Fireside Ventures

Ripplr is a full stack tech distribution and logistics player.

The baker's dozen is a bakery brand sold directly to consumers (D2C).

10club acquires small brands that sell their products on e-commerce platforms and scales those businesses.

Smytten is an online platform that facilitates the discovery and trial of premium products and services, catering primarily to the direct-to-consumer market. It offers free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. The platform also provides assisted shopping features and allows more advanced shoppers to access customized offers and create wishlists for regular purchases. By enabling consumers to try products before committing to a purchase, Smytten enhances the shopping experience and promotes informed decision-making.

Nat Habit is a beauty and wellness brand that specializes in freshly made, chemical-free skincare products inspired by traditional methods used in home kitchens. Each product is crafted daily in dedicated beauty kitchens, ensuring the delivery of fresh formulations that contain natural ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. The brand emphasizes the importance of nutrition for both mind and body, offering customers essential nutrients through its offerings. Every product is supervised by certified cosmetologists and doctors, blending professional care with the warmth and love characteristic of homemade preparations. By introducing these age-old formulations to the Indian market, Nat Habit aims to provide an authentic and wholesome beauty experience that encourages customers to incorporate these natural solutions into their daily routines.

Slurrp Farm is a food company focused on providing healthy and nutritious food options for children. Founded by Meghana Narayan and Shauravi Malik, the company emerged from their search for quality food for their own children, which revealed a significant gap in the market. Slurrp Farm offers a range of products, including snacks, breakfast items, cereals, and natural sweeteners, all made from nutrient-rich ingredients such as ragi, jowar, bajra, foxtail millet, and amaranth. By prioritizing taste and nutrition, Slurrp Farm aims to encourage healthier eating habits among children while ensuring that the products are appealing and enjoyable.

Traya provides doctor prescribed treatment plans that help manage hair loss up to stage 4. Traya is the only company in India that provides a holistic treatment for hair loss by targeting its root causes. The company provides personalized plans that are prescribed by doctors with trusted ingredients. More than 2.50,000 customers are on the Traya regime and have seen desired results.

Frog Cycles is a manufacturer and designer of bicycles intended to add more fun and thrill to the riding experience. The company epitomizes the best in bicycles and bike accessories focusing on quality, design and innovation, providing customers with world-class bikes to make their everyday ride better.

Design Cafe is an award-winning Architecture & Interior Design firm based in Bengaluru with a focus on the Interior Residential segment. Their latest online venture brings to you the best designs, showcases them online and creates easy processes to customize them for free. The DC team firmly believes that a well-designed home makes space for everything that's part of your life and that good design has the power to change the way you live, work and play. They are working to ensure that this change should be accessible to everyone, irrespective of their project's size, budget or location.

Smytten is an online platform that facilitates the discovery and trial of premium products and services, catering primarily to the direct-to-consumer market. It offers free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. The platform also provides assisted shopping features and allows more advanced shoppers to access customized offers and create wishlists for regular purchases. By enabling consumers to try products before committing to a purchase, Smytten enhances the shopping experience and promotes informed decision-making.

The Sleep Company is a comfort technology company step-changing the way people "sleep" and "sit".

10club acquires small brands that sell their products on e-commerce platforms and scales those businesses.

Wellbeing Nutrition is an online store specialist in female health and nutrition.

Pilgrim is a direct-to-consumer startup that manufactures its own range of personal care products.

Slurrp Farm is a food company focused on providing healthy and nutritious food options for children. Founded by Meghana Narayan and Shauravi Malik, the company emerged from their search for quality food for their own children, which revealed a significant gap in the market. Slurrp Farm offers a range of products, including snacks, breakfast items, cereals, and natural sweeteners, all made from nutrient-rich ingredients such as ragi, jowar, bajra, foxtail millet, and amaranth. By prioritizing taste and nutrition, Slurrp Farm aims to encourage healthier eating habits among children while ensuring that the products are appealing and enjoyable.

SARVA is a yoga and wellness startup. A community of fitness enthusiasts, looking to explore the ancient science of Yoga and Mindfulness to make the world a better place. From developing 25 unique and comprehensive forms of Yoga, to diligently designing the studios to maximise the effectiveness of your routine, every little detail of and at SARVA, is meticulously thought-through to make your wellness and well-being an engaging and fulfilling experience. And more importantly, one you can commit to.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

Samosa Singh offers samosa an Indian snack that has different varieties for every regional preference. Samosa Singh addresses the current gaps that exist in the Indian Samosa market. It offers a convergence of varieties with regional preferences at one place in a hygienic, fresh and exciting manner, thereby creating a huge mass-appeal.

Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

FableStreet Lifestyle Solutions Private Limited is a manufacturer of women's workwear, including tops, shirts, pants, skirts, and belts. Established in 2016 and located in New Delhi, India, the company operates primarily through its website. FableStreet distinguishes itself from traditional e-tailers by avoiding discounts and instead providing high-quality and luxurious products at competitive price points. The company emphasizes product development and customer experience, aiming to meet the specific needs of working women in the market.

SARVA is a yoga and wellness startup. A community of fitness enthusiasts, looking to explore the ancient science of Yoga and Mindfulness to make the world a better place. From developing 25 unique and comprehensive forms of Yoga, to diligently designing the studios to maximise the effectiveness of your routine, every little detail of and at SARVA, is meticulously thought-through to make your wellness and well-being an engaging and fulfilling experience. And more importantly, one you can commit to.

Gynoveda, a personal care brand built around the core objective of using Ayurveda in the area of menstrual health.

Vahdam Teas Private Limited is an online tea brand based in New Delhi, India, that specializes in producing and selling a variety of premium teas, including black, white, green, oolong, chai, signature blends, and organic options. Established in 2015, the company is recognized as one of the world’s first vertically integrated online-first tea brands, focusing on sourcing fresh teas directly from gardens. Vahdam has successfully expanded its reach, shipping products to 76 countries, with the United States, Russia, and Europe being its primary markets. The company aims to establish itself as India’s first home-grown global tea brand by leveraging technology and innovation in its operations.

Samosa Singh offers samosa an Indian snack that has different varieties for every regional preference. Samosa Singh addresses the current gaps that exist in the Indian Samosa market. It offers a convergence of varieties with regional preferences at one place in a hygienic, fresh and exciting manner, thereby creating a huge mass-appeal.

Aibono is a technology-driven company based in Bangalore, India, that focuses on enhancing agricultural productivity through data instruments and predictive analytics. Founded in 2014, Aibono offers solutions that support farmers from the sowing stage to harvest, utilizing precision farming techniques and Just-In-Time harvests for super perishable fruits and vegetables. The company employs patent-pending drones equipped with multispectral cameras to gather critical data on plant growth, vigor, and stress levels caused by diseases or nutrient deficiencies. Additionally, Aibono's field experts conduct advanced nutrient testing and monitor various soil and weather parameters. By analyzing this data, Aibono provides actionable insights to farm managers, enabling informed decision-making to improve yields and reduce losses. In recognition of its impact, Aibono received the Economic Times Startup Award for Best Social Enterprise in 2017.

Tasty Tales is a marriage of two apparent opposites: the convenience of packaged food, with the authenticity and taste of traditional, home-made dishes. Tasty Tales is a brand that enables consumers to prepare and relish traditional, authentic home cooking, in a matter of minutes. These are recipes which were followed by Grand mom's, Mom's, Aunties over the ages.

Bog Orchid is a brain child of three seasoned professionals with global exposure in Products Development, committed to applying science and technologies to improve the health and well-being of our society members at every stage of life.

AnKa SumMor Foods

The Ayurveda Experience is an online platform based in India that provides a comprehensive range of Ayurvedic products and resources. It serves as a one-stop portal for individuals interested in the science of Ayurveda, offering educational courses, articles, and videos to enhance understanding of this traditional practice. Users can connect with experts in the field and access high-quality Ayurvedic products, which are delivered globally to meet the needs of its customers. The platform aims to promote wellness and a holistic lifestyle through the principles of Ayurveda.

Azani Sports is a sportswear manufacturer based in Bengaluru, India, specializing in high-quality athletic apparel such as shoes, compression tops, t-shirts, and combo shorts. The company was founded by a retired professional athlete who aimed to create transformative performance apparel suitable for world-class athletes. Azani Sports has achieved notable recognition, including being a Collegiate National Champion in the USA and winning a medal at the Asian Games, which showcases its commitment to excellence in sports performance. The brand focuses on providing athletes with the necessary apparel to enhance their performance and has gained a position in the global sports community.

