Felicis

Felicis Ventures, established in 2006 and based in Menlo Park, California, is a venture capital firm that invests in early-stage, innovative companies. The firm focuses on backing founders who are building transformative businesses across various sectors, including AI, health, and security. Felicis provides more than just capital, offering active mentoring and advisory services to support its portfolio companies. Since inception, Felicis has invested in over 120 technology companies, with 50 having been acquired or gone public.

Nicole Bae

Partner, Operations

Daniel Bartus

Partner

Kristin Beach

CFO, COO and Partner

Maddie Chavez

Partner, Operations

Tobi Coker

Senior Associate

Viviana Faga

General Partner

Gabriella Garcia

Deal Partner

Ryan Isono

Vice President

Dasha Maggio

Co-COO

Astasia Myers

General Partner

Niki Pezeshki

General Partner

Larissa Rainey

Operating Partner

Javier Soltero

Senior Venture Partner

Jake Storm

Vice President

Victoria Treyger

General Partner and Managing Director

Mischa Vaughn

Partner, Head of Content

Past deals in Business Intelligence

n8n

Series B in 2025
n8n GmbH, founded in 2019 and based in Berlin, Germany, specializes in developing an open-source workflow automation tool that allows users to connect various applications and automate business processes. Its platform features a visual, node-based interface that enables users to create custom workflows without requiring extensive coding skills. n8n's solution facilitates the automation of daily tasks, data synchronization, and integration of AI capabilities, making it accessible for businesses to streamline their operations. The tool also offers features for notification management, security access, and data storage, allowing clients to manage and synchronize information across different applications and databases efficiently.

Warmly

Series A in 2025
Warmly, Inc. is a software company that provides an autonomous revenue orchestration platform tailored for small and midsize business (SMB) revenue teams. Established in 2019 and based in Redwood City, California, Warmly's platform utilizes metadata from sales enablement tools, B2B intent data, and enrichment tools to identify and connect with website visitors primed for conversion. By aggregating and integrating insights from various sources, the platform enables users to efficiently track leads, prevent customer churn, cross-sell into new departments, and facilitate warm introductions. This comprehensive approach helps sales teams engage in meaningful conversations with qualified prospects, ultimately enhancing their lead generation and sales effectiveness.

Nilus

Venture Round in 2025
Nilus is a platform that automates payment operations, providing solutions for reconciliation, reporting, and payment workflows. By integrating data from various payment providers, banks, and enterprise resource planning systems, Nilus offers a singular source of financial truth for organizations, enhancing transparency and control over financial activities. The platform enables finance teams to streamline their operations through automated workflows, pre-built data connectors, and advanced reconciliation algorithms, reducing reliance on technical teams and manual processes. With features that include custom payment flows, wallet launching, and transaction attribution, Nilus empowers clients to automate their financial operations effectively.

Wherobots

Series A in 2024
Wherobots is a company focused on harnessing spatial intelligence across various domains, including earth, society, and business. It operates a cloud-native data analytics platform designed to assist businesses in processing data within a geospatial context. The platform enables users to collect, analyze, visualize, integrate, store, and manage geospatial data effectively. By leveraging advanced data and AI technologies, Wherobots simplifies the utilization of spatial intelligence, allowing organizations to derive meaningful insights from their enterprise data and make informed, data-driven decisions.

Brevian

Seed Round in 2024
BREVIAN's no-code platform enables business users to create secure AI agents, integrate with data and applications, answer queries, and automate tasks without requiring a developer.

