Fin Capital

Fin Capital, established in 2018, is a global asset management firm specializing in full lifecycle investments in B2B Fintech Software companies. Based in San Francisco with offices in Los Angeles, London, Miami, and New York, the company partners with experienced entrepreneurs to back innovative, globally-minded fintech solutions. Fin Capital is registered as an Investment Adviser.

Logan Allin

Managing Partner and Founder

Henry Cashin

Principal

Nick Daley

Senior Associate

Emy Donavan

Venture Partner and Head of Insurance

Luke Kornack

Associate

Christian Ostberg

Investment Partner

Sasha Pilch

Principal

Ren Riley

General Partner

Will Trepp

Senior Associate

Past deals in Wealth Management

Turbine Finance

Series A in 2025
Turbine Finance provides liquidity solutions to venture funds, enabling Limited Partners (LPs) to access their investments on their own timeline, maintain exposure, and gain financial flexibility. The platform facilitates loans against existing investments, allowing LPs to manage liquidity while investing in new opportunities without impacting their ongoing portfolio.

VRGL

Venture Round in 2024
VRGL offers a data analytics platform tailored for wealth management firms, providing advanced tools for client acquisition, proposal management, and retention. The software enables advisors to efficiently aggregate and analyze client investment data, delivering insights on performance, diversification, risk, taxes, and fees. By scoring portfolios, VRGL equips wealth managers and registered investment advisors with quantitative analyses that enhance their ability to guide clients towards informed investment decisions. This technology, developed by experts in the wealth management sector, allows advisors to effectively demonstrate their value, ensuring clients have a clear understanding of their overall investment landscape.

NewRetirement

Series A in 2024
NewRetirement offers a comprehensive retirement planning and management platform designed for both individual consumers and enterprises through white-label solutions or APIs. The platform assists users in managing various aspects of retirement, including income, healthcare, tax reduction, and fee management. It provides a range of tools such as content, software, coaching, classes, and access to advisors. Users can optimize their retirement strategies across multiple areas, including Social Security, Medicare, taxes, home equity, income, asset drawdown, relocation, work, and estate planning. Additionally, NewRetirement allows users to obtain fee-only advice on-demand, facilitating collaborative planning and empowering them to make informed decisions about their financial futures.

Carefull

Series A in 2023
Carefull is a company focused on providing digital services for financial caregivers, primarily adult children tasked with managing the financial well-being of their aging parents. Recognizing that approximately 45 million people serve in this role, Carefull offers a platform that connects these caregivers with families and financial advisors. The platform is designed to facilitate better financial decision-making, helping caregivers navigate responsibilities such as paying bills, negotiating with utility providers, and planning for future needs. By streamlining these processes, Carefull aims to support families in managing their financial lives more effectively while ensuring that aging parents receive the necessary assistance.

OpenYield

Pre Seed Round in 2023
OpenYield operates a bond marketplace designed to democratize access to the bond market for retail brokerages, advisors, and asset managers. The platform offers an equity-like experience for bonds, sourcing them directly from algorithmic liquidity providers. By leveraging advanced technology, OpenYield enables wealth platforms to enhance their fixed-income offerings while simultaneously reducing costs. The company's innovative approach positions it to support the anticipated growth of direct indexing in fixed income, making bond investments more accessible and efficient for a broader range of investors.

VRGL

Series A in 2022
VRGL offers a data analytics platform tailored for wealth management firms, providing advanced tools for client acquisition, proposal management, and retention. The software enables advisors to efficiently aggregate and analyze client investment data, delivering insights on performance, diversification, risk, taxes, and fees. By scoring portfolios, VRGL equips wealth managers and registered investment advisors with quantitative analyses that enhance their ability to guide clients towards informed investment decisions. This technology, developed by experts in the wealth management sector, allows advisors to effectively demonstrate their value, ensuring clients have a clear understanding of their overall investment landscape.

GreenLight

Series D in 2021
GreenLight is a financial technology company that offers a comprehensive debit card and money management app designed for families. The platform allows parents and children to earn, save, spend wisely, give, and invest money effectively. Parents can establish flexible spending controls, oversee chores, automate allowances, and invest for their children's futures. Additionally, GreenLight provides up to 3% unlimited cash back on all purchases, with the option for parents to automatically invest those cash rewards in stocks and ETFs for family-related expenses. Founded in 2014 and based in Atlanta, Georgia, GreenLight has become a valuable resource for millions of families seeking to enhance their financial literacy and management.

GreenLight

Series C in 2020
GreenLight is a financial technology company that offers a comprehensive debit card and money management app designed for families. The platform allows parents and children to earn, save, spend wisely, give, and invest money effectively. Parents can establish flexible spending controls, oversee chores, automate allowances, and invest for their children's futures. Additionally, GreenLight provides up to 3% unlimited cash back on all purchases, with the option for parents to automatically invest those cash rewards in stocks and ETFs for family-related expenses. Founded in 2014 and based in Atlanta, Georgia, GreenLight has become a valuable resource for millions of families seeking to enhance their financial literacy and management.

SoFi

Secondary Market in 2018
SoFi, established in 2011 and headquartered in San Francisco, operates as a commercial bank offering a range of financial services. Primarily serving early-career professionals, SoFi provides personal loans, mortgage refinancing, and student loan assistance. Their wealth management services include retirement savings plans, investment products, and credit card offerings. Additionally, they provide small business financing solutions.
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