Fireside Ventures is a venture capital firm established in 2017 and based in Bengaluru, India. The firm specializes in investing in early-stage consumer brands, focusing on the consumer products and services sectors throughout India. By adopting a distinctive approach to investment, Fireside Ventures aims to support the growth and development of innovative consumer businesses, contributing to the evolving market landscape. The firm identifies promising startups and provides them with the resources and expertise necessary to navigate the challenges of scaling in the competitive consumer landscape.
Tuco Intelligent is a consumer goods company that specializes in kids skin and hair products to avoid tangled hair and dirty skin.
Pilgrim
Series B in 2024
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.
Moxie Beauty
Seed Round in 2024
Moxie Beauty is a company dedicated to revolutionizing the hair care industry. It specializes in creating high-performance, organic, and entirely clean hair care products. Moxie's unique approach involves combining art and science to deliver exceptional results. The company caters specifically to consumers with Indian hair types, considering local habits and weather conditions. Its product range is vegan and cruelty-free, ensuring it aligns with ethical consumer preferences.
iluvia
Series A in 2024
Iluvia focuses on developing a diverse range of personal care products tailored for professional haircare needs, emphasizing healthy hair growth. The company creates scientifically-backed beauty and wellness items, including shampoos and conditioners, formulated to address issues such as hair and scalp damage caused by hard water. By prioritizing research and innovative formulations, Iluvia aims to restore and enhance the health of both hair and scalp for its users.
The Solved Skin
Seed Round in 2024
The Solved Skin is a manufacturing company focused on beauty care products, specifically targeting acne-prone skin. It offers a range of products, including moisturizers and face washes, designed to provide comprehensive skincare solutions and help break the acne cycle.
Nat Habit
Series B in 2023
Nat Habit is a beauty and wellness brand specializing in natural skincare products. The company focuses on offering chemical and preservative-free options, utilizing ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. This approach aims to provide customers with essential nutrients that promote overall freshness and health for both mind and body. By prioritizing natural ingredients, Nat Habit seeks to deliver effective skincare solutions while ensuring the well-being of its consumers.
Pilgrim
Series B in 2023
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.
Smytten
Series B in 2022
Smytten is an online discovery platform focused on premium products and services, founded in 2015 by Swagata Sarangi and Siddhartha Nangia. It caters to the direct-to-consumer market by providing a unique platform for free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. Smytten enhances the shopping experience with assisted shopping features, customized offers, and the ability for users to create personalized wishlists for regular purchases, allowing consumers to test products before making a purchase decision.
Nat Habit
Series A in 2022
Nat Habit is a beauty and wellness brand specializing in natural skincare products. The company focuses on offering chemical and preservative-free options, utilizing ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. This approach aims to provide customers with essential nutrients that promote overall freshness and health for both mind and body. By prioritizing natural ingredients, Nat Habit seeks to deliver effective skincare solutions while ensuring the well-being of its consumers.
Smytten
Series A in 2021
Smytten is an online discovery platform focused on premium products and services, founded in 2015 by Swagata Sarangi and Siddhartha Nangia. It caters to the direct-to-consumer market by providing a unique platform for free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. Smytten enhances the shopping experience with assisted shopping features, customized offers, and the ability for users to create personalized wishlists for regular purchases, allowing consumers to test products before making a purchase decision.
Pilgrim
Series A in 2021
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.
Mamaearth
Series B in 2020
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.
Mamaearth
Series A in 2018
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.
Bombay Shaving Company
Series A in 2018
Bombay Shaving Company is a consumer goods business based in New Delhi, India, specializing in men's grooming and personal care products. Founded in 2015, the company offers a diverse range of items, including shave care, beard care, skincare products, and handmade soaps. Its platform provides various grooming kits and essentials, such as razors, blades, scrubs, creams, and lotions, allowing customers to conveniently select and receive these products at home. By focusing on quality and customer experience, Bombay Shaving Company aims to address the grooming needs of both men and women.
Mamaearth
Venture Round in 2017
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.
Bombay Shaving Company
Seed Round in 2017
Bombay Shaving Company is a consumer goods business based in New Delhi, India, specializing in men's grooming and personal care products. Founded in 2015, the company offers a diverse range of items, including shave care, beard care, skincare products, and handmade soaps. Its platform provides various grooming kits and essentials, such as razors, blades, scrubs, creams, and lotions, allowing customers to conveniently select and receive these products at home. By focusing on quality and customer experience, Bombay Shaving Company aims to address the grooming needs of both men and women.
Mamaearth
Seed Round in 2016
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.
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