FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

Fabrice Grinda

Co-Founder

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in North Africa

iMENA Group

Funding Round in 2025
iMENA Group is a venture capital investment firm established in 2013 and headquartered in Dubai, United Arab Emirates. The firm focuses on the consumer Internet market in the Middle East and North Africa (MENA) region, targeting the hyper-growth phase of this sector. iMENA invests in and collaborates with promising founders and organizations across various industries, leveraging globally proven technology and business models. Additionally, the company provides strategic and operational support to help address the challenges of developing and scaling online businesses in the MENA region.

Yassir

Series A in 2021
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Elmenus

Series C in 2021
Elmenus is a food discovery platform based in Cairo, Egypt, founded in 2011. The company operates a digital application that allows users to explore nearby restaurants and discover popular dishes, enhanced by community-generated content including photos, reviews, and ratings. Catering to over one million monthly users, Elmenus combines a social and visual experience to facilitate food discovery and ordering. It has expanded its presence with offices in several Egyptian cities, including Alexandria and Sharm El Sheikh. The platform's focus on personalized recommendations helps users find and enjoy the food they love, making it a significant player in Egypt's food tech landscape.

OpenSooq

Venture Round in 2021
OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.

Yassir

Seed Round in 2019
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

OpenSooq

Seed Round in 2017
OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.

OpenSooq

Convertible Note in 2016
OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.
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