. Trusted by notable brands such as Salesforce and MyFitnessPal, DataGrail has established itself as a key player in the privacy management landscape.
Feel Therapeutics is a digital precision medicine company focused on improving mental health through objective data and passive monitoring. It develops physiological and digital biomarkers alongside therapeutics that aid in the diagnosis, management, and care of mental health conditions. The company's platform includes proprietary medical-grade wearables, such as a wristband equipped with five embedded sensors, which collect biometric data. This data is analyzed using advanced computational methods to create digital biomarkers. By integrating these technologies, Feel Therapeutics aims to provide users with evidence-based insights that enhance their mental well-being and foster the development of lasting positive emotional habits.
Stream is an enterprise-grade chat and activity feed provider that serves more than a billion end-users. Stream’s feature-rich products include robust client-side SDKs for iOS, Android, React, React Native, Flutter, and support for the most commonly used server-side languages; scalable and secure APIs; and a beautiful UI kit. It is the fastest, most scalable solution on the market today, enabling application product teams to increase user engagement and retention and decrease time to market. It was founded in 2014 and is headquartered in Boulder, Colorado with an office in Amsterdam.
Supplant is a biotechnology platform working in the food sector. It develops natural food ingredients from agricultural resources to allow food manufacturers to decrease sugar, increase fiber, and boost the gut health-promoting qualities of its products.
January AI, founded in 2017 by Noosheen Hashemi, is a precision health start-up based in Menlo Park, California. The company focuses on empowering individuals to take control of their health by utilizing multi-omic science and artificial intelligence. January AI develops a platform that offers personalized biological insights, enabling users to understand their health through a suite of software and consumer products. One of its key innovations is a virtual continuous glucose monitor that provides real-time glucose insights and predictions, utilizing data from heart rate and glucose levels. This approach allows users to align their health habits with their unique biological needs, facilitating informed decisions regarding diet, exercise, and overall well-being. By prioritizing an integrated health strategy, January AI aims to transform the consumer health landscape, focusing on proactive management rather than reactive treatment.
Modern Health is a mental well-being platform designed for companies that aims to enhance employee wellness through a comprehensive approach. The platform provides a range of services, including one-on-one therapy, group sessions, and self-guided digital resources that address various aspects of well-being, such as emotional, professional, social, financial, and physical health. By integrating these offerings into a single app, Modern Health makes mental health support more accessible and destigmatizes the conversation around mental wellness. The platform features a WHO well-being assessment, self-service wellness kits, and a network of certified coaches and licensed therapists who communicate in 35 languages, thereby promoting a holistic understanding of health that values mental well-being equally with physical health.
Commsor is a developer of a community platform aimed at enhancing the growth and engagement of community-led organizations and teams. The platform offers software, educational resources, and tools designed to help manage community businesses effectively. By facilitating the creation of trusted partnerships with distinct audience segments, Commsor enables community leaders to streamline customer acquisition, improve support and retention, and gain valuable product insights. This comprehensive approach allows organizations to leverage community dynamics in ways that traditional marketing channels cannot, ultimately driving better engagement and revenue generation for their communities.
Literati, Inc. is a book subscription service based in Del Valle, Texas, that caters to children ages 0-9 in the United States. Founded in 2016, the company offers various children's book clubs, including Club Neo, Club Sprout, Club Nova, and Club Sage, each designed to align with developmental milestones. In addition to delivering curated book selections, Literati provides personalized bookplates and features artwork by renowned illustrators. The service also includes a gifting option for books and a platform that allows readers to engage in discussions about books and authors. Through this platform, parents can receive customized book packages, while users gain access to exclusive content, author interviews, and celebrity conversations, fostering a vibrant reading community.
Mosaic.tech is a strategic finance platform that leverages big data and machine learning to offer predictive reporting capabilities. Founded in 2019 and headquartered in San Diego, California, the company provides startups with tools and insights typically available to large enterprises. Its software platform features one-click integrations, real-time analytics, dashboards, and data visualization tools that enable users to connect with data swiftly, automate financial forecasts, and report seamlessly. By delivering clear insights and straightforward recommendations, Mosaic enhances visibility into critical business dynamics, empowering clients to make informed decisions and effectively execute their plans.
Nayya is a developer of a benefits experience platform that aims to simplify the process of selecting and utilizing employee benefits. By leveraging machine learning and extensive data analysis, the platform provides personalized decision support during critical moments such as open enrollment, new employee onboarding, and qualifying life events. Nayya's goal is to alleviate the stress associated with choosing benefits, allowing employees to gain greater control and understanding of their health and financial options. The platform targets both consumers and employers, promoting a more transparent and effective benefits experience that enhances overall employee satisfaction and confidence.
Voi Technology is a micro-mobility startup that offers electric scooters for last-mile transportation in urban areas. The company aims to create a network of electrically powered scooters to facilitate commuting while promoting environmentally friendly travel options. By providing accessible rental services through day passes or monthly subscriptions, Voi not only helps individuals reduce their carbon footprint but also supports cities in developing more sustainable transportation solutions.
