Felix Capital

Felix Capital, established in 2014, is a London-based venture capital firm that invests in early-stage, digital lifestyle-focused companies. It operates at the intersection of technology and creativity, backing authentic brands, platforms, and enabling software technologies in the consumer, media, and technology sectors. Felix Capital typically invests between $0.5 million to $5 million per round, with a focus on Europe and the United States. The firm seeks to support entrepreneurs with innovative ideas, helping them build category-leading companies that stand out and drive change in the digital lifestyle space.

Angela Chou

Investor

Leslie Gabb

Finance Partner

Maria Auersperg de Lera

Investor

Susan Lin

Investor

Sarah Shanfield

Investor

Willian Shiang

COO

Past deals in London

Manual

Venture Round in 2024
Manual is a men's health and well-being startup based in London, UK, founded in 2018. The company specializes in providing a suite of diagnostic tools and blood tests that facilitate data-driven health solutions tailored for men. Manual aims to destigmatize discussions surrounding men's health by offering easy access to advice, free medical support, and treatment options. Its platform addresses various health concerns, including weight management, anxiety, insomnia, fatigue, and general wellness. By empowering men with the necessary information and resources, Manual encourages proactive decision-making regarding their health and well-being.

AllPlants

Venture Round in 2023
Allplants Ltd. is a London-based company that specializes in preparing and delivering plant-based meal packages across the United Kingdom. Established in 2016, Allplants offers a diverse menu featuring Asian, Italian, and Middle Eastern dishes, all crafted to promote healthy and sustainable eating. Their meals are handmade, frozen, and designed to be convenient while containing essential nutrients. Committed to environmental responsibility, Allplants uses packaging that is 100% recyclable, partly compostable, and mostly reusable. By providing delicious, ready-to-eat dinners, the company aims to inspire a shift towards more plant-based living, benefiting both consumers and the planet.

Peppy

Series B in 2023
Peppy Health Ltd. operates an online marketplace in the United Kingdom that provides postnatal support for parents, along with other health services. Founded in 2018 and based in London, Peppy connects users with vetted professionals, including lactation consultants, sleep consultants, physiotherapists, and mental health practitioners. The platform also addresses broader health issues such as menopause, fertility, and men's and women's health, catering to underserved areas of healthcare. By partnering with employers, Peppy facilitates access to personalized support through its secure app, aiming to help employees manage their health effectively and enhance their overall well-being at work.

Papier

Series C in 2022
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

AllPlants

Series B in 2021
Allplants Ltd. is a London-based company that specializes in preparing and delivering plant-based meal packages across the United Kingdom. Established in 2016, Allplants offers a diverse menu featuring Asian, Italian, and Middle Eastern dishes, all crafted to promote healthy and sustainable eating. Their meals are handmade, frozen, and designed to be convenient while containing essential nutrients. Committed to environmental responsibility, Allplants uses packaging that is 100% recyclable, partly compostable, and mostly reusable. By providing delicious, ready-to-eat dinners, the company aims to inspire a shift towards more plant-based living, benefiting both consumers and the planet.

Peppy

Series A in 2021
Peppy Health Ltd. operates an online marketplace in the United Kingdom that provides postnatal support for parents, along with other health services. Founded in 2018 and based in London, Peppy connects users with vetted professionals, including lactation consultants, sleep consultants, physiotherapists, and mental health practitioners. The platform also addresses broader health issues such as menopause, fertility, and men's and women's health, catering to underserved areas of healthcare. By partnering with employers, Peppy facilitates access to personalized support through its secure app, aiming to help employees manage their health effectively and enhance their overall well-being at work.

YOOBIC

Series C in 2021
YOOBIC, established in 2014, specializes in mobile solutions for businesses with deskless workforces, primarily in retail, hospitality, and manufacturing sectors. Headquartered in the UK with operations in Europe, North America, and South America, the company offers a platform that optimizes communication, training, and process management. This enables real-time monitoring of in-store operations, merchandising agreements, and POS campaigns, empowering employees and enhancing productivity. YOOBIC serves over 150 global brands, including Puma, BurgerFi, and Peugeot.

