Firstime

Firstime is a venture capital firm based in Tel Aviv, Israel, established in 2014. It manages early-stage funds, investing in innovative, technology-driven companies at the post-seed or pre-A stage. Firstime focuses on sectors such as internet and media, software, SaaS, TMT, and digital health, with a particular interest in disruptive technologies like AI, IoT, and clean economy solutions. The firm provides not only financial backing but also tech advisory services to its portfolio companies, aiming to help them achieve solid KPIs before seeking further funding.

Jonathan Benartzi

Founder and Managing Partner

Keren Kopilov

Partner and Head of Digital Health

Shir Landau-Blum

Principal

Sella Nevo

Venture Partner

Yoni Ophir

Partner

Noy Rimer

Associate

Nir Tarlovsky

Managing Partner and Chief Investment Officer

Itamar Weizman

Partner and Head of Climate Tech

Past deals in Western Asia

FeelBetter

Venture Round in 2023
FeelBetter is a healthcare optimization platform founded in 2018 and based in Tel Aviv, Israel. The company focuses on value-based models to identify at-risk patients and recommend appropriate interventions. Its platform enhances both financial and clinical outcomes by analyzing individual health journeys, allowing healthcare organizations to diagnose potential issues before they escalate. By delivering personalized data and actionable insights, FeelBetter aims to improve the quality of care and overall business results for healthcare providers.

Matics Manufacturing Analytics

Venture Round in 2023
Matics Manufacturing Analytics Ltd. is a company based in Haifa, Israel, that specializes in developing a cloud-based digital manufacturing platform designed to enhance production efficiency in factories. Their flagship solution, Matics, serves as a production management tool that connects people, processes, systems, and machines, delivering real-time actionable insights to minimize downtime and boost productivity. The platform employs advanced algorithms to aggregate and analyze high-resolution data from various sources, including existing software and human expertise, providing stakeholders with decision-ready insights tailored to their needs. Additionally, the Matics solution enables manufacturers to automate workflows through customizable alerts and pre-set triggers, facilitating timely responses to operational events. This comprehensive approach addresses the complex requirements of diverse industries, including plastics, food and beverage, automotive, and packaging, ensuring that manufacturers can enhance their shop-floor productivity effectively.

BeeHero

Series B in 2022
BeeHero is a company that has developed an innovative beehive technology platform aimed at enhancing crop yields through effective pollination. Utilizing artificial intelligence and machine learning algorithms, the platform employs low-cost sensors to gather data from within beehives. This information helps stimulate optimal productivity during critical pollination periods, assisting farmers in safeguarding their beehives against colony collapse and improving overall pollination efficiency. Founded in 2017 by Itai Kanot, Omer Davidi, and Yuval Regev, BeeHero operates from locations in Tel Aviv and Silicon Valley, with a workforce of 50 employees, including 30 at its research and development center in Israel.

Pixellot

Series D in 2022
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.

Matics Manufacturing Analytics

Series A in 2021
Matics Manufacturing Analytics Ltd. is a company based in Haifa, Israel, that specializes in developing a cloud-based digital manufacturing platform designed to enhance production efficiency in factories. Their flagship solution, Matics, serves as a production management tool that connects people, processes, systems, and machines, delivering real-time actionable insights to minimize downtime and boost productivity. The platform employs advanced algorithms to aggregate and analyze high-resolution data from various sources, including existing software and human expertise, providing stakeholders with decision-ready insights tailored to their needs. Additionally, the Matics solution enables manufacturers to automate workflows through customizable alerts and pre-set triggers, facilitating timely responses to operational events. This comprehensive approach addresses the complex requirements of diverse industries, including plastics, food and beverage, automotive, and packaging, ensuring that manufacturers can enhance their shop-floor productivity effectively.

