First Round Capital

First Round Capital, established in 2004, is a San Francisco-based venture capital firm specializing in seed-stage investments. It focuses on building a robust community of technology entrepreneurs and companies, providing custom software solutions, in-person experiences, and unique services to help early-stage companies grow. First Round Capital has invested in notable startups like Uber, Square, and Warby Parker, and has adopted the Diversity Term Sheet Rider to promote diversity in its portfolio. The firm invests nationally, with additional offices in San Francisco and New York, typically providing around $500,000 in the initial investment. It actively supports its portfolio companies and has facilitated a VC-sponsored exchange fund for qualified entrepreneurs. To date, members of the First Round Capital community have raised over $2.5 billion in follow-on capital.

Meka Asonye

Partner

Brett Berson

Partner

Jeff Donnon

CFO

Amy Fu

Vice President of Investments

Todd Jackson

Partner

Josh Kopelman

Founder and Partner

Whitnie Narcisse

Operating Partner

Cory Perkins

Partner Operations Manager

Bill Trenchard

Partner

James Wu

Infrastructure and AI / ML Investor

Past deals in Sales Automation

Actively AI

Series A in 2025
Actively AI, founded by Stanford AI researchers, specializes in an artificial intelligence-driven outbound sales platform that enhances lead generation and prospecting efficiency for sales teams. The platform offers features such as automated account research, real-time identification of top prospects, and personalized messaging generation based on data insights. By utilizing these capabilities, organizations can significantly increase their sales pipeline and improve meeting booking rates, enabling sales representatives to focus more on engaging with potential clients.

Thena

Seed Round in 2023
Thena is a customer engagement platform that focuses on enhancing B2B communication through messaging applications like Slack and Teams. Founded by Ankit Saxena, Mike Molinet, Govind Kavaturi, and Unmukt Raizada, the platform assists companies in acquiring, servicing, and growing their customer base by automating communications and integrating with internal tools. Thena enables businesses to manage customer interactions more effectively, streamline escalations, and analyze customer behavior. By consolidating communication channels and providing valuable analytics, Thena aims to redefine how companies engage with their customers across these popular messaging platforms. Its client roster includes notable names such as Branch, Embrace, Mixpanel, WorkRamp, and Spotdraft, and the company is supported by various venture capital firms.

Actively AI

Seed Round in 2023
Actively AI, founded by Stanford AI researchers, specializes in an artificial intelligence-driven outbound sales platform that enhances lead generation and prospecting efficiency for sales teams. The platform offers features such as automated account research, real-time identification of top prospects, and personalized messaging generation based on data insights. By utilizing these capabilities, organizations can significantly increase their sales pipeline and improve meeting booking rates, enabling sales representatives to focus more on engaging with potential clients.

&open

Series A in 2022
&Open is a gifting platform that facilitates the sending of digital and physical gifts from brands to individuals globally. The platform is designed to enhance customer loyalty, retention, and engagement across various teams, including sales, marketing, and customer experience. It offers tools for branded communication, integrates seamlessly into existing workflows, and provides impact tracking to help brands measure effectiveness. By streamlining the gifting process, &Open enables brands to foster stronger connections with their customers and drive advocacy.

Crossbeam

Series C in 2021
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Pocus

Seed Round in 2021
Pocus is a revenue data platform designed for go-to-market teams, enabling them to analyze, visualize, and act on data regarding their prospects and customers without the need for engineering support. By providing insights at critical moments, Pocus assists companies such as Miro, Webflow, Loom, and Superhuman in prioritizing sales and success efforts, thereby enhancing their focus on high-value opportunities. The platform offers a comprehensive view of product usage, allowing teams to leverage insights effectively and optimize their sales funnels. With Pocus, sales teams can save significant time that would otherwise be spent sifting through data, ultimately uncovering substantial new revenue opportunities and facilitating the conversion of self-serve users into paying customers.

&open

Seed Round in 2021
&Open is a gifting platform that facilitates the sending of digital and physical gifts from brands to individuals globally. The platform is designed to enhance customer loyalty, retention, and engagement across various teams, including sales, marketing, and customer experience. It offers tools for branded communication, integrates seamlessly into existing workflows, and provides impact tracking to help brands measure effectiveness. By streamlining the gifting process, &Open enables brands to foster stronger connections with their customers and drive advocacy.

