Fireside Ventures

Sammmm is a teen-founded business that operates a skincare brand. Its mission is to help teenagers integrate self-care into their daily lives by providing a range of beauty, wellness, and lifestyle products. The company prioritizes using clinically tested ingredients and ensures its products are free from animal testing, sulphates, parabens, and formaldehyde. This allows Sammmm to offer tailored items that cater to the specific needs and skin demands of its teenage customer base.

Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

Moxie Beauty is a company dedicated to revolutionizing the hair care industry. It specializes in creating high-performance, organic, and entirely clean hair care products. Moxie's unique approach involves combining art and science to deliver exceptional results. The company caters specifically to consumers with Indian hair types, considering local habits and weather conditions. Its product range is vegan and cruelty-free, ensuring it aligns with ethical consumer preferences.

Iluvia focuses on developing a diverse range of personal care products tailored for professional haircare needs, emphasizing healthy hair growth. The company creates scientifically-backed beauty and wellness items, including shampoos and conditioners, formulated to address issues such as hair and scalp damage caused by hard water. By prioritizing research and innovative formulations, Iluvia aims to restore and enhance the health of both hair and scalp for its users.

The Solved Skin is a manufacturing company focused on beauty care products, specifically targeting acne-prone skin. It offers a range of products, including moisturizers and face washes, designed to provide comprehensive skincare solutions and help break the acne cycle.

Nat Habit is a beauty and wellness brand specializing in natural skincare products. The company focuses on offering chemical and preservative-free options, utilizing ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. This approach aims to provide customers with essential nutrients that promote overall freshness and health for both mind and body. By prioritizing natural ingredients, Nat Habit seeks to deliver effective skincare solutions while ensuring the well-being of its consumers.

Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

FS Life is a House of Brands focused on providing apparel and lifestyle products for modern Indian women. Launched in 2016 by Ayushi Gudwani, FableStreet initially specialized in premium workwear. However, in response to changing market demands, the brand evolved into a multi-category western wear label, expanding its offerings to include evening and day wear. The success of FableStreet led to the establishment of two additional brands: Mikoto, which offers affordable high-quality sterling silver and semi-precious jewelry, and Marigold, a contemporary take on traditional Indian wear. In July 2022, FableStreet transitioned into FS Life, emphasizing the creation of a collection of domestic direct-to-consumer lifestyle brands that cater to the needs of today’s women in the mass-premium to premium segments. The company aims to address unmet apparel and lifestyle demands while ensuring that women feel confident and stylish in their daily lives.

Smytten is an online discovery platform focused on premium products and services, founded in 2015 by Swagata Sarangi and Siddhartha Nangia. It caters to the direct-to-consumer market by providing a unique platform for free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. Smytten enhances the shopping experience with assisted shopping features, customized offers, and the ability for users to create personalized wishlists for regular purchases, allowing consumers to test products before making a purchase decision.

Nat Habit is a beauty and wellness brand specializing in natural skincare products. The company focuses on offering chemical and preservative-free options, utilizing ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. This approach aims to provide customers with essential nutrients that promote overall freshness and health for both mind and body. By prioritizing natural ingredients, Nat Habit seeks to deliver effective skincare solutions while ensuring the well-being of its consumers.

Smytten is an online discovery platform focused on premium products and services, founded in 2015 by Swagata Sarangi and Siddhartha Nangia. It caters to the direct-to-consumer market by providing a unique platform for free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. Smytten enhances the shopping experience with assisted shopping features, customized offers, and the ability for users to create personalized wishlists for regular purchases, allowing consumers to test products before making a purchase decision.

Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

FS Life is a House of Brands focused on providing apparel and lifestyle products for modern Indian women. Launched in 2016 by Ayushi Gudwani, FableStreet initially specialized in premium workwear. However, in response to changing market demands, the brand evolved into a multi-category western wear label, expanding its offerings to include evening and day wear. The success of FableStreet led to the establishment of two additional brands: Mikoto, which offers affordable high-quality sterling silver and semi-precious jewelry, and Marigold, a contemporary take on traditional Indian wear. In July 2022, FableStreet transitioned into FS Life, emphasizing the creation of a collection of domestic direct-to-consumer lifestyle brands that cater to the needs of today’s women in the mass-premium to premium segments. The company aims to address unmet apparel and lifestyle demands while ensuring that women feel confident and stylish in their daily lives.

Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.

Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.