MyPart

Seed Round in 2020
MyPart Ltd is an artificial intelligence company based in Tel Aviv, Israel, that develops an innovative platform designed to enhance song discovery for various industries, including music, television, film, and advertising. Its award-winning technology utilizes reference songs instead of traditional tagging methods, allowing music and creative executives to search and prioritize their catalogs more effectively. By analyzing songs submitted by emerging songwriters, MyPart ensures that opportunities are matched based on relevance rather than personal connections, thus democratizing access to the industry. The platform's proprietary 'Song Mining' engine performs a detailed analysis of musical and lyrical elements, employing machine learning and digital signal processing to find songs that share common features with established benchmarks. This approach not only aids industry decision-makers in discovering new talent but also emphasizes the importance of song semantics and aesthetics. MyPart has participated in prestigious programs such as Universal Music's Abbey Road RED and Capitol Records' gBeta, and it has received accolades including the MassChallenge 2018 gold award.

LitiGate

Seed Round in 2019
LitiGate Ltd. is a technology company that specializes in providing automated claims analysis solutions for legal professionals. Founded in 2017 and headquartered in Tel Aviv-Yafo, Israel, LitiGate develops a litigation lifecycle platform aimed at enhancing dispute resolution processes for lawyers. The platform automates repetitive tasks and streamlines the connection between case data, significantly reducing the time required for initial case assessment and ongoing data review. By analyzing arguments within the context of legal and statistical insights, LitiGate offers tailored suggestions for legal arguments, facilitates research, and recommends procedural steps, helping lawyers manage cases more effectively. The company also has an office in London, further expanding its reach in the legal technology market.

MyPart

Seed Round in 2019
MyPart Ltd is an artificial intelligence company based in Tel Aviv, Israel, that develops an innovative platform designed to enhance song discovery for various industries, including music, television, film, and advertising. Its award-winning technology utilizes reference songs instead of traditional tagging methods, allowing music and creative executives to search and prioritize their catalogs more effectively. By analyzing songs submitted by emerging songwriters, MyPart ensures that opportunities are matched based on relevance rather than personal connections, thus democratizing access to the industry. The platform's proprietary 'Song Mining' engine performs a detailed analysis of musical and lyrical elements, employing machine learning and digital signal processing to find songs that share common features with established benchmarks. This approach not only aids industry decision-makers in discovering new talent but also emphasizes the importance of song semantics and aesthetics. MyPart has participated in prestigious programs such as Universal Music's Abbey Road RED and Capitol Records' gBeta, and it has received accolades including the MassChallenge 2018 gold award.

Serenus.AI

Grant in 2019
Serenus.AI focuses on advancing healthcare delivery through the development of Generative AI technologies that assist in making critical medical decisions during patient treatment pathways. The company offers an automated, clinically objective system designed to enhance referrals before medical procedures, ensuring that patients are prioritized effectively on waiting lists. This innovative solution has been validated in practice and operates in both Europe and the United States, collaborating with key healthcare stakeholders. Serenus.AI's team includes medical experts and machine learning specialists dedicated to improving the quality and equality of healthcare delivery while increasing satisfaction among patients, physicians, and payers. The company has received validation and support from multiple government entities in Israel, underscoring the significance of its technological advancements in the healthcare sector.

Serenus.AI

Seed Round in 2018
Serenus.AI focuses on advancing healthcare delivery through the development of Generative AI technologies that assist in making critical medical decisions during patient treatment pathways. The company offers an automated, clinically objective system designed to enhance referrals before medical procedures, ensuring that patients are prioritized effectively on waiting lists. This innovative solution has been validated in practice and operates in both Europe and the United States, collaborating with key healthcare stakeholders. Serenus.AI's team includes medical experts and machine learning specialists dedicated to improving the quality and equality of healthcare delivery while increasing satisfaction among patients, physicians, and payers. The company has received validation and support from multiple government entities in Israel, underscoring the significance of its technological advancements in the healthcare sector.

Matics Manufacturing Analytics

Series A in 2018
Matics Manufacturing Analytics Ltd. is a company based in Haifa, Israel, that specializes in developing a cloud-based digital manufacturing platform designed to enhance production efficiency in factories. Their flagship solution, Matics, serves as a production management tool that connects people, processes, systems, and machines, delivering real-time actionable insights to minimize downtime and boost productivity. The platform employs advanced algorithms to aggregate and analyze high-resolution data from various sources, including existing software and human expertise, providing stakeholders with decision-ready insights tailored to their needs. Additionally, the Matics solution enables manufacturers to automate workflows through customizable alerts and pre-set triggers, facilitating timely responses to operational events. This comprehensive approach addresses the complex requirements of diverse industries, including plastics, food and beverage, automotive, and packaging, ensuring that manufacturers can enhance their shop-floor productivity effectively.