Atrium

Seed Round in 2021
Atrium is a San Francisco-based company that specializes in providing a data-driven sales management platform. Its service focuses on collecting and analyzing metadata from various sources, including email, calendars, phone communications, and customer relationship management systems. This comprehensive approach allows Atrium to deliver real-time insights into team performance, helping organizations make better-informed decisions. By identifying and addressing root causes of performance issues, the platform enables clients to effectively monitor project timelines and improve overall operational efficiency. Backed by prominent investors, Atrium aims to transform the way teams collaborate and work together.

Crossbeam

Series A in 2019
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Troops

Series B in 2019
Troops.ai is a revenue communications platform that enhances sales velocity, visibility, and collaboration for sales teams. It operates as a Slackbot, providing real-time transparency into Salesforce information. Users can configure Salesforce reports, communicate deal wins, and access both standard and custom Salesforce data through Slack. The platform leverages artificial intelligence to generate customizable notifications and facilitate data updates across various applications. By delivering actionable pipeline alerts, Troops.ai aims to increase sales activity and improve overall performance. The company has attracted investments from notable firms, including First Round Capital, Founder Collective, and others, reflecting its significant potential in the sales technology market.

Crossbeam

Seed Round in 2018
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Troops

Series A in 2016
Troops.ai is a revenue communications platform that enhances sales velocity, visibility, and collaboration for sales teams. It operates as a Slackbot, providing real-time transparency into Salesforce information. Users can configure Salesforce reports, communicate deal wins, and access both standard and custom Salesforce data through Slack. The platform leverages artificial intelligence to generate customizable notifications and facilitate data updates across various applications. By delivering actionable pipeline alerts, Troops.ai aims to increase sales activity and improve overall performance. The company has attracted investments from notable firms, including First Round Capital, Founder Collective, and others, reflecting its significant potential in the sales technology market.

Pattern

Seed Round in 2016
Pattern is a intelligent workspace geared towards sales teams. It prepares research for the user, streamlining the process with built in templates. Pattern can also confirm meetings, automate follow-ups, update stale records and research accounts. Lastly, Pattern uses machine learning to surface risk and momentum signals in your pipeline using data from email, calendar, and Salesforce.

Zodiac

Seed Round in 2016
Zodiac Inc. specializes in predictive analytics solutions that forecast individualized customer lifetime value by leveraging real-time sales data. Founded in 2015 and headquartered in Philadelphia, Pennsylvania, the company aims to transform businesses into customer-centric organizations by providing insights into customer behavior. Zodiac’s cloud-based platform employs advanced data models and customer analytics to predict future behaviors, enabling marketers to make informed decisions about campaign optimization and sales forecasting. By focusing on individual customer metrics, Zodiac helps organizations acquire and retain high-value customers while minimizing ineffective spending. The company operates as a subsidiary of NIKE, Inc.

Influitive

Series B in 2015
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Influitive

Series B in 2015
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

myDocket

Series A in 2013
myDocket, Inc. is a company based in Austin, Texas, that provides a platform for sales teams to organize and share various types of content, such as presentations, whitepapers, case studies, and videos. Founded in 2012 and originally known as Handshakez, Inc., myDocket aims to reduce uncertainty in the sales process by allowing sales representatives to track which materials are viewed and when by their clients. This capability helps salespeople understand customer engagement and improve their follow-up strategies. The platform features an aesthetically pleasing gallery for content presentation, easy customer access, and instant notifications for content views, enhancing the overall sales experience. With its roots in companies like Jive Software, Salesforce.com, and Solarwinds, myDocket is designed to simplify the sales process and optimize communication between sales teams and their customers.

Influitive

Seed Round in 2012
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Influitive

Seed Round in 2012
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Crunched

Seed Round in 2011
Crunched is an online platform designed for presentations and analytics, primarily aimed at helping business professionals enhance their sales efforts. The platform offers insights into customer behavior, enabling users to identify their most valuable customers and prioritize engagement effectively. Crunched facilitates connections between sales professionals and clients, allowing for real-time monitoring of engagement during meetings. Additionally, it supports collaboration within organizations and streamlines the sales process by reducing the need for data entry. Through these features, Crunched empowers users to close deals more efficiently by providing the necessary tools to understand and respond to customer needs.
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