Unmind

Series B in 2021
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Manual

Series A in 2021
Manual is a men's health and well-being startup based in London, UK, founded in 2018. The company specializes in providing a suite of diagnostic tools and blood tests that facilitate data-driven health solutions tailored for men. Manual aims to destigmatize discussions surrounding men's health by offering easy access to advice, free medical support, and treatment options. Its platform addresses various health concerns, including weight management, anxiety, insomnia, fatigue, and general wellness. By empowering men with the necessary information and resources, Manual encourages proactive decision-making regarding their health and well-being.

Forter

Series E in 2020
Forter, Inc. is a New York-based company that specializes in end-to-end fraud prevention solutions for online merchants. Founded in 2013, it provides an automated system designed to detect and eliminate various transaction risks, including credit card fraud, account takeover, and identity theft. Forter's platform utilizes machine learning algorithms and behavioral analysis to assess transactions in real time, enabling merchants to block fraudulent activities while enhancing customer experience and approval rates. The company's Decision-As-a-Service framework evaluates each transaction using a comprehensive analysis of customer data points, while the Forter Decision Dashboard offers transparency into transaction evaluations. Additionally, Forter Smart Routing helps merchants minimize revenue loss from false payment declines throughout the payment process. With offices in London and a research facility in Tel Aviv, Forter aims to create a fraud-free environment that allows retailers to focus on their growth.

Moonbug

Venture Round in 2020
Moonbug Entertainment Limited is a global entertainment company that specializes in creating and distributing engaging digital content for children, particularly preschoolers. Founded in 2018 and headquartered in London, with an office in Los Angeles, the company aims to inspire and educate young audiences through its diverse offerings. Moonbug produces and publishes thousands of minutes of video and audio content each month, available on platforms such as YouTube, Netflix, and Amazon. The company focuses on themes of compassion, empathy, and resilience, providing valuable storytelling that expands children's worlds and minds.

Adverity

Series C in 2020
Adverity GmbH is a technology company that offers a web-based marketing reporting and analytics platform designed to enhance data management for marketing teams. Founded in 2014 and headquartered in Vienna, Austria, Adverity enables businesses to collect, normalize, and analyze data from various marketing applications, big data platforms, and spreadsheets. The platform features an API-like connector builder and a data transformation engine that creates accurate and aligned datasets. By integrating disparate data sources, Adverity allows organizations to blend marketing, advertising, and sales information, establishing a single source of truth for business performance. Its automated connectivity to multiple data sources facilitates seamless management of client campaigns across all channels, empowering marketing teams to derive actionable insights and make informed decisions. The company serves notable clients, including Unilever and Bosch, and has expanded its presence with additional offices in London and New York.

Unmind

Series A in 2020
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Peanut App

Series A in 2019
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Urban

Series B in 2019
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Adverity

Series B in 2019
Adverity GmbH is a technology company that offers a web-based marketing reporting and analytics platform designed to enhance data management for marketing teams. Founded in 2014 and headquartered in Vienna, Austria, Adverity enables businesses to collect, normalize, and analyze data from various marketing applications, big data platforms, and spreadsheets. The platform features an API-like connector builder and a data transformation engine that creates accurate and aligned datasets. By integrating disparate data sources, Adverity allows organizations to blend marketing, advertising, and sales information, establishing a single source of truth for business performance. Its automated connectivity to multiple data sources facilitates seamless management of client campaigns across all channels, empowering marketing teams to derive actionable insights and make informed decisions. The company serves notable clients, including Unilever and Bosch, and has expanded its presence with additional offices in London and New York.

Unmind

Seed Round in 2019
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Manual

Seed Round in 2019
Manual is a men's health and well-being startup based in London, UK, founded in 2018. The company specializes in providing a suite of diagnostic tools and blood tests that facilitate data-driven health solutions tailored for men. Manual aims to destigmatize discussions surrounding men's health by offering easy access to advice, free medical support, and treatment options. Its platform addresses various health concerns, including weight management, anxiety, insomnia, fatigue, and general wellness. By empowering men with the necessary information and resources, Manual encourages proactive decision-making regarding their health and well-being.

