FJ Labs

FJ Labs is a U.S.-based investment firm established in 2015 by Fabrice Grinda. The firm operates with a stage-agnostic approach, primarily targeting marketplaces and consumer-facing startups. FJ Labs focuses its investments on seed and Series A rounds, with a financial commitment ranging from $50,000 to $5,000,000. The firm has invested in a variety of notable companies, including Alibaba Group, beepi, BrightRoll, Betterment, and ADORE ME.

Matias Barbero

Investor

Zineb Belghiti

Associate

Camila Bustamante

Analyst

Andres Santos Cantu

Entrepreneur-in-Residence and Investor

Agapitos Diakogiannis

Entrepreneur-in-Residence and Investor

Nancy Dong

Entrepreneur-in-Residence and Investor

Vivian Graves

Entrepreneur-in-Residence and Investor

Fabrice Grinda

Founding Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Mark Lurie

Venture Partner

Jose Marin

Founding Partner

Martin Pustilnick

Entrepreneur-in-Residence and Investor

Guimar Vaca Sittic

Venture Partner

Luke Skertich

Investor

Kelly Tully

Head of Platform / Investor

Jeff Weinstein

Partner

Andrea Xu

Entrepreneur-in-Residence and Investor

Past deals in San Francisco Bay Area

Secfi

Pre Seed Round in 2023
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

Proper

Series B in 2023
Proper Technologies, Inc. provides automated accounting and bookkeeping services specifically tailored for the property industry. Founded in 2017 and based in San Francisco, California, the company leverages artificial intelligence and machine learning to enhance its offerings. Proper's solutions are designed to assist property managers, property owners, and asset managers in expanding their portfolios while streamlining financial operations. By employing advanced technology and insights from experienced financial specialists, Proper enables clients to minimize the time accountants spend on routine tasks, allowing them to focus on strategic growth and operational efficiency.

Freemodel

Series A in 2023
Freemodel offers pre home renovation services that help agents buy or sell houses. Their services includes selecting finish materials, colors, preparing construction documentation, build schematics, dynamic visualizations, and required permit plans for each project.

Zeel

Convertible Note in 2023
Zeel Networks, Inc. offers Zeel, a solution to book same-day in-home massages with licensed and vetted therapists in New York City, Long Island/The Hamptons, Los Angeles, Miami/Palm Beach, Baltimore, and San Francisco Bay Area, as well as in Nashville, Tennessee. It allows users to book chair massage sessions via its iPhone or Android applications, web site, and mobile site. The company also provides Zeel Spa, a staffing solution for spas, salons, and hotels to book a licensed, vetted Zeel massage therapist to fill vacant appointments due to last-minute staff absences. It also delivers massage on demand services in Madison and Milwaukee, Wisconsin; and Louisville, Kentucky. Zeel Networks, Inc. was founded in 2010 and is based in New York, New York.

PipeDreams

Pre Seed Round in 2022
PipeDreams Ventures is a venture-backed company building tech-powered home services providers.

Skyfire

Seed Round in 2022
Skyfire operates an open protocol financing platform designed to enhance the accessibility of digital assets, particularly non-fungible tokens (NFTs). By offering point-of-sale financing options, Skyfire simplifies the purchasing process for NFTs, allowing users to acquire these digital assets more easily. Additionally, the platform provides collateralized lending solutions that improve post-sale liquidity, enabling users to access funds against their NFT holdings. This approach not only facilitates smoother transactions but also empowers marketplaces to offer differentiated and flexible payment and liquidity solutions, contributing to the growth of NFTs as a significant asset class.

Via.Delivery

Seed Round in 2022
Via.Delivery is a platform to make offline retail pick points for eCommerce using logistics, warehouses, and personnel of retail. The company helps eCommerce stores solve their last-mile solution through retail chains. It organizes the delivery process from online sellers to offline chains of stores, increasing clients' traffic for retailer partners, and making the collection process easier for the final customer.

BlueOcean

Series B in 2022
BlueOcean: the company providing million-dollar brand audits in seven days for $17K. We make it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence. By harnessing algorithms, we speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the cost.

