Fireside Ventures

FableStreet Lifestyle Solutions Private Limited is a manufacturer of women's workwear, including tops, shirts, pants, skirts, and belts. Established in 2016 and located in New Delhi, India, the company operates primarily through its website. FableStreet distinguishes itself from traditional e-tailers by avoiding discounts and instead providing high-quality and luxurious products at competitive price points. The company emphasizes product development and customer experience, aiming to meet the specific needs of working women in the market.

Azani Sports is a sportswear manufacturer based in Bengaluru, India, specializing in high-quality athletic apparel such as shoes, compression tops, t-shirts, and combo shorts. The company was founded by a retired professional athlete who aimed to create transformative performance apparel suitable for world-class athletes. Azani Sports has achieved notable recognition, including being a Collegiate National Champion in the USA and winning a medal at the Asian Games, which showcases its commitment to excellence in sports performance. The brand focuses on providing athletes with the necessary apparel to enhance their performance and has gained a position in the global sports community.

boAt is a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers,travel charger & premium rugged cables. Their products blend into your daily lilfestyle, almost to the point of being a fashion accessory and a perfect fit to your ambient surroundings.

Pipa + Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa + Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa + Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa + Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa + Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa + Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.