Moonbug

Series A in 2018
Moonbug Entertainment Limited is a global entertainment company that specializes in creating and distributing engaging digital content for children, particularly preschoolers. Founded in 2018 and headquartered in London, with an office in Los Angeles, the company aims to inspire and educate young audiences through its diverse offerings. Moonbug produces and publishes thousands of minutes of video and audio content each month, available on platforms such as YouTube, Netflix, and Amazon. The company focuses on themes of compassion, empathy, and resilience, providing valuable storytelling that expands children's worlds and minds.

AllPlants

Series A in 2018
Allplants Ltd. is a London-based company that specializes in preparing and delivering plant-based meal packages across the United Kingdom. Established in 2016, Allplants offers a diverse menu featuring Asian, Italian, and Middle Eastern dishes, all crafted to promote healthy and sustainable eating. Their meals are handmade, frozen, and designed to be convenient while containing essential nutrients. Committed to environmental responsibility, Allplants uses packaging that is 100% recyclable, partly compostable, and mostly reusable. By providing delicious, ready-to-eat dinners, the company aims to inspire a shift towards more plant-based living, benefiting both consumers and the planet.

Urban

Equity Crowdfunding in 2018
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

YOOBIC

Series B in 2018
YOOBIC, established in 2014, specializes in mobile solutions for businesses with deskless workforces, primarily in retail, hospitality, and manufacturing sectors. Headquartered in the UK with operations in Europe, North America, and South America, the company offers a platform that optimizes communication, training, and process management. This enables real-time monitoring of in-store operations, merchandising agreements, and POS campaigns, empowering employees and enhancing productivity. YOOBIC serves over 150 global brands, including Puma, BurgerFi, and Peugeot.

Urban

Series A in 2017
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Houzz

Series E in 2017
Houzz Inc. is an online platform dedicated to home design and furnishings, connecting homeowners, design enthusiasts, and home improvement professionals globally. Established in 2008 and headquartered in Palo Alto, California, Houzz offers a comprehensive range of services, enabling users to find design inspiration, hire professionals, and shop for home products, including kitchen, bath, and outdoor items. The platform features the largest residential design database in the world, facilitating the sharing of ideas and advice within a vibrant community. Additionally, Houzz Pro provides a Software-as-a-Service solution for professionals in the home remodeling and design sectors, helping them manage their businesses effectively. The company has expanded its reach with offices in key international locations, including London, Berlin, Sydney, Moscow, and Tokyo.

YOOBIC

Series A in 2017
YOOBIC, established in 2014, specializes in mobile solutions for businesses with deskless workforces, primarily in retail, hospitality, and manufacturing sectors. Headquartered in the UK with operations in Europe, North America, and South America, the company offers a platform that optimizes communication, training, and process management. This enables real-time monitoring of in-store operations, merchandising agreements, and POS campaigns, empowering employees and enhancing productivity. YOOBIC serves over 150 global brands, including Puma, BurgerFi, and Peugeot.

AllPlants

Seed Round in 2017
Allplants Ltd. is a London-based company that specializes in preparing and delivering plant-based meal packages across the United Kingdom. Established in 2016, Allplants offers a diverse menu featuring Asian, Italian, and Middle Eastern dishes, all crafted to promote healthy and sustainable eating. Their meals are handmade, frozen, and designed to be convenient while containing essential nutrients. Committed to environmental responsibility, Allplants uses packaging that is 100% recyclable, partly compostable, and mostly reusable. By providing delicious, ready-to-eat dinners, the company aims to inspire a shift towards more plant-based living, benefiting both consumers and the planet.

Papier

Series A in 2017
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Peanut App

Seed Round in 2017
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Deliveroo

Series E in 2016
Deliveroo is an online food delivery platform headquartered in London, United Kingdom. Founded in 2012 by Gregory Orlowski and William Shu, the company connects consumers with local restaurants, enabling quick and convenient ordering and delivery services. Deliveroo operates in 11 countries across more than 800 towns and cities, boasting a portfolio of over 140,000 restaurants globally. To facilitate deliveries, Deliveroo employs approximately 180,000 riders worldwide. The company generates revenue through various channels, including commissions, user fees, restaurant sign-up fees, and packaging sales.

Urban

Series A in 2016
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Urban

Seed Round in 2015
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.
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