FirstMark Capital

FirstMark Capital is an early-stage venture capital firm located in New York City, established in 2008 as a spin-out from Pequot Capital Management. The firm focuses on partnering with exceptional entrepreneurs who are addressing significant challenges across various sectors, particularly in technology, consumer, and enterprise industries. FirstMark Capital has cultivated a strong community among the teams within its network, facilitating the exchange of ideas and opportunities. The firm has had the privilege of collaborating with founders from notable companies such as Pinterest, Shopify, Airbnb, and Riot Games, among others. Its investment strategy encompasses a range of markets, including the United States, Canada, and Europe.

Past deals in Predictive Analytics

Statespace

Series C in 2021
StateSpace provides performance analytics and a suite of tools for casual gamers and esports athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train.It was founded in 2017 and is headquartered in New York, New York.

Bluecore

Series E in 2021
Bluecore is a Multi-Channel Marketing Platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing. By unifying, scoring, and activating consumer, behavior, and product data in one platform, Bluecore paints a comprehensive picture of each shopper and their historical, and most uniquely, anticipated relationship with brand products and experiences. Today, Bluecore manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon.

ActionIQ

Series C in 2021
ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists. We move marketing forward through the power of data, insightful analytics, and seamless marketing integration - filling in the white space left by all the Marketing Clouds.The company is dedicated to providing marketers with freedom and speed, scaling to any quantity of customer data. Capture, analyze, and utilize of all your data to build and launch marketing campaigns - without ever calling IT. AIQ is personalized marketing campaigns across all your channels in minutes, not months. Based in New York City, we are backed by leading investors including Sequoia Capital and FirstMark Capital.

Nextmv

Series A in 2021
Nextmv is a DecisionOps platform that accelerates optimization AI teams with tools for deployment, testing, CI/CD, collaboration, and management of decision models. With Nextmv, developers can create scalable, custom decision services complete with unique API endpoints and options to integrate with popular solvers and modeling solutions. Nextmv is a globally distributed Series A startup backed by FirstMark Capital, YCombinator, and leaders from Stripe, Twilio, GitHub, and Seamless.

Pigment

Series A in 2020
Pigment is a business forecasting platform that handles business strategy in real-time. Its platform helps organizations better visualize data and use it to power better business planning and forecasting. It also ingests data from many sources and crunches it in real-time and present it in an intuitive, full-spectrum view of the company allowing users to play with multiple future scenarios through charts, simulations, and continuous modeling.

Statespace

Series B in 2020
StateSpace provides performance analytics and a suite of tools for casual gamers and esports athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train.It was founded in 2017 and is headquartered in New York, New York.

Dataiku

Series D in 2020
Dataiku is a centralized data platform that moves businesses along their data journey from analytics at scale to enterprise AI. By providing a common ground for data experts and explorers, a repository of best practices, shortcuts to machine learning and AI deployment/management, and a centralized, controlled environment, Dataiku serves as a catalyst for data-powered companies. Customers like Unilever, GE, and FOX News Group use Dataiku to ensure they are moving quickly and growing exponentially along with the amount of data they’re collecting. By removing roadblocks, Dataiku ensures more opportunities for business-impacting models and creative solutions, allowing teams to work faster and smarter.

Bluecore

Series D in 2020
Bluecore is a Multi-Channel Marketing Platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing. By unifying, scoring, and activating consumer, behavior, and product data in one platform, Bluecore paints a comprehensive picture of each shopper and their historical, and most uniquely, anticipated relationship with brand products and experiences. Today, Bluecore manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon.

Nextmv

Seed Round in 2020
Nextmv is a DecisionOps platform that accelerates optimization AI teams with tools for deployment, testing, CI/CD, collaboration, and management of decision models. With Nextmv, developers can create scalable, custom decision services complete with unique API endpoints and options to integrate with popular solvers and modeling solutions. Nextmv is a globally distributed Series A startup backed by FirstMark Capital, YCombinator, and leaders from Stripe, Twilio, GitHub, and Seamless.

ActionIQ

Series C in 2020
ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists. We move marketing forward through the power of data, insightful analytics, and seamless marketing integration - filling in the white space left by all the Marketing Clouds.The company is dedicated to providing marketers with freedom and speed, scaling to any quantity of customer data. Capture, analyze, and utilize of all your data to build and launch marketing campaigns - without ever calling IT. AIQ is personalized marketing campaigns across all your channels in minutes, not months. Based in New York City, we are backed by leading investors including Sequoia Capital and FirstMark Capital.

Dataiku

Series C in 2018
Dataiku is a centralized data platform that moves businesses along their data journey from analytics at scale to enterprise AI. By providing a common ground for data experts and explorers, a repository of best practices, shortcuts to machine learning and AI deployment/management, and a centralized, controlled environment, Dataiku serves as a catalyst for data-powered companies. Customers like Unilever, GE, and FOX News Group use Dataiku to ensure they are moving quickly and growing exponentially along with the amount of data they’re collecting. By removing roadblocks, Dataiku ensures more opportunities for business-impacting models and creative solutions, allowing teams to work faster and smarter.