Kapiva Ayurveda is a Mumbai-based company that specializes in producing and selling a diverse range of ayurvedic products. Founded in 2016, the company offers over 200 GMP-certified products, including ayurvedic juices, teas, and honey, along with remedies for various health concerns such as cough and cold, diabetes, hair care, immunity, joint pain, and weight loss. The products are available in multiple forms, including capsules, oils, powders, tablets, gels, syrups, and granules, ensuring a comprehensive approach to health and wellness. Kapiva emphasizes the use of high-quality herbal extracts, sourced meticulously to maximize effectiveness, and its formulations are developed and validated by a team of over 70 doctors and scientists. The company primarily sells its products online, catering to the growing demand for natural and holistic health solutions.

Frog Cycles is a manufacturer and designer of bicycles intended to add more fun and thrill to the riding experience. The company epitomizes the best in bicycles and bike accessories focusing on quality, design and innovation, providing customers with world-class bikes to make their everyday ride better.

Design Cafe is an award-winning Architecture & Interior Design firm based in Bengaluru with a focus on the Interior Residential segment. Their latest online venture brings to you the best designs, showcases them online and creates easy processes to customize them for free. The DC team firmly believes that a well-designed home makes space for everything that's part of your life and that good design has the power to change the way you live, work and play. They are working to ensure that this change should be accessible to everyone, irrespective of their project's size, budget or location.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

Vahdam Teas Private Limited is an online tea brand based in New Delhi, India, that specializes in producing and selling a variety of premium teas, including black, white, green, oolong, chai, signature blends, and organic options. Established in 2015, the company is recognized as one of the world’s first vertically integrated online-first tea brands, focusing on sourcing fresh teas directly from gardens. Vahdam has successfully expanded its reach, shipping products to 76 countries, with the United States, Russia, and Europe being its primary markets. The company aims to establish itself as India’s first home-grown global tea brand by leveraging technology and innovation in its operations.

Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

Bombay Shaving Company is a consumer goods company that focuses on developing a range of shave care, beard care, and skincare products. It specializes in men's grooming, personal care, shaving, beard grooming, skincare, and handmade soaps.

Magic Crate is an innovative early childhood learning company that is a pioneer and market leader in the area of discovery kits for young children. Magic Crate was set up in early 2014 by young parents from IIT, IIM, NID and Georgia Tech. as a subscription service that delivers activity boxes based on fresh new themes to their customer’s doorsteps each month.

KWIK24 is an IoT-enabled snack vending machine that manufactures and designs smart vending machines. The company was founded in 2016 and is based in Bangalore, Karnataka, India.

boAt is a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers,travel charger & premium rugged cables. Their products blend into your daily lilfestyle, almost to the point of being a fashion accessory and a perfect fit to your ambient surroundings.

Pipa + Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa + Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa + Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa + Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa + Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa + Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.

THB (stands for Technology | Healthcare | Big Data Analytics) is India’s leading clinical intelligence company. THB leverages real world evidence to empower the healthcare ecosystem with state-of-the-art clinical and business modules to improve patient outcomes. THB is on the mission to transform the healthcare industry from gut-based to data and evidence-based treatment and decisions.THB was founded in September 2015, and is headquartered in Gurugram (Haryana) with sales offices in 8 cities across India. Through its network, THB is currently spread across 50+ Indian cities in more than 12 states.

Vahdam Teas Private Limited is an online tea brand based in New Delhi, India, that specializes in producing and selling a variety of premium teas, including black, white, green, oolong, chai, signature blends, and organic options. Established in 2015, the company is recognized as one of the world’s first vertically integrated online-first tea brands, focusing on sourcing fresh teas directly from gardens. Vahdam has successfully expanded its reach, shipping products to 76 countries, with the United States, Russia, and Europe being its primary markets. The company aims to establish itself as India’s first home-grown global tea brand by leveraging technology and innovation in its operations.

Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

Bombay Shaving Company is a consumer goods company that focuses on developing a range of shave care, beard care, and skincare products. It specializes in men's grooming, personal care, shaving, beard grooming, skincare, and handmade soaps.

Samosa Singh offers samosa an Indian snack that has different varieties for every regional preference. Samosa Singh addresses the current gaps that exist in the Indian Samosa market. It offers a convergence of varieties with regional preferences at one place in a hygienic, fresh and exciting manner, thereby creating a huge mass-appeal.

