FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

Fabrice Grinda

Co-Founder

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Principal

Past deals in Colorado

Flock Homes

Venture Round in 2025
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.

LeafLink

Series D in 2023
LeafLink operates a wholesale management platform designed to connect cannabis brands and retailers, facilitating streamlined ordering processes, simplified communication, and reduced administrative tasks. The company's platform offers tools for driving brand awareness, boosting sales, tracking orders, engaging with customers, and managing logistics partners. LeafLink serves over 1,200 brands and 3,500 retailers across 22 territories in the US and Canada. Founded in 2015 and headquartered in New York, LeafLink also maintains offices in Los Angeles, San Francisco, Denver, Austin, and Toronto.

Tilled

Convertible Note in 2022
Tilled, Inc. operates a payments platform that provides a PayFac-as-a-Service solution, enabling business-to-business independent software vendors (ISVs) to monetize payments processed through their systems. Founded in 2019 and based in Boulder, Colorado, Tilled offers hosted payment forms, recurring payments, and split payments services. Its platform utilizes modern application programming interfaces (APIs) and software development kits (SDKs) to facilitate seamless payment integration, allowing software companies to launch quickly without incurring upfront costs or needing additional staffing. By managing the complexities of payment facilitation, including regulatory compliance and associated liabilities, Tilled allows software vendors, marketplaces, and SaaS companies to focus on their core operations while generating revenue from credit card processing.

Let’s Do This

Seed Round in 2019
Let’s Do This is an online marketplace that connects athletes with a wide range of endurance events, including running, cycling, triathlons, and obstacle races. Founded in 2016 by Alex Rose and Sam Browne, the platform serves as a comprehensive resource for both race organizers and participants. It enables race organizers to effectively reach a dedicated community of endurance sports enthusiasts, while providing users with detailed event information, news, and special offers. Headquartered in San Francisco, California, with an office in London, United Kingdom, Let’s Do This aims to make it easy for individuals to find and book a variety of races, from local 5k fun runs to major international competitions.

Broadlume

Series B in 2019
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Let’s Do This

Pre Seed Round in 2018
Let’s Do This is an online marketplace that connects athletes with a wide range of endurance events, including running, cycling, triathlons, and obstacle races. Founded in 2016 by Alex Rose and Sam Browne, the platform serves as a comprehensive resource for both race organizers and participants. It enables race organizers to effectively reach a dedicated community of endurance sports enthusiasts, while providing users with detailed event information, news, and special offers. Headquartered in San Francisco, California, with an office in London, United Kingdom, Let’s Do This aims to make it easy for individuals to find and book a variety of races, from local 5k fun runs to major international competitions.

Ibotta

Series C in 2017
Ibotta, founded in 2011 and headquartered in Denver, Colorado, operates as a mobile application that enables users to earn cashback on purchases from various brands and retailers. The company partners with these entities to offer cash incentives on products ranging from groceries to electronics, facilitating a mutually beneficial relationship between consumers and brands.

Havenly

Seed Round in 2015
Havenly is an online interior design service provider based in Denver, Colorado, with additional physical presence in Boston, Massachusetts. Founded in 2013, Havenly connects users with professional interior designers through online style surveys and photo uploads, allowing clients to receive personalized design consultations tailored to their unique style and space. The platform facilitates the purchase of furniture and decorative items from a wide range of retailers, ensuring competitive pricing. Havenly's services cater to various budgets, making home redesign accessible and cost-effective for users.
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