ActionIQ

Series B in 2017
ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists. We move marketing forward through the power of data, insightful analytics, and seamless marketing integration - filling in the white space left by all the Marketing Clouds.The company is dedicated to providing marketers with freedom and speed, scaling to any quantity of customer data. Capture, analyze, and utilize of all your data to build and launch marketing campaigns - without ever calling IT. AIQ is personalized marketing campaigns across all your channels in minutes, not months. Based in New York City, we are backed by leading investors including Sequoia Capital and FirstMark Capital.

Bluecore

Series C in 2017
Bluecore is a Multi-Channel Marketing Platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing. By unifying, scoring, and activating consumer, behavior, and product data in one platform, Bluecore paints a comprehensive picture of each shopper and their historical, and most uniquely, anticipated relationship with brand products and experiences. Today, Bluecore manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon.

Dataiku

Series B in 2017
Dataiku is a centralized data platform that moves businesses along their data journey from analytics at scale to enterprise AI. By providing a common ground for data experts and explorers, a repository of best practices, shortcuts to machine learning and AI deployment/management, and a centralized, controlled environment, Dataiku serves as a catalyst for data-powered companies. Customers like Unilever, GE, and FOX News Group use Dataiku to ensure they are moving quickly and growing exponentially along with the amount of data they’re collecting. By removing roadblocks, Dataiku ensures more opportunities for business-impacting models and creative solutions, allowing teams to work faster and smarter.

Dataiku

Series A in 2016
Dataiku is a centralized data platform that moves businesses along their data journey from analytics at scale to enterprise AI. By providing a common ground for data experts and explorers, a repository of best practices, shortcuts to machine learning and AI deployment/management, and a centralized, controlled environment, Dataiku serves as a catalyst for data-powered companies. Customers like Unilever, GE, and FOX News Group use Dataiku to ensure they are moving quickly and growing exponentially along with the amount of data they’re collecting. By removing roadblocks, Dataiku ensures more opportunities for business-impacting models and creative solutions, allowing teams to work faster and smarter.

Bluecore

Series A in 2015
Bluecore is a Multi-Channel Marketing Platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing. By unifying, scoring, and activating consumer, behavior, and product data in one platform, Bluecore paints a comprehensive picture of each shopper and their historical, and most uniquely, anticipated relationship with brand products and experiences. Today, Bluecore manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon.

Tubular

Series B in 2014
Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. We provide the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Tubular’s software tracks over 4 Billion videos, 1 Trillion Views, 10 Million influencers, 90K brands, 40K media, and 48 Billion sponsored video views. In total, that’s over 350 Million more videos analyzed per month than our closest competitor. We know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software.

Bluecore

Seed Round in 2013
Bluecore is a Multi-Channel Marketing Platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing. By unifying, scoring, and activating consumer, behavior, and product data in one platform, Bluecore paints a comprehensive picture of each shopper and their historical, and most uniquely, anticipated relationship with brand products and experiences. Today, Bluecore manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon.

Artisan Mobile

Series A in 2013
Artisan Mobile is a mobile software provider that enables marketers to understand user behavior, create segments, and communicate directly with app users through personalized push notifications and in-app messages. Its software makes it easy for marketers to drive mobile engagement, and dramatically improve their return on mobile. It was founded in 2010 and headquartered in Philadelphia, Pennsylvania.

Playnomics

Series B in 2013
Playnomics, a predictive data and marketing platform for free-to-play games and apps, empowers marketers and developers to quickly predict player value and behavior, and immediately act on those insights with customized messaging. Equipped with Playnomics’ dynamic player segmentation engine and drag-and-drop campaign marketing tools, apps can tailor monetization and retention campaigns that protect VIPs, nurture new spenders, and monetize non-spenders. Their smarter, predictive analytics and messaging platform help app makers and marketers make better choices and earn from everyone.

Tubular

Series A in 2012
Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. We provide the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Tubular’s software tracks over 4 Billion videos, 1 Trillion Views, 10 Million influencers, 90K brands, 40K media, and 48 Billion sponsored video views. In total, that’s over 350 Million more videos analyzed per month than our closest competitor. We know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software.

Jirafe

Seed Round in 2010
Jirafe grows revenues for retailers through eCommerce-tailored analytics and data driven marketing and merchandising. Using Jirafe, tens of thousands of merchants know who buys, what sells and how to grow their business. We believe the most informed retailers make the most successful retailers. Our goal is to automate mission critical tasks every eCommerce store faces, so merchants can spend their time and talents where it matters most: driving their business forward. We are a passionate and collaborative team with big ideas about big data, analytics & machine learning. We are constantly learning, taking risks and growing together. Jirafe is well-funded by top VC firms including Foundry Group, FirstMark Capital, First Round Capital, O’Reilly Alpha Tech Ventures and the City of New York. Jirafe is based in New York City.

SPADAC

Series A in 2007
SPADAC is leading the fusion of spatial intelligence and predictive analytics. Our technology and services provide government and commercial enterprises with actionable intelligence to minimize risk, maximize opportunity, and ensure enterprise resiliency.
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