Metaplane

Series A in 2024
Metaplane provides data observability solutions that help organizations build trust in their data. Its platform is utilized by data teams from various notable companies, including Bose and Sotheby's, to streamline engineering processes and proactively address data issues before they escalate. By automatically monitoring modern data infrastructures—from data warehouses to business intelligence dashboards—the platform identifies normal operational behaviors and alerts users when anomalies occur. This capability allows teams to understand data disruptions and implement corrective measures efficiently. Founded by alumni from MIT and HubSpot, Metaplane is supported by prominent investors, including Y Combinator and various tech industry founders. The company's focus is on enabling businesses to act on data insights rather than sifting through information, ultimately reducing customer churn and enhancing upsell opportunities.

n8n

Series A in 2024
n8n GmbH, founded in 2019 and based in Berlin, Germany, specializes in developing an open-source workflow automation tool that allows users to connect various applications and automate business processes. Its platform features a visual, node-based interface that enables users to create custom workflows without requiring extensive coding skills. n8n's solution facilitates the automation of daily tasks, data synchronization, and integration of AI capabilities, making it accessible for businesses to streamline their operations. The tool also offers features for notification management, security access, and data storage, allowing clients to manage and synchronize information across different applications and databases efficiently.

Puzzle Financial

Series A in 2023
Puzzle Financial is a stealth mode SaaS startup focused on developing core accounting software designed to improve financial decision-making for startups. The platform aims to create a scalable foundation that supports fundraising, tax management, and real-time insights into overall business health. By transforming traditional accounting practices into a system of financial intelligence, Puzzle Financial enables startups to enhance their financial performance and gain greater trust and confidence in their financial operations.

Warmly

Series A in 2023
Warmly, Inc. is a software company that provides an autonomous revenue orchestration platform tailored for small and midsize business (SMB) revenue teams. Established in 2019 and based in Redwood City, California, Warmly's platform utilizes metadata from sales enablement tools, B2B intent data, and enrichment tools to identify and connect with website visitors primed for conversion. By aggregating and integrating insights from various sources, the platform enables users to efficiently track leads, prevent customer churn, cross-sell into new departments, and facilitate warm introductions. This comprehensive approach helps sales teams engage in meaningful conversations with qualified prospects, ultimately enhancing their lead generation and sales effectiveness.

MotherDuck

Series B in 2023
MotherDuck specializes in data infrastructure and analytics, providing a serverless platform designed to handle both small and large datasets. By integrating the performance of DuckDB with cloud capabilities, the company offers a user-friendly solution that facilitates collaborative data analysis. Its platform employs an embedded database to support hybrid execution, allowing users to analyze data locally and remotely. This enables businesses to effectively prototype and optimize their data strategies, enhancing their ability to derive insights and maximize profits in a streamlined environment.

GreenPlaces

Series A in 2023
GreenPlaces is a sustainability software company founded in 2021 and based in Raleigh, North Carolina. It operates as a comprehensive platform that helps businesses measure and manage their carbon emissions while providing tools to reduce their environmental impact. The software offers features for tracking and benchmarking carbon footprints, along with access to strategies for emissions reduction and high-quality carbon credits for offsetting. GreenPlaces also facilitates clear communication of sustainability progress to both employees and customers. By providing accurate reporting and tailored carbon reduction plans, GreenPlaces enables companies to effectively achieve their climate goals and enhance their overall sustainability efforts.

MadKudu

Series A in 2022
MadKudu Inc. is a software company based in Mountain View, California, founded in 2014. It specializes in predictive lead scoring solutions tailored for high-volume B2B SaaS companies. MadKudu's platform analyzes customer behavior and integrates it with public data, enabling users to generate insightful reports and share them with their teams. By operationalizing data science, the platform helps clients make informed decisions and drive significant revenue growth. Additionally, MadKudu's tools facilitate the conversion of free users into paying customers and include features such as a monthly recurring revenue simulator.

GreenPlaces

Angel Round in 2022
GreenPlaces is a sustainability software company founded in 2021 and based in Raleigh, North Carolina. It operates as a comprehensive platform that helps businesses measure and manage their carbon emissions while providing tools to reduce their environmental impact. The software offers features for tracking and benchmarking carbon footprints, along with access to strategies for emissions reduction and high-quality carbon credits for offsetting. GreenPlaces also facilitates clear communication of sustainability progress to both employees and customers. By providing accurate reporting and tailored carbon reduction plans, GreenPlaces enables companies to effectively achieve their climate goals and enhance their overall sustainability efforts.