Overnight

Pre Seed Round in 2022
Overnight Finance is a protocol for asset management that provides passive yield products based on delta-neutral strategies to conservative stablecoin investors. It creates a profitable stablecoin USD+ that is backed by a conservative DeFi portfolio and is focused on maximum liquidity and avoiding losses even on a one-day horizon. The USD+ token can be exchanged for USDC at the owner's request, which is positioned as a secured asset with a reserve in the form of short-term US Treasuries and fiat currencies.

Empowerly

Venture Round in 2021
Empowerly, Inc. provides college counseling and tutoring services. It serves 7th-12th grade, transfer, and graduate students. Empowerly, Inc. was formerly known as Synocate, Inc. The company is headquartered in San Mateo, California.

Platzi

Series B in 2021
Platzi Inc. operates an online education platform that offers live and recorded classes focusing on design, marketing, and programming. The platform provides professional courses in areas such as web development, online marketing, interface design, and server administration. With a completion rate of 70%, Platzi serves over 80,000 students globally, emphasizing real-time collaboration between learners and industry experts. The courses are designed to help students acquire in-demand skills relevant to the tech industry, utilizing video and interactive lessons in Spanish, English, and Portuguese. Founded in 2010 and originally named Mejorando.la, the company rebranded to Platzi Inc. in 2015 and is headquartered in San Francisco, California. The platform not only facilitates project file sharing and note exchange among classmates but also offers technical support to enhance the learning experience.

Quince

Series A in 2021
Quince is a new e-commerce company that focuses on leveraging an M2C supply chain to deliver premium essentials at the lowest market price. It acts as a thin storefront to bring manufacturers and artisans closer to their customers through shared partnership in brand or marketing. The company was founded in 2018 and is headquartered in San Francisco, California.

Sendoso

Series C in 2021
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

Shipyard Software

Seed Round in 2021
Shipyard Software is a decentralized exchange for retail crypto traders. The company was founded in 2021 and is headquartered in San Francisco, California.

Nabis

Series B in 2021
Licensed software-enabled cannabis distributor

Candidate Labs

Seed Round in 2021
Candidate Labs Inc. is a recruiting firm based in San Francisco, California, established in 2018. The company specializes in connecting sales and marketing professionals with technology companies seeking to hire them. By leveraging technology and data, Candidate Labs enhances the job search and hiring experience, allowing recruiters to efficiently grow teams without sacrificing quality or speed. Candidates benefit from access to a broader range of opportunities and valuable insights that help them secure positions that align with their career goals. Through its platform, Candidate Labs offers screening, interviews, and recommendation services, aiming to streamline the recruitment process for both employers and job seekers.

Incode

Series A in 2021
Incode Technologies Inc. is a digital identity company specializing in biometric identity solutions that enhance customer experiences across banking, payments, hospitality, and retail sectors. The company has developed Incode Omni, an omnichannel platform that leverages artificial intelligence to provide secure identity verification through facial recognition and government-issued IDs. Its product suite includes Incode Hello, a chat and video conference solution; Incode Welcome, for applying for bank accounts or credit cards; Incode Facepay, a facial recognition payment system; Incode Talk, for app authentication; and Incode Greet. Founded in 2015 and headquartered in San Francisco, Incode operates globally, with additional offices in Europe and Latin America. The company is recognized for its enterprise-grade facial recognition capabilities and serves some of the world's largest banks, financial institutions, and retailers, setting a high standard for convenience and security in digital identity verification.

Via.Delivery

Funding Round in 2021
Via.Delivery is a platform to make offline retail pick points for eCommerce using logistics, warehouses, and personnel of retail. The company helps eCommerce stores solve their last-mile solution through retail chains. It organizes the delivery process from online sellers to offline chains of stores, increasing clients' traffic for retailer partners, and making the collection process easier for the final customer.

Quince

Seed Round in 2021
Quince is a new e-commerce company that focuses on leveraging an M2C supply chain to deliver premium essentials at the lowest market price. It acts as a thin storefront to bring manufacturers and artisans closer to their customers through shared partnership in brand or marketing. The company was founded in 2018 and is headquartered in San Francisco, California.

