FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Guimar Vaca Sittic

Venture Partner

Luke Skertich

Investor

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Colombia

Somos Internet

Series A in 2025
Somos Internet is a network and telecommunications startup that provides latest generation internet with a fast, secure, stable connection. The company was founded in 2018 and is headquartered in Medellín, Antioquia, Colombia.

Simetrik

Series B in 2024
Founded in 2017, Simetrik specializes in providing big data solutions for corporate finance control and automation. Its platform offers AI-powered tools, no-code configuration, and secure data integration capabilities, enabling global enterprises to streamline transaction reconciliation, detect anomalies, reduce manual effort, accelerate financial closings, and enhance decision-making.

Somos Internet

Seed Round in 2024
Somos Internet is a network and telecommunications startup that provides latest generation internet with a fast, secure, stable connection. The company was founded in 2018 and is headquartered in Medellín, Antioquia, Colombia.

Elenas

Convertible Note in 2023
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Simetrik

Series A in 2023
Founded in 2017, Simetrik specializes in providing big data solutions for corporate finance control and automation. Its platform offers AI-powered tools, no-code configuration, and secure data integration capabilities, enabling global enterprises to streamline transaction reconciliation, detect anomalies, reduce manual effort, accelerate financial closings, and enhance decision-making.

Elenas

Series B in 2022
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Simetrik

Series A in 2022
Founded in 2017, Simetrik specializes in providing big data solutions for corporate finance control and automation. Its platform offers AI-powered tools, no-code configuration, and secure data integration capabilities, enabling global enterprises to streamline transaction reconciliation, detect anomalies, reduce manual effort, accelerate financial closings, and enhance decision-making.

Platzi

Series B in 2021
Platzi is an online education platform that delivers live and recorded courses across design, marketing, and programming. It offers professional tracks in application and web development, online marketing, interface design, server administration, and related fields, with interactive features such as real-time collaboration among students and industry-leading instructors. The platform emphasizes practical, in-demand skills for lifelong learning, using video and interactive lessons to teach applied concepts rather than traditional academia, and supports learners worldwide in multiple languages. Founded in 2012, Platzi serves a global student base and provides access to project sharing, guides, tutorials, and bonus live sessions to enhance learning.

Chiper

Series B in 2021
Chiper is a leading B2B e-commerce platform that connects corner stores across Latin America. Operating in Colombia, Mexico, and soon Brazil, Chiper aggregates demand from thousands of stores to optimize supply chains, offering faster delivery, wider product selection, and competitive pricing.

Elenas

Series A in 2021
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Chiper

Series A in 2020
Chiper is a leading B2B e-commerce platform that connects corner stores across Latin America. Operating in Colombia, Mexico, and soon Brazil, Chiper aggregates demand from thousands of stores to optimize supply chains, offering faster delivery, wider product selection, and competitive pricing.

Frubana

Series A in 2020
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Habi

Pre Seed Round in 2019
Founded in 2019, Habi is a technology-driven real estate company headquartered in Bogotá, Colombia. It simplifies the homeownership lifecycle for middle-class customers throughout Latin America by providing a proprietary pricing algorithm and platform that enables faster and more efficient buying and selling of homes.

Frubana

Seed Round in 2019
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.
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