Explo

Series A in 2022
Explo is a data exploration and analysis platform founded in 2019 and headquartered in San Francisco, California. The platform enables users to connect directly to various database and data warehouse sources, allowing them to explore, analyze, and visualize data easily through a user-friendly point-and-click interface. By integrating with any data source, Explo facilitates data manipulation and visualization without requiring SQL knowledge, empowering clients to make informed, data-driven decisions to enhance their business growth and scalability.

PreQL

Seed Round in 2022
PreQL, founded in 2022 and headquartered in Brooklyn, New York, specializes in developing an open-source interactive visualization tool that enhances data management for businesses. This tool integrates seamlessly with the modern data stack, enabling business users to effectively manage and visualize business metrics. By utilizing an intuitive interface with dropdown menus, PreQL allows users to organize and display data in populated tables without the need for complex queries. The platform caches data and facilitates query-less requests to the backend, providing developers with a user-friendly means to visualize databases and generate SQL queries efficiently.

Criya

Seed Round in 2022
Criya AI is a venture-backed startup that offers an intelligent content system designed to enhance business operations for women entrepreneurs. The platform enables users to seamlessly integrate various data sources to conduct prospect research and generate hyper-personalized marketing materials, including pitch decks, landing pages, and email campaigns with a single click. Additionally, Criya provides an all-in-one studio and business platform tailored for creative businesses, featuring a pre-built storefront along with automated tools for booking, payment invoicing, digital contracts, and project management. By streamlining these processes, Criya empowers women to effectively establish and grow their businesses online.

Kandji

Series C in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Ontic

Series B in 2021
Ontic Technologies, Inc., established in 2017 and based in Austin, Texas, specializes in developing a software platform for physical security and threat detection. Its core product, the Ontic Protective Intelligence Platform, aggregates and unifies real-time and historical data related to physical security threats, facilitating early threat detection and informed decision-making. The platform serves corporate and government security professionals, supporting key functions such as intelligence, investigations, and executive protection. By consolidating critical data, business processes, and collaborators in one place, Ontic enables proactive threat management, risk mitigation, and enhanced business security.

Torch

Funding Round in 2021
Torch Dental offers an all-in-one technology platform that addresses the supply ordering and inventory management needs of dental practices. By digitizing and optimizing traditional manual processes, Torch Dental simplifies the ordering experience for dental professionals. This allows dentists to dedicate more time to patient care rather than administrative tasks. The company's focus is on enhancing operational efficiency within dental practices, ultimately benefiting both practitioners and their patients.

n8n

Series A in 2021
n8n GmbH, founded in 2019 and based in Berlin, Germany, specializes in developing an open-source workflow automation tool that allows users to connect various applications and automate business processes. Its platform features a visual, node-based interface that enables users to create custom workflows without requiring extensive coding skills. n8n's solution facilitates the automation of daily tasks, data synchronization, and integration of AI capabilities, making it accessible for businesses to streamline their operations. The tool also offers features for notification management, security access, and data storage, allowing clients to manage and synchronize information across different applications and databases efficiently.

Kandji

Series B in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Mosaic

Series A in 2021
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and intuitive data visualization, enabling users to automate financial forecasts, report instantly, and collaborate effectively. This empowers clients to make informed decisions, time their strategies accurately, and drive business growth.

Covalent Networks

Seed Round in 2021
Covalent Networks, Inc. is a workforce software company that develops a web and mobile-based platform designed to enhance on-the-job training (OJT) workflows and manage workforce operations. Founded in 2017 and based in Boston, Massachusetts, Covalent offers solutions such as the Qualification Lifecycle Suite, which tracks stakeholder progress using real-time qualification data, and the Analytics Suite, which analyzes operations and staffing. The company's products aim to improve training and operational outcomes, particularly for manufacturers. Covalent collaborates with a variety of Fortune 500 companies in the automotive, aerospace, and chemical sectors, serving thousands of workers worldwide by effectively capturing and utilizing workforce capability data.

