Iconoculture

Iconoculture, Inc. is a provider of consumer trend and market research services based in Minneapolis, Minnesota. Founded in 1992, the company offers a range of products and services aimed at helping businesses understand consumer behaviors and market dynamics. Key offerings include the U.S. Advisory Service, which grants access to a cultural research database and trend reports, and Global View, designed to assist global brands and agencies in navigating strategic challenges. Additionally, Iconoculture features Custom View, an interactive content hub, and IconoCommunities, which are social networks that capture consumer sentiments and motivations. The company also hosts the annual cultural trend conference, Iconosphere, and provides Consumer Outlooks and Custom Research and Consulting services to inform clients about demographic trends and consumer segments. As of May 2010, Iconoculture operates as a subsidiary of Corporate Executive Board Co.