Fireside Ventures

Fireside Ventures is a venture capital firm established in 2017 and based in Bengaluru, India. The firm specializes in investing in early-stage consumer brands, focusing on the consumer products and services sectors throughout India. By adopting a distinctive approach to investment, Fireside Ventures aims to support the growth and development of innovative consumer businesses, contributing to the evolving market landscape. The firm identifies promising startups and provides them with the resources and expertise necessary to navigate the challenges of scaling in the competitive consumer landscape.

Sonia Abraham

Senior Associate

Ankita Balotia

Vice President

Shreyans Gangwal

Vice President

Siddharth Gupta

Vice President

Ankit Jain

Associate

Ankur Khaitan

Principal

Jyotbir Khuman

Senior Associate

Amit Kulkarni

Director, Finance

Prateek Kurup

Senior Associate

Vasudha Mathur

Senior Associate

Aashish Mirchandani

Senior Associate

Prayag Mohanty

Principal

Shuchi Pandya

Principal

Shuchi Pandya

Principal

Satwik Rajput

Associate

Reemsha Reen

Vice President

VS Kannan Sitaram

Co-Founder and Partner

Ankita Balotia

Vice President

Past deals in Personal Health

Raaz

Seed Round in 2025
Raaz App is a healthcare platform focused on addressing male reproductive health challenges in India

The Good Bug

Series A in 2024
The Good Bug is a health and wellness brand dedicated to improving gut health through a scientifically formulated range of probiotics. Targeting both adults and children, the company utilizes clinically tested strains of bacteria designed to address various health issues, including digestive concerns, weight management, and women's health. Their product line specifically aims to alleviate conditions such as bloating, gas, constipation, and sleep disturbances, while also enhancing overall core health and immunity. By offering water-soluble probiotics, The Good Bug provides consumers with convenient access to effective healthcare solutions aimed at promoting daily wellness.

Happi Planet

Seed Round in 2024
Happi Planet is dedicated to transforming home and personal care routines by providing eco-friendly cleaning solutions that prioritize both effectiveness and environmental sustainability. The company specializes in a range of products, including plant-based soaps, home cleaners, dishwasher liquids, floor cleansers, and laundry detergents. Each product is formulated with high-quality, biodegradable ingredients, ensuring that they are powerful yet gentle on the planet. Happi Planet aims to make it easier for consumers to adopt natural cleaning alternatives for their daily use, contributing to a healthier home and a more sustainable environment.

Inito

Series A in 2023
Inito is a company that specializes in developing a medical testing device aimed at enhancing fertility monitoring. Its innovative device employs test strips in conjunction with a mobile application, allowing users to track their ovulation cycles conveniently from home. This solution not only provides clear and accurate results but also includes features such as reminders based on fluctuations in hormone levels. By facilitating an easy understanding of health information, Inito empowers individuals to monitor their fertility effectively and with greater ease.

The Good Bug

Series A in 2023
The Good Bug is a health and wellness brand dedicated to improving gut health through a scientifically formulated range of probiotics. Targeting both adults and children, the company utilizes clinically tested strains of bacteria designed to address various health issues, including digestive concerns, weight management, and women's health. Their product line specifically aims to alleviate conditions such as bloating, gas, constipation, and sleep disturbances, while also enhancing overall core health and immunity. By offering water-soluble probiotics, The Good Bug provides consumers with convenient access to effective healthcare solutions aimed at promoting daily wellness.

The Ayurveda Experience

Venture Round in 2022
The Ayurveda Experience is an Indian online platform specializing in Ayurvedic health and wellness products. It offers a diverse range of items, including personal care products such as lotions, cleansers, serums, and hair potions, along with dietary supplements aimed at enhancing hair health, vision, and blood sugar management. By collaborating with various affiliates, the company provides customers with access to a comprehensive selection of Ayurvedic solutions, promoting a holistic approach to personal care and well-being.

Wellbeing Nutrition

Secondary Market in 2022
Wellbeing Nutrition is an online retailer specializing in female health and nutrition. The company offers a diverse range of wellness products designed to promote health and well-being. Its product lineup includes vitamins, performance packs, hair packs, and hair care kits, all crafted from pure ingredients. Wellbeing Nutrition emphasizes the use of healthy, preservative-free components, ensuring that consumers receive high-quality products that support their nutritional needs.