Ontic

Series A in 2020
Ontic Technologies, Inc., established in 2017 and based in Austin, Texas, specializes in developing a software platform for physical security and threat detection. Its core product, the Ontic Protective Intelligence Platform, aggregates and unifies real-time and historical data related to physical security threats, facilitating early threat detection and informed decision-making. The platform serves corporate and government security professionals, supporting key functions such as intelligence, investigations, and executive protection. By consolidating critical data, business processes, and collaborators in one place, Ontic enables proactive threat management, risk mitigation, and enhanced business security.

KYKLO

Seed Round in 2020
KYKLO Inc, established in 2015, is a technology company that specializes in cloud-based sales operation management software for the electrical, mechanical, and automation markets. Headquartered in New York, with an additional office in Bangkok, Thailand, KYKLO offers a digital platform that enables electrical and automation product distributors to engage with customers and conduct business more efficiently. The platform provides a suite of services, including product content management, search engine optimization, suggested add-on products, and a customer assistance application. KYKLO's software is designed to help distributors create their own white-labeled e-commerce webstores, providing access to millions of product SKUs and facilitating the digitization of the wholesale distribution market.

Crunchbase

Series C in 2019
Crunchbase is a comprehensive platform that assists over 80 million investors, analysts, and dealmakers in identifying and acting on private market opportunities through detailed analysis of company activities. It enables users to discover significant companies via its homepage, Crunchbase Scout, and search functionalities. The platform offers proprietary predictions and insights on organizational profiles, facilitating informed decision-making. Additionally, Crunchbase enhances team efficiency with various features such as data exports, administrative tools, and integrations. By providing unique private company intelligence, Crunchbase bridges the gap between data access and actionable business decisions, ultimately supporting users in navigating the complexities of the investment landscape.

Distru

Seed Round in 2019
Distru, Inc. is a technology company based in Oakland, California, that specializes in developing an inventory management application tailored for the cannabis industry. Founded in 2016, the platform provides a comprehensive solution for manufacturers, distributors, brands, vertical retailers, and cultivators, facilitating effective management of the entire cannabis supply chain. Its features include multi-warehousing, integration with accounting software, product assembly, online menus, and real-time dashboards. Additionally, Distru offers crucial integrations with government tracking systems, ensuring compliance and seamless operation within the industry. The application enhances inventory, order, and customer relationship management, as well as logistics and fulfillment processes, allowing cannabis businesses to improve efficiency and streamline their operations.

Factual

Venture Round in 2018
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Gamalon

Series A in 2018
Gamalon, Inc. specializes in statistical machine learning solutions, focusing on Bayesian probabilistic programming languages. Founded in 2013 and based in Boston, Massachusetts, the company has developed an AI-driven machine intelligence technology that automates the writing and rewriting of its own Bayesian programs. This innovation allows businesses to convert unstructured text into structured data efficiently, enabling e-commerce and manufacturing sectors to train their systems with minimal data while achieving accuracy comparable to extensively trained neural networks. Additionally, Gamalon offers a conversational machine intelligence platform that interprets and summarizes customer messages, facilitating data-driven decision-making and enhancing customer experience.

TalkIQ

Series A in 2017
TalkIQ is a company that specializes in voice-to-text transcription and analytics, providing insights derived from customer conversations across various industries. Since its inception in 2014, TalkIQ has utilized advanced deep-learning algorithms and proprietary speech recognition technology to enhance business operations. Its platform features a user-friendly dashboard that synthesizes conversations, offering real-time recommendations and predictive analytics. This enables businesses to identify key moments during customer interactions, such as recognizing purchase intent and managing objections, ultimately optimizing sales processes and improving customer service. TalkIQ's solutions aim to enhance productivity by facilitating quick access to actionable data and insights. The company is supported by notable Silicon Valley venture capital firms and advised by experts with extensive experience in speech and language recognition.

Crunchbase

Series B in 2017
Crunchbase is a comprehensive platform that assists over 80 million investors, analysts, and dealmakers in identifying and acting on private market opportunities through detailed analysis of company activities. It enables users to discover significant companies via its homepage, Crunchbase Scout, and search functionalities. The platform offers proprietary predictions and insights on organizational profiles, facilitating informed decision-making. Additionally, Crunchbase enhances team efficiency with various features such as data exports, administrative tools, and integrations. By providing unique private company intelligence, Crunchbase bridges the gap between data access and actionable business decisions, ultimately supporting users in navigating the complexities of the investment landscape.

