Fireside Ventures

Fireside Ventures is a Bengaluru-based private equity firm founded in 2017 that specializes in early-stage investments in consumer brands in India. The firm focuses on a diverse range of sectors, including consumer products and services, software, e-commerce, and wellness. Fireside Ventures manages its Investment Fund I, which was established in 2018, and targets investments ranging from INR 10 million to 150 million in approximately 20 to 25 companies. Through its strategic approach, Fireside Ventures aims to nurture and develop innovative consumer brands that resonate with the evolving market landscape.

Sonia Abraham

Associate

Ramani Agharkar

Senior Associate

Ishan Ambardar

Senior Associate

Anshul Bansal

Vice President

Dipanjan Basu

Co-Founder & Partner

Shreyans Gangwal

vice_president

Navjot Kaur

VP

Ankur Khaitan

Principal

Amit Kulkarni

Investor

Vasudha Mathur

Associate

Prayag Mohanty

Principal

Shinjini Palit

Associate

Kanwaljit Singh

Co-Founder & Managing Partner

Kanwal Singh

Founder and Managing Partner

Vinay Singh

Co-Founder & Partner

Kannan Sitaram

Partner

Anupam Soni

Senior Associate

Past deals in FMCG

10club

Series A in 2022
10club acquires small brands that sell their products on e-commerce platforms and scales those businesses.

Smytten

Series B in 2022
Smytten is an online platform that facilitates the discovery and trial of premium products and services, catering primarily to the direct-to-consumer market. It offers free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. The platform also provides assisted shopping features and allows more advanced shoppers to access customized offers and create wishlists for regular purchases. By enabling consumers to try products before committing to a purchase, Smytten enhances the shopping experience and promotes informed decision-making.

Slurrp Farm

Venture Round in 2022
Slurrp Farm is a food company focused on providing healthy and nutritious food options for children. Founded by Meghana Narayan and Shauravi Malik, the company emerged from their search for quality food for their own children, which revealed a significant gap in the market. Slurrp Farm offers a range of products, including snacks, breakfast items, cereals, and natural sweeteners, all made from nutrient-rich ingredients such as ragi, jowar, bajra, foxtail millet, and amaranth. By prioritizing taste and nutrition, Slurrp Farm aims to encourage healthier eating habits among children while ensuring that the products are appealing and enjoyable.

Smytten

Series A in 2021
Smytten is an online platform that facilitates the discovery and trial of premium products and services, catering primarily to the direct-to-consumer market. It offers free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. The platform also provides assisted shopping features and allows more advanced shoppers to access customized offers and create wishlists for regular purchases. By enabling consumers to try products before committing to a purchase, Smytten enhances the shopping experience and promotes informed decision-making.

10club

Seed Round in 2021
10club acquires small brands that sell their products on e-commerce platforms and scales those businesses.

Pilgrim

Series A in 2021
Pilgrim is a direct-to-consumer startup that manufactures its own range of personal care products.

Slurrp Farm

Series A in 2020
Slurrp Farm is a food company focused on providing healthy and nutritious food options for children. Founded by Meghana Narayan and Shauravi Malik, the company emerged from their search for quality food for their own children, which revealed a significant gap in the market. Slurrp Farm offers a range of products, including snacks, breakfast items, cereals, and natural sweeteners, all made from nutrient-rich ingredients such as ragi, jowar, bajra, foxtail millet, and amaranth. By prioritizing taste and nutrition, Slurrp Farm aims to encourage healthier eating habits among children while ensuring that the products are appealing and enjoyable.

FS Life

Series A in 2019
FableStreet Lifestyle Solutions Private Limited is a manufacturer of women's workwear, including tops, shirts, pants, skirts, and belts. Established in 2016 and located in New Delhi, India, the company operates primarily through its website. FableStreet distinguishes itself from traditional e-tailers by avoiding discounts and instead providing high-quality and luxurious products at competitive price points. The company emphasizes product development and customer experience, aiming to meet the specific needs of working women in the market.

Tasty Tales

Seed Round in 2019
Tasty Tales is a marriage of two apparent opposites: the convenience of packaged food, with the authenticity and taste of traditional, home-made dishes. Tasty Tales is a brand that enables consumers to prepare and relish traditional, authentic home cooking, in a matter of minutes. These are recipes which were followed by Grand mom's, Mom's, Aunties over the ages.

AnKa SumMor Foods

Seed Round in 2019
AnKa SumMor Foods

Bombay Shaving Company

Series A in 2018
Bombay Shaving Company is a consumer goods company that focuses on developing a range of shave care, beard care, and skincare products. It specializes in men's grooming, personal care, shaving, beard grooming, skincare, and handmade soaps.

KWIK24

Seed Round in 2018
KWIK24 is an IoT-enabled snack vending machine that manufactures and designs smart vending machines. The company was founded in 2016 and is based in Bangalore, Karnataka, India.

Bombay Shaving Company

Seed Round in 2017
Bombay Shaving Company is a consumer goods company that focuses on developing a range of shave care, beard care, and skincare products. It specializes in men's grooming, personal care, shaving, beard grooming, skincare, and handmade soaps.

KWIK24

Seed Round in 2017
KWIK24 is an IoT-enabled snack vending machine that manufactures and designs smart vending machines. The company was founded in 2016 and is based in Bangalore, Karnataka, India.

Delight Foods

Seed Round in 2016
Delight Foods provides an online platform designed to cater people with authentic Indian cuisines. The company's platform retails more than 600 food products across categories such as sweets, savories, masalas or mixes, papads or pickles and biscuits online, enabling consumers to order branded Indian food online.

Delight Foods

Seed Round in 2015
Delight Foods provides an online platform designed to cater people with authentic Indian cuisines. The company's platform retails more than 600 food products across categories such as sweets, savories, masalas or mixes, papads or pickles and biscuits online, enabling consumers to order branded Indian food online.

Delight Foods

Seed Round in 2015
Delight Foods provides an online platform designed to cater people with authentic Indian cuisines. The company's platform retails more than 600 food products across categories such as sweets, savories, masalas or mixes, papads or pickles and biscuits online, enabling consumers to order branded Indian food online.