Design Cafe is an award-winning Architecture & Interior Design firm based in Bengaluru with a focus on the Interior Residential segment. Their latest online venture brings to you the best designs, showcases them online and creates easy processes to customize them for free. The DC team firmly believes that a well-designed home makes space for everything that's part of your life and that good design has the power to change the way you live, work and play. They are working to ensure that this change should be accessible to everyone, irrespective of their project's size, budget or location.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

DropKaffe is India’s first and only online coffee shop. They offer a wide range of coffee and freshly prepared beverages. Affordable luxury combined with convenience - that’s DropKaffe. Their services are currently available in Koramangala, HSR layout, Indiranagar, Domlur, Bellandur, Marathahalli, CV Raman Nagar and BTM Layout.

Vahdam Teas Private Limited is an online tea brand based in New Delhi, India, that specializes in producing and selling a variety of premium teas, including black, white, green, oolong, chai, signature blends, and organic options. Established in 2015, the company is recognized as one of the world’s first vertically integrated online-first tea brands, focusing on sourcing fresh teas directly from gardens. Vahdam has successfully expanded its reach, shipping products to 76 countries, with the United States, Russia, and Europe being its primary markets. The company aims to establish itself as India’s first home-grown global tea brand by leveraging technology and innovation in its operations.

KWIK24 is an IoT-enabled snack vending machine that manufactures and designs smart vending machines. The company was founded in 2016 and is based in Bangalore, Karnataka, India.

Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

THB (stands for Technology | Healthcare | Big Data Analytics) is India’s leading clinical intelligence company. THB leverages real world evidence to empower the healthcare ecosystem with state-of-the-art clinical and business modules to improve patient outcomes. THB is on the mission to transform the healthcare industry from gut-based to data and evidence-based treatment and decisions.THB was founded in September 2015, and is headquartered in Gurugram (Haryana) with sales offices in 8 cities across India. Through its network, THB is currently spread across 50+ Indian cities in more than 12 states.

Witworks Consumer Technologies Pvt. Ltd. manufactures wrist wearable devices. It also offers ear phones online. The company was founded in 2014 and is based in Bengaluru, India. As of April 16, 2018, Witworks Consumer Technologies Pvt. Ltd. operates as a subsidiary of Myntra Designs Private Limited.

Bonhomia serves gourmet tea or coffee that is made from the finest beans and leaves; customized for connoisseurs of both taste and technology to homes, offices, or studios in India. Bonhomia comes in by providing artisan coffees in capsule format. Its capsules are well-preserved and brewed to ensure the rich aroma and flavors of coffee and fine teas.

Delight Foods provides an online platform designed to cater people with authentic Indian cuisines. The company's platform retails more than 600 food products across categories such as sweets, savories, masalas or mixes, papads or pickles and biscuits online, enabling consumers to order branded Indian food online.

DropKaffe is India’s first and only online coffee shop. They offer a wide range of coffee and freshly prepared beverages. Affordable luxury combined with convenience - that’s DropKaffe. Their services are currently available in Koramangala, HSR layout, Indiranagar, Domlur, Bellandur, Marathahalli, CV Raman Nagar and BTM Layout.

Aibono is a technology-driven company based in Bangalore, India, that focuses on enhancing agricultural productivity through data instruments and predictive analytics. Founded in 2014, Aibono offers solutions that support farmers from the sowing stage to harvest, utilizing precision farming techniques and Just-In-Time harvests for super perishable fruits and vegetables. The company employs patent-pending drones equipped with multispectral cameras to gather critical data on plant growth, vigor, and stress levels caused by diseases or nutrient deficiencies. Additionally, Aibono's field experts conduct advanced nutrient testing and monitor various soil and weather parameters. By analyzing this data, Aibono provides actionable insights to farm managers, enabling informed decision-making to improve yields and reduce losses. In recognition of its impact, Aibono received the Economic Times Startup Award for Best Social Enterprise in 2017.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

Delight Foods provides an online platform designed to cater people with authentic Indian cuisines. The company's platform retails more than 600 food products across categories such as sweets, savories, masalas or mixes, papads or pickles and biscuits online, enabling consumers to order branded Indian food online.

bounty is a mobile app that drives consumer behavior through rewards

DropKaffe is India’s first and only online coffee shop. They offer a wide range of coffee and freshly prepared beverages. Affordable luxury combined with convenience - that’s DropKaffe. Their services are currently available in Koramangala, HSR layout, Indiranagar, Domlur, Bellandur, Marathahalli, CV Raman Nagar and BTM Layout.

Delight Foods provides an online platform designed to cater people with authentic Indian cuisines. The company's platform retails more than 600 food products across categories such as sweets, savories, masalas or mixes, papads or pickles and biscuits online, enabling consumers to order branded Indian food online.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.