Fanzone

Series A in 2018
Fanzone Ltd. is a company that provides an innovative online platform designed to assist event organizers in managing transportation for attendees of sports events and live music concerts. Founded in 2014 and based in Tel Aviv-Yafo, Israel, Fanzone's services include organized buses, shared taxis, and navigation to parking, enhancing the overall journey experience for fans. The platform not only facilitates ticket sales but also creates additional revenue streams for organizers through pre-event and post-event services, while simultaneously reducing operational costs. Fanzone fosters a community of engaged fans, which in turn strengthens brand loyalty for producers and promotes sustainable transportation options. The company's experience includes partnerships with major artists and organizations, such as Bon Jovi and UEFA, underscoring its capability to deliver comprehensive event transportation solutions.

Pixellot

Series A in 2017
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.

Fanzone

Series A in 2017
Fanzone Ltd. is a company that provides an innovative online platform designed to assist event organizers in managing transportation for attendees of sports events and live music concerts. Founded in 2014 and based in Tel Aviv-Yafo, Israel, Fanzone's services include organized buses, shared taxis, and navigation to parking, enhancing the overall journey experience for fans. The platform not only facilitates ticket sales but also creates additional revenue streams for organizers through pre-event and post-event services, while simultaneously reducing operational costs. Fanzone fosters a community of engaged fans, which in turn strengthens brand loyalty for producers and promotes sustainable transportation options. The company's experience includes partnerships with major artists and organizations, such as Bon Jovi and UEFA, underscoring its capability to deliver comprehensive event transportation solutions.

LEO Lane

Seed Round in 2017
LEO Lane Ltd. is a technology company based in Tel Aviv, Israel, that specializes in developing a platform for managing additively manufactured parts and products. Established in 2014, LEO Lane's platform ensures that products are produced strictly according to user specifications, preventing unauthorized production and safeguarding intellectual property. Its software converts three-dimensional designs into Limited Edition Object (LEO) files, allowing users to control the quantity and track the production of each model. LEO Lane also offers a customizable dashboard that provides real-time insights into the manufacturing process, including when and where each item is produced. By enabling companies to maintain control over their production processes, LEO Lane helps streamline operations and manage inventories effectively.

Matics Manufacturing Analytics

Seed Round in 2017
Matics Manufacturing Analytics Ltd. is a company based in Haifa, Israel, that specializes in developing a cloud-based digital manufacturing platform designed to enhance production efficiency in factories. Their flagship solution, Matics, serves as a production management tool that connects people, processes, systems, and machines, delivering real-time actionable insights to minimize downtime and boost productivity. The platform employs advanced algorithms to aggregate and analyze high-resolution data from various sources, including existing software and human expertise, providing stakeholders with decision-ready insights tailored to their needs. Additionally, the Matics solution enables manufacturers to automate workflows through customizable alerts and pre-set triggers, facilitating timely responses to operational events. This comprehensive approach addresses the complex requirements of diverse industries, including plastics, food and beverage, automotive, and packaging, ensuring that manufacturers can enhance their shop-floor productivity effectively.

Manage Your Trip

Series A in 2017
Manage Your Trip Ltd. is a cloud-based solution provider for tour operators and destination management companies (DMCs), founded in 2011 and headquartered in Netanya, Israel. The company offers an integrated platform that streamlines various aspects of tour management, including logistics, back-office operations, reservations, marketing, and customer feedback. Its proprietary technology enables clients to enhance their product offerings, effectively reach their target markets, and maintain real-time oversight of their operations. The platform features a central reservation system, back-office management tools, a specialized tourism customer relationship management (CRM) system, and marketing capabilities. By consolidating these functions into a single intuitive system, Manage Your Trip aims to improve productivity and drive sales for its clients in the tourism industry.

Pixellot

Secondary Market in 2016
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.

Pixellot

Series A in 2014
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.
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