Covalent Networks, Inc. is a workforce software company that develops a web and mobile-based platform designed to enhance on-the-job training (OJT) workflows and manage workforce operations. Founded in 2017 and based in Boston, Massachusetts, Covalent offers solutions such as the Qualification Lifecycle Suite, which tracks stakeholder progress using real-time qualification data, and the Analytics Suite, which analyzes operations and staffing. The company's products aim to improve training and operational outcomes, particularly for manufacturers. Covalent collaborates with a variety of Fortune 500 companies in the automotive, aerospace, and chemical sectors, serving thousands of workers worldwide by effectively capturing and utilizing workforce capability data.
Counterpart is a management liability platform based in Los Angeles, California, founded in 2019 by Tanner Hackett. The company utilizes big data and artificial intelligence to offer a variety of insurance products and services aimed at predicting and preventing claims. Its platform is designed to proactively measure and mitigate risks, enhancing workflows for insurance providers while fostering stronger partnerships between brokers and their clients. Through its innovative approach, Counterpart seeks to transform the landscape of management liability insurance.
At Gali Health, we are on a mission to make sure nobody ever feels isolated, lost or powerless in the face of existing or potential disease. We are working to advance consumer-powered healthcare by crowdsourcing personal health data and medically-validated insights, applying AI to process them and providing highly personalized informational support on the medical, lifestyle and psychological aspects of living with chronic disease. Our mobile personal health assistant named Gali relies on collective intelligence to help people with chronic conditions proactively manage their health.
Turvo Inc. operates a real-time collaborative logistics platform that connects shippers, brokers, and carriers to enhance supply chain management. The company provides a Transportation Management System (TMS) that facilitates seamless communication and collaboration among various stakeholders, including freight brokers, 3PLs, and logistics service providers. Turvo's solutions allow users to track assets, drivers, and freight in real time, manage tasks, create and track digital invoices, and receive updates on shipments. Additionally, the platform offers features such as order consolidation, carrier matching based on availability and performance, and data synchronization with various business systems. Founded in 2014 and headquartered in Sunnyvale, California, with an office in India, Turvo serves a diverse clientele, including Fortune 500 companies and small to mid-sized freight brokers, aiming to streamline operations and improve customer experiences within the logistics industry.
Modern Health is a mental well-being platform designed for companies that aims to enhance employee wellness through a comprehensive approach. The platform provides a range of services, including one-on-one therapy, group sessions, and self-guided digital resources that address various aspects of well-being, such as emotional, professional, social, financial, and physical health. By integrating these offerings into a single app, Modern Health makes mental health support more accessible and destigmatizes the conversation around mental wellness. The platform features a WHO well-being assessment, self-service wellness kits, and a network of certified coaches and licensed therapists who communicate in 35 languages, thereby promoting a holistic understanding of health that values mental well-being equally with physical health.
Sunshine creates advanced technology to make mundane tasks effortless, free up time, and make it easier to be thoughtful. It was founded by Marissa Mayer and Enrique Muñoz Torres, Sunshine (formerly Lumi Labs) debuted in November 2020 with the launch of its first app, Sunshine Contacts. The company is based in Palo Alto, California.
CodeSignal, Inc. operates a cloud-based platform designed to facilitate the discovery and development of technical talent through innovative coding and recruiting solutions. Founded in 2014 and based in San Francisco, the company employs game mechanics to offer online programming assessments that serve both instructional and recruitment purposes. Its platform enables employers to create customized tests aligned with their interview processes, assessing a range of skills beyond traditional data structures and algorithms. CodeSignal aims to enhance the hiring process by providing smarter assessment questions and a streamlined experience, ultimately helping organizations tap into diverse talent pools while improving their speed-to-hire. Trusted by prominent companies, CodeSignal has powered millions of skills evaluations, supporting both technical hiring and individual learning and development initiatives.
Ultimate develops a virtual agent platform that automates customer support across various channels. The company's technology leverages deep learning artificial intelligence to enhance interactions by learning from historical chat data and providing real-time responses to suggestions. This innovative approach enables clients to scale their customer service operations effectively, improving overall customer experiences through automation.
BioAge Labs, Inc. is a biotechnology company focused on developing therapies to address aging and age-related diseases. The company utilizes a systems biology and artificial intelligence platform to identify key drug targets that influence aging and analyze extensive datasets to uncover the molecular drivers of age-related conditions. BioAge Labs is advancing several drug candidates, including BGE-117, a hypoxia-inducible factor prolyl hydroxylase inhibitor designed to activate genes involved in critical biological processes such as tissue regeneration and vascular remodeling. Additionally, BGE-175, an orally administered inhibitor of the prostaglandin D2 DP1 signaling pathway, aims to mitigate risks associated with immune aging and respiratory infections. Founded in 2015 and based in Richmond, California, BioAge Labs is committed to discovering and developing innovative treatments that harness the biology of human aging.