Fluxx

Series B in 2017
Fluxx Labs, Inc. specializes in developing cloud-based software tailored for foundations and non-profit organizations, focusing on grant management and fundraising. The company's platform offers tools for customer relationship management, workflow automation, collaboration, and data visualization, accessible via desktop and mobile devices. Key products include Grantmaker, designed to streamline the grant lifecycle with user-friendly interfaces like cards, forms, and dashboards; Grantseeker, which aids nonprofits in enhancing their grant-seeking efforts; and Impact Intelligence, which helps both grantmakers and nonprofits measure the impact of their initiatives. Founded in 2005 and based in San Francisco, California, Fluxx aims to create a transparent and connected ecosystem for funders and impact investors, facilitating improved collaboration and decision-making through automated workflows and personalized dashboards.

Gamalon

Seed Round in 2017
Gamalon, Inc. specializes in statistical machine learning solutions, focusing on Bayesian probabilistic programming languages. Founded in 2013 and based in Boston, Massachusetts, the company has developed an AI-driven machine intelligence technology that automates the writing and rewriting of its own Bayesian programs. This innovation allows businesses to convert unstructured text into structured data efficiently, enabling e-commerce and manufacturing sectors to train their systems with minimal data while achieving accuracy comparable to extensively trained neural networks. Additionally, Gamalon offers a conversational machine intelligence platform that interprets and summarizes customer messages, facilitating data-driven decision-making and enhancing customer experience.

TalkIQ

Seed Round in 2016
TalkIQ is a company that specializes in voice-to-text transcription and analytics, providing insights derived from customer conversations across various industries. Since its inception in 2014, TalkIQ has utilized advanced deep-learning algorithms and proprietary speech recognition technology to enhance business operations. Its platform features a user-friendly dashboard that synthesizes conversations, offering real-time recommendations and predictive analytics. This enables businesses to identify key moments during customer interactions, such as recognizing purchase intent and managing objections, ultimately optimizing sales processes and improving customer service. TalkIQ's solutions aim to enhance productivity by facilitating quick access to actionable data and insights. The company is supported by notable Silicon Valley venture capital firms and advised by experts with extensive experience in speech and language recognition.

Gamalon

Venture Round in 2016
Gamalon, Inc. specializes in statistical machine learning solutions, focusing on Bayesian probabilistic programming languages. Founded in 2013 and based in Boston, Massachusetts, the company has developed an AI-driven machine intelligence technology that automates the writing and rewriting of its own Bayesian programs. This innovation allows businesses to convert unstructured text into structured data efficiently, enabling e-commerce and manufacturing sectors to train their systems with minimal data while achieving accuracy comparable to extensively trained neural networks. Additionally, Gamalon offers a conversational machine intelligence platform that interprets and summarizes customer messages, facilitating data-driven decision-making and enhancing customer experience.

Zodiac

Seed Round in 2016
Zodiac Inc. specializes in predictive analytics solutions that forecast individualized customer lifetime value by leveraging real-time sales data. Founded in 2015 and headquartered in Philadelphia, Pennsylvania, the company aims to transform businesses into customer-centric organizations by providing insights into customer behavior. Zodiac’s cloud-based platform employs advanced data models and customer analytics to predict future behaviors, enabling marketers to make informed decisions about campaign optimization and sales forecasting. By focusing on individual customer metrics, Zodiac helps organizations acquire and retain high-value customers while minimizing ineffective spending. The company operates as a subsidiary of NIKE, Inc.

Ascend.io

Seed Round in 2015
Ascend.io, based in Palo Alto, California, offers an advanced platform designed to streamline big data analytics and engineering workflows. The platform integrates essential capabilities such as data ingestion, transformation, delivery, orchestration, and observability into a unified solution, enabling data teams to operate significantly faster. By leveraging declarative configurations and automation, Ascend.io manages cloud infrastructure, optimizes data pipelines, and reduces maintenance throughout the data lifecycle. This innovative approach supports business managers in initiating projects and making informed decisions by simplifying connections to various applications. Recognized as a 2021 Gartner Cool Vendor, Ascend.io is supported by prominent venture capital firms and notable advisors in the tech industry.

