First Serve Partners

First Serve Partners is a venture capital firm based in Boca Raton, Florida, founded in 2016 by Waylon Ian Chin and Joey Brander. It invests across consumer products, entertainment, sports, media, technology, gaming, esports, blockchain, cryptocurrency, virtual reality, and information technology, focusing on startups that can grow with guidance in development, go-to-market strategy, and partnerships. The firm emphasizes active, hands-on involvement and leverages strategic relationships and experience with Millennials and Gen Z to identify emerging trends and accelerate growth.

Brian Bernstein

Partner and CIO

Waylon Ian Chin

Founder and Managing Partner

4 past transactions

Favik

Pre Seed Round in 2021
Founded in 2020, Favik is a Colombian-based online platform designed to empower influencers by providing end-to-end brand creation and management services. It offers marketing, retail, technology, operations, finance, and business strategy solutions, enabling content creators to efficiently produce, manage, and deliver their branded products.

Sleek

Pre Seed Round in 2020
Sleek is a deep learning startup that specializes in enhancing customer experiences by reducing wait times through its innovative AI-based platform. By integrating various data sources, the company's patent-pending technology offers virtual queuing solutions that allow customers to avoid long lines while enabling businesses, such as popular merchants and event organizers, to generate additional revenue streams. The platform accurately assesses real wait times and creates a dynamically priced virtual priority lane, requiring no additional hardware or workflow changes. Serving over 20,000 businesses, Sleek is backed by prominent investors and was founded by a team of Forbes U30 honorees, including former engineers from Google and Stanford. With a dedicated team of eight, Sleek aims to transform how customers interact with service environments.

OverActive Media

Series A in 2019
Founded in 2017, OverActive Media operates as an integrated esports company, owning and managing teams while engaging audiences through strategic platforms. They generate revenue primarily through sponsorships, merchandise sales, live event ticketing, and prize winnings.

Splyce

Venture Round in 2018
Splyce, established in 2015 and based in Rochester, New York, operates an online platform that serves as a comprehensive guide to eSports events across North America and Europe. It connects fans with crucial event information and facilitates communication between attendees and organizers. Additionally, Splyce hosts a prominent editorial hub featuring insights from industry leaders and fields professional eSports teams in popular games such as CS:GO, Hearthstone, and League of Legends.
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