Wellbeing Nutrition

Series B in 2022
Wellbeing Nutrition is an online retailer specializing in female health and nutrition. The company offers a diverse range of wellness products designed to promote health and well-being. Its product lineup includes vitamins, performance packs, hair packs, and hair care kits, all crafted from pure ingredients. Wellbeing Nutrition emphasizes the use of healthy, preservative-free components, ensuring that consumers receive high-quality products that support their nutritional needs.

Fitterfly

Series A in 2022
Fitterfly is a health and wellness service provider that specializes in offering customized wellness programs aimed at diabetes care and weight management. The company utilizes intelligent technology and scientific approaches to assist individuals dealing with diabetes, obesity, and other metabolic health conditions in achieving their health goals. Fitterfly's diverse range of services includes specialized programs for immunity, pregnancy wellness, child nutrition, and weight management, among others. Additionally, the company provides tools such as nutrition practice management software and various calculators to support patients in their health journeys. Fitterfly's mission is focused on enabling individuals to prevent, reverse, or manage metabolic health issues effectively.

Traya

Seed Round in 2022
Traya is a healthcare company that specializes in treating hair loss up to stage 4. It offers personalized treatment plans prescribed by doctors, combining trusted ingredients from Ayurveda, allopathy, and food science. Traya's holistic approach targets the root causes of hair loss, with over 250,000 customers reporting positive results through simple daily routines and customized nutrition guidance.

Wellbeing Nutrition

Series A in 2021
Wellbeing Nutrition is an online retailer specializing in female health and nutrition. The company offers a diverse range of wellness products designed to promote health and well-being. Its product lineup includes vitamins, performance packs, hair packs, and hair care kits, all crafted from pure ingredients. Wellbeing Nutrition emphasizes the use of healthy, preservative-free components, ensuring that consumers receive high-quality products that support their nutritional needs.

Fitterfly

Series A in 2021
Fitterfly is a health and wellness service provider that specializes in offering customized wellness programs aimed at diabetes care and weight management. The company utilizes intelligent technology and scientific approaches to assist individuals dealing with diabetes, obesity, and other metabolic health conditions in achieving their health goals. Fitterfly's diverse range of services includes specialized programs for immunity, pregnancy wellness, child nutrition, and weight management, among others. Additionally, the company provides tools such as nutrition practice management software and various calculators to support patients in their health journeys. Fitterfly's mission is focused on enabling individuals to prevent, reverse, or manage metabolic health issues effectively.

Mamaearth

Series B in 2020
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

The Ayurveda Experience

Seed Round in 2019
The Ayurveda Experience is an Indian online platform specializing in Ayurvedic health and wellness products. It offers a diverse range of items, including personal care products such as lotions, cleansers, serums, and hair potions, along with dietary supplements aimed at enhancing hair health, vision, and blood sugar management. By collaborating with various affiliates, the company provides customers with access to a comprehensive selection of Ayurvedic solutions, promoting a holistic approach to personal care and well-being.

Mamaearth

Series A in 2018
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

The Healthy Billion

Venture Round in 2018
THB is a prominent clinical intelligence company based in Gurugram, Haryana, founded in 2015. The company focuses on leveraging real-world evidence to enhance the healthcare ecosystem through advanced data technology solutions. By offering clinical and business modules, THB aims to improve patient outcomes and shift the healthcare industry towards data and evidence-based decision-making. With a presence in over 50 cities across more than 12 states in India, THB is dedicated to enabling data-driven healthcare and enhancing customer experience in the sector.

Mamaearth

Venture Round in 2017
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Mamaearth

Seed Round in 2016
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

The Healthy Billion

Seed Round in 2016
THB is a prominent clinical intelligence company based in Gurugram, Haryana, founded in 2015. The company focuses on leveraging real-world evidence to enhance the healthcare ecosystem through advanced data technology solutions. By offering clinical and business modules, THB aims to improve patient outcomes and shift the healthcare industry towards data and evidence-based decision-making. With a presence in over 50 cities across more than 12 states in India, THB is dedicated to enabling data-driven healthcare and enhancing customer experience in the sector.

The Good Bug

The Good Bug is a health and wellness brand dedicated to improving gut health through a scientifically formulated range of probiotics. Targeting both adults and children, the company utilizes clinically tested strains of bacteria designed to address various health issues, including digestive concerns, weight management, and women's health. Their product line specifically aims to alleviate conditions such as bloating, gas, constipation, and sleep disturbances, while also enhancing overall core health and immunity. By offering water-soluble probiotics, The Good Bug provides consumers with convenient access to effective healthcare solutions aimed at promoting daily wellness.
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