Popmenu, Inc. is a Software-as-a-Service company that specializes in providing a marketing platform for full-service restaurants and the hospitality industry. Founded in 2016 and headquartered in Atlanta, Georgia, with an additional office in Aliso Viejo, California, Popmenu's cloud-based application transforms traditional menus into interactive tools aimed at enhancing customer engagement. By utilizing smart algorithms, the platform allows restaurants to track and convert customer feedback, ratings, and other relevant data into a dynamic experience that facilitates direct communication between restaurants and patrons. This innovative approach empowers businesses to take control of their menus and improve customer retention by turning first-time visitors into regular customers.
Yotascale is a developer of cloud cost management software aimed at helping enterprises optimize their spending on cloud workloads and applications. The platform provides accurate cost allocation and actionable recommendations for cost optimization, potentially leading to significant savings. Yotascale's software offers features such as unified cost management, collaborative cost optimization, and predictive capacity planning, which enhance the understanding of cloud spending. By facilitating cross-functional collaboration among cloud information technology teams, Yotascale improves observability, predictability, and efficiency in cloud operations.
Dialpad, Inc. is a cloud-based communications platform that specializes in enterprise communication solutions. The company offers a range of services, including voice, video, group messaging, SMS, MMS, conferencing, and document sharing, all designed to facilitate secure collaboration for remote teams. Dialpad’s product offerings include Dialpad, Dialpad Sell, UberConference, and Dialpad Contact Center, all powered by advanced VoiceAI technology. These tools provide features such as real-time transcription, automated note-taking, live sentiment analysis, and voice analytics, which enhance communication and decision-making within organizations. Established in 2002 and based in San Francisco, Dialpad serves a diverse clientele, including notable companies like Motorola Solutions and Warby Parker. The company was formerly known as Switch Communications, Inc. before rebranding in 2016, and it maintains strategic alliances, including one with SoftBank Corp.
Alloy is a multifaceted company that operates primarily in two sectors: digital media and identity verification. As a leading media company, Alloy focuses on engaging the 12-34 demographic through a robust digital media and video network, producing original content across various platforms. In addition to its media operations, Alloy has developed an identity verification platform designed to streamline fraud detection and compliance for banks and financial institutions. This platform provides a centralized API and dashboard that integrates multiple data sources, enabling clients to efficiently manage identity verification processes throughout the customer lifecycle. Alloy's solutions help financial institutions and FinTech companies enhance their risk assessment and compliance efforts, simplifying the complexities of AML, fraud, and KYC regulations.
Recursion Pharmaceuticals is a clinical-stage biotechnology company based in Salt Lake City, Utah, focused on transforming drug discovery through the integration of technology, particularly artificial intelligence, automation, and bioinformatics. Founded in 2013, the company utilizes a sophisticated drug discovery platform that includes various software solutions and robotic automation to enhance chemical compound selection, streamline experimental workflows, and evaluate drug efficacy. Key components of this platform involve tools for designing chemical compounds, planning complex experiments, and analyzing data to understand drug interactions and biological responses. By creating one of the largest proprietary biological and chemical datasets, Recursion aims to uncover new biological insights and expedite the development of innovative treatments, ultimately improving patient outcomes.
PicnicHealth is focused on simplifying access to medical records while leveraging data to advance medical research. The company provides patients with a secure online dashboard that consolidates their medical records from various healthcare providers across the United States. This platform not only facilitates easy access to personal health information but also allows patients the option to contribute their anonymized data to scientific research. This real-world data enhances the understanding of disease experiences and treatment methods beyond traditional clinical trials, aiming to improve patient outcomes through better treatment options. PicnicHealth has assisted tens of thousands of patients and established partnerships with major biopharma companies, receiving significant investment from notable venture capital firms.
InCountry is a data residency-as-a-service platform that enables global data compliance for international business. The platform securely stores, processes, and regulates profile data in its country of origin, helping multinationals scale by providing easy integration in under ten minutes. The company was founded in 2019 and is headquartered in San Francisco with operations in 65 countries. InCountry is s backed by Accenture, Caffeinated Capital, Arbor Ventures, Global Founders Capital, Felicis Ventures, Mubadala, and Charles River Ventures.
Guideline, Inc. is a technology company that specializes in automating retirement plan administration and compliance for businesses. Founded in 2015 and headquartered in San Mateo, California, with an additional office in Portland, Maine, Guideline offers an online platform designed for 401(k) planning. This platform integrates a participant's entire financial ecosystem, providing ongoing recommendations and adjustments to enhance retirement savings potential. The company manages all aspects of plan administration, including setup, participant enrollment and education, recordkeeping, investment management, compliance, and reporting. Notably, Guideline employs a straightforward pricing model that charges a flat fee per participant, distinguishing itself from the more common asset-based fee structure in the retirement planning industry.