Felton Group

PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

BIOHM is a pioneering microbiome company focused on enhancing digestive health by addressing the role of fungi alongside bacteria. With over 20 years of research backed by the National Institutes of Health, Dr. Ghannoum has developed a unique understanding of how harmful bacteria and fungi interact to create digestive plaque, a barrier that disrupts gut balance. BIOHM offers a range of whole probiotics and gut microbiome testing kits designed to educate consumers about their gut health. The company’s innovative products utilize dual-action technology to break down digestive plaque and neutralize harmful microorganisms, thereby promoting a balanced microbiome. By providing personalized insights into gut health, BIOHM empowers individuals to make informed choices regarding their diet, lifestyle, and supplements to optimize their digestive well-being.

BrightSpec is a company based in Charlottesville, Virginia, specializing in innovative laboratory services and technology for analytical chemistry. It is known for its Fourier transform molecular rotational resonance (FT-MRR) platform, developed from research at the University of Virginia. This technology enables comprehensive characterization of molecules, offering sensitivity to distinguish between stereoisomers and isotopes. BrightSpec's products are particularly valuable in industries such as manufacturing process control, quality control, environmental monitoring, and formulation research. The FT-MRR platform enhances the analysis of complex mixtures without the need for chromatography, thereby improving efficiency for chemical manufacturers. By leveraging quantum theory, BrightSpec aims to revolutionize the connection between artificial intelligence and sample analytics, providing immediate results to its customers.

Fringe is a lifestyle benefits marketplace founded in 2018 and based in Richmond, Virginia. The company offers a platform that allows employees to personalize their benefits, selecting options that best fit their individual needs. By providing a proprietary marketplace of services, Fringe empowers employees to enhance their daily lives, reduce stress, and improve overall well-being. The platform addresses the diverse requirements of the modern workforce, promoting increased loyalty and satisfaction among employees. Additionally, it enables users to save money and spend according to their preferences, fostering a more engaged and happy workforce.

Floreo Inc., founded in 2016 and based in Washington D.C., develops a virtual reality learning app designed to teach social and communication skills to individuals with autism spectrum disorder, as well as those with ADHD and anxiety. The platform allows supervising adults to monitor and guide activities, making it a valuable tool for therapy clinics and school districts. Floreo is used by over 100 therapy clinic businesses and school districts, and has partnered with Meta to expand its reach in public schools.

TRAXyL, Inc. specializes in the innovative installation of optical fiber by providing a unique distribution system that allows for the direct application of fiber communications onto road surfaces. Founded in 2014 and based in Warrenton, Virginia, the company has developed a method that eliminates the need for traditional trenching, thus facilitating faster deployment of broadband services. This technology not only enhances connectivity in underserved areas but also supports the rollout of 5G networks, making it easier for municipalities and internet service providers to improve access in various locations, including campuses, hospitals, and military bases.

Starchive is a software-as-a-service (SaaS) platform that specializes in digital asset management (DAM), catering to the needs of content owners and creators facing rapid growth in digital media. The platform is designed to facilitate the organization, sharing, and distribution of digital assets, leveraging artificial intelligence and data intelligence to streamline workflows. With user-friendly dashboards, Starchive enables clients to manage both on-chain and off-chain assets effectively. Notable customers, such as the Bob Dylan Music Company, utilize Starchive as a central hub for their digital content, fostering collaboration and enhancing the value derived from their digital assets. The platform aims to bridge Web2 and Web3, providing a secure and efficient solution for managing vast amounts of digital media.

Pearl Certification, founded in 2015 and based in Vienna, Virginia, specializes in home energy efficiency certification programs. The company provides third-party certification for homes that emphasize health, safety, comfort, and energy and water efficiency. By collaborating with real estate agents, contractors, and builders, Pearl Certification offers independent documentation that enhances buyer confidence during home transactions. This certification helps homeowners realize the value of their investments in energy-efficient upgrades, making it beneficial for refinancing or resale purposes. Additionally, by promoting high-performance homes, Pearl Certification contributes to the broader adoption of energy-efficient and sustainable building practices, positively impacting homeowners, the real estate market, and the environment.

Fringe is a lifestyle benefits marketplace founded in 2018 and based in Richmond, Virginia. The company offers a platform that allows employees to personalize their benefits, selecting options that best fit their individual needs. By providing a proprietary marketplace of services, Fringe empowers employees to enhance their daily lives, reduce stress, and improve overall well-being. The platform addresses the diverse requirements of the modern workforce, promoting increased loyalty and satisfaction among employees. Additionally, it enables users to save money and spend according to their preferences, fostering a more engaged and happy workforce.

Trilogy Mentors, LLC, operating as Trilogy Mentors.com, is a mentorship company based in Richmond, Virginia, founded in 2015. It provides tutoring and mentoring services through a software-as-a-service platform that facilitates online learning. The platform connects families and parents with local university students, offering academic tutoring and athletic training tailored to help children achieve their educational and personal goals. Trilogy Mentors aims to empower students during critical moments, transforming challenges into academic successes through personalized learning solutions designed to accommodate diverse backgrounds. The company has also established a strategic partnership with Tuscany Strategy Consulting to enhance its offerings.