Crunchbase

Series A in 2015
Crunchbase is a comprehensive platform that assists over 80 million investors, analysts, and dealmakers in identifying and acting on private market opportunities through detailed analysis of company activities. It enables users to discover significant companies via its homepage, Crunchbase Scout, and search functionalities. The platform offers proprietary predictions and insights on organizational profiles, facilitating informed decision-making. Additionally, Crunchbase enhances team efficiency with various features such as data exports, administrative tools, and integrations. By providing unique private company intelligence, Crunchbase bridges the gap between data access and actionable business decisions, ultimately supporting users in navigating the complexities of the investment landscape.

Fluxx

Series A in 2015
Fluxx Labs, Inc. specializes in developing cloud-based software tailored for foundations and non-profit organizations, focusing on grant management and fundraising. The company's platform offers tools for customer relationship management, workflow automation, collaboration, and data visualization, accessible via desktop and mobile devices. Key products include Grantmaker, designed to streamline the grant lifecycle with user-friendly interfaces like cards, forms, and dashboards; Grantseeker, which aids nonprofits in enhancing their grant-seeking efforts; and Impact Intelligence, which helps both grantmakers and nonprofits measure the impact of their initiatives. Founded in 2005 and based in San Francisco, California, Fluxx aims to create a transparent and connected ecosystem for funders and impact investors, facilitating improved collaboration and decision-making through automated workflows and personalized dashboards.

Zenreach

Series A in 2015
Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

LeanData

Series A in 2014
LeanData, Inc., founded in 2012 and based in San Jose, California, specializes in SaaS-based data management solutions tailored for business-to-business enterprises. The company is recognized for its leadership in Revenue Operations, providing essential tools for Lead-to-Account Matching, Routing, and Marketing Attribution. LeanData's platform enhances the integration of sales and marketing efforts by ensuring a consistent data flow throughout the revenue process. This approach enables businesses to streamline their go-to-market strategies, facilitating faster revenue generation and improving the overall buyer experience. By offering a comprehensive suite of applications, LeanData allows revenue teams to efficiently plan, execute, and analyze their operations from a centralized platform that is adaptable and transparent.

Kissmetrics

Series B in 2013
Kissmetrics is a company specializing in customer engagement automation, founded in 2008. It provides a platform that offers behavioral analytics, segmentation, and email campaign automation, all integrated into one system. The platform helps businesses identify, understand, and improve key metrics that drive their online operations. By connecting experiment results to existing business metrics and providing insights through a familiar dashboard, Kissmetrics assists companies in measuring, growing, and monetizing their customer base across multiple digital devices. The company is run by a team of designers, developers, and entrepreneurs dedicated to supporting online businesses.

Optimizely

Seed Round in 2012
Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.

Factual

Series A in 2010
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Erply

Seed Round in 2010
Erply is a developer of software solutions focused on point of sale and inventory management for retail businesses. Founded in 2009 and based in London, the company provides a SaaS platform that integrates with various accounting systems and e-commerce platforms, allowing clients to manage inventory and sales across physical stores, online shops, and warehouses. The software features real-time dashboards that deliver relevant data, enabling businesses to track inventory and customer relationships effectively. Erply's solutions cater to a diverse range of sectors, including retail stores, automotive service, salons, spas, cafes, and delis, helping them streamline operations and enhance customer service.

Kissmetrics

Series A in 2009
Kissmetrics is a company specializing in customer engagement automation, founded in 2008. It provides a platform that offers behavioral analytics, segmentation, and email campaign automation, all integrated into one system. The platform helps businesses identify, understand, and improve key metrics that drive their online operations. By connecting experiment results to existing business metrics and providing insights through a familiar dashboard, Kissmetrics assists companies in measuring, growing, and monetizing their customer base across multiple digital devices. The company is run by a team of designers, developers, and entrepreneurs dedicated to supporting online businesses.
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