Caretaker Medical, LLC specializes in developing and manufacturing wireless patient monitoring devices. Its flagship product, CareTaker, is a wearable system that allows for continuous monitoring of vital signs, including blood pressure, heart rate, respiration rate, and other hemodynamic parameters, using a simple finger cuff. The device features integrated multi-mode radios for secure data transmission over cellular networks or Bluetooth, enabling healthcare providers to easily monitor patients' vital signs via a tablet or connected nurse station. Founded in 2014 and headquartered in Charlottesville, Virginia, with additional offices in Surrey, UK, and Beijing, China, Caretaker Medical aims to enhance patient outcomes and streamline care delivery across various healthcare settings, from hospitals to post-discharge environments.

PurPicks, a user-generated reviews platform, is the portal for unvarnished truths about an unrivaled selection of non-toxic and organic beauty and skincare products.

Yogi is a company that specializes in customer feedback analytics through its innovative platform. This platform enables organizations to gather actionable insights from customer reviews and sentiment analysis, which helps in enhancing brand reputation and improving product experiences. By systematically analyzing customer reviews and ratings data, Yogi provides clients with valuable insights that facilitate informed decision-making. The focus is on streamlining the process of obtaining and utilizing feedback to bolster brand perception and elevate product offerings.

Mission Secure, Inc. specializes in cybersecurity solutions for operational technology and control systems, focusing on protecting critical physical assets from cyber threats. The company offers the MSi Platform, which provides comprehensive monitoring, visibility, and protection against cyber adversaries, insider attacks, and supply chain disruptions. This platform is designed for various industries, including oil and gas, power, chemicals, and defense, ensuring that clients can maintain secure and continuous operations. With its 24/7 managed services, the platform delivers military-grade protection and integrates essential features such as segmentation, threat hunting, and incident response. Founded in 2014 and headquartered in Charlottesville, Virginia, Mission Secure also has offices in Houston, Texas, and Cheltenham, United Kingdom, and collaborates with partners like Comodo Cybersecurity to enhance its offerings.

Haven IAQ offers advanced air cleaning services, focusing on the professional management of indoor air quality. The company provides a comprehensive solution that includes a central air monitor and controller designed to automate air quality management tailored to individual routines. Their system integrates with HVAC equipment to monitor and control various factors such as filtration, ventilation, humidity, and airflow. Additionally, Haven IAQ offers custom ventilation scheduling and other functionalities that enhance the efficiency of air management in residential environments. By analyzing air quality issues and recommending appropriate solutions, Haven IAQ aims to create healthier living spaces for its customers.

Parse.ly is an engagement analytics platform designed for online publishers seeking to enhance their content strategies through data-driven insights. The platform allows organizations to understand and improve digital audience engagement by focusing on metrics such as engaged time and engagement rates. It offers a comprehensive dashboard for real-time and historical analytics, along with an application programming interface and data pipeline. This enables businesses to effectively demonstrate the value of their content and increase website traffic, ensuring their efforts yield meaningful results. By leveraging Parse.ly's innovative analytics system, companies can make informed decisions to optimize their content marketing initiatives.

Haven IAQ offers advanced air cleaning services, focusing on the professional management of indoor air quality. The company provides a comprehensive solution that includes a central air monitor and controller designed to automate air quality management tailored to individual routines. Their system integrates with HVAC equipment to monitor and control various factors such as filtration, ventilation, humidity, and airflow. Additionally, Haven IAQ offers custom ventilation scheduling and other functionalities that enhance the efficiency of air management in residential environments. By analyzing air quality issues and recommending appropriate solutions, Haven IAQ aims to create healthier living spaces for its customers.

codeSpark is an educational technology company that creates engaging learning games focused on computer science concepts for children aged five to eight. Founded in 2014 and based in Pasadena, California, the company offers a platform known as codeSpark Academy, featuring The Foos, which combines structured challenges with creative play. This platform caters to various learning styles, enabling millions of children in 201 countries to learn programming and critical thinking skills. Through codeSpark Academy, children master fundamental computer science principles and apply their knowledge by designing, coding, and sharing their own video games. The company's mission emphasizes inclusivity and creativity, allowing young learners to explore and express their ideas freely.

MightyHive is a leading Programmatic Solutions Partner that assists marketers and agencies in achieving programmatic self-sufficiency. The company specializes in online advertising and marketing services, providing clients with a technology platform that enables them to build data-driven organizations. MightyHive offers a range of services including programmatic insourcing, full-service management, and strategic advisory support. As one of the largest and fastest-growing programmatic buyers globally, it has successfully helped hundreds of clients adopt programmatic strategies. With a significant international presence, MightyHive operates offices in major cities such as San Francisco, New York, Sydney, London, and Singapore.