Curtsy

Series A in 2021
Curtsy, Inc. is a company based in San Francisco, California, founded in 2016. It operates a mobile application designed specifically for women, allowing them to rent and sell a variety of fashion items including dresses, shoes, handbags, jewelry, and accessories. The app simplifies the process of buying and selling stylish clothing, catering to a community of users who seek to engage in a sustainable and cost-effective shopping experience.

Kyte

Seed Round in 2021
Kyte’s mission is to offer the most compelling and most customer-centric way to get a car for consumers on top of fully virtualized cloud fleet ecosystem.

Gorgias

Series B in 2020
Gorgias Inc. is an e-commerce platform established in 2015 and headquartered in San Francisco, California, that specializes in enhancing customer service for brands. The company offers a multi-channel helpdesk that integrates with e-commerce merchants, enabling them to manage customer support from a centralized location. Gorgias connects various business applications and communication channels, providing support agents with a comprehensive view of customer interactions. Additionally, it utilizes machine learning to automate responses to common customer inquiries, thereby maximizing productivity and efficiency in customer service operations.

twine

Seed Round in 2020
Twine is a productivity platform that leverages artificial intelligence to enhance decision-making and task management for C-Suite executives and leadership teams. It provides features such as the automatic extraction of tasks and decisions from meetings and email threads, real-time prioritization of next steps, and streamlined collaboration across various communication channels. These capabilities aim to improve accountability, maintain alignment, and facilitate the efficient management of critical projects, allowing users to focus on essential tasks. Additionally, Twine is designed for deep networking, making it particularly useful for virtual events and remote teams. This dual focus on productivity and networking positions Twine as a valuable resource for organizations seeking to optimize their operations in increasingly digital environments.

Ravacan

Pre Seed Round in 2020
Ravacan is an analytics and collaboration platform tailored for industrial buyers and their suppliers. The platform focuses on purchasing and procurement, offering tools to analyze costs and manage supplier relationships effectively. It aids users in identifying suitable suppliers and navigating supply chain disruptions while automating repetitive tasks. Additionally, Ravacan provides functionalities for demand forecasting, product costing, and calculating return on investment. By enhancing supplier acquisition and reducing costs, the platform aims to increase productivity for global supply and commodity managers.

Ribbon

Seed Round in 2020
Ribbon is a one-stop-shop online platform for live and recorded events to the next level. It offers tickets to online events and sells recorded content. It aims on making online events easy. It integrates with Zoom, customizes email marketing, and builds an online library. Their Zoom integration automatically creates meetings with unique links and passwords for each event. It was founded in 2020 and is based in San Francisco, California, United States.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce businesses. Founded in 2016 and based in Irvine, California, it offers a comprehensive platform that enables merchants to create engaging quizzes, collect data, and utilize personalized automation through Facebook Messenger and SMS. The platform is designed to enhance customer engagement by allowing users to build chatbots that can perform various functions, including content delivery, customer service, and product showcasing. Octane AI is particularly popular among Shopify brands, with over 1,000 merchants relying on its services to personalize customer journeys and improve conversion rates. The company operates remotely and is supported by notable Silicon Valley investors, emphasizing its commitment to innovation in social media marketing and customer interaction.

Archer

Series A in 2020
Archer is an aerospace company building an all-electric vertical takeoff and landing aircraft focused on improving mobility in cities. The company's mission is to advance the benefits of sustainable air mobility. Archer is designing, manufacturing, and operating a fully electric aircraft that can carry four passengers for 60 miles at speeds of up to 150mph while producing minimal noise. Archer's team is based in the San Francisco Bay Area.

Leap

Series A in 2020
Leap is a marketplace for Distributed Energy Resources to participate in the energy market. It allows every connected device to help balance the grid, and get paid for it and access wholesale markets through a single API and help build the flexible, renewable grid of the future. Leap aims to make global energy markets accessible to anyone, starting with demand response and expanding into generation and ancillary services. Leap was founded by Thomas Folker and Remco Van Den Elzen.

SkySelect

Series A in 2020
SkySelect is a marketplace for the $100B aircraft parts industry. We are helping the world’s leading airlines to operate efficiently and on-time by enabling maintenance leaders to automate the purchasing and fulfillment of high quality aircraft parts from the world’s leading suppliers.

Candidate Labs

Pre Seed Round in 2020
Candidate Labs Inc. is a recruiting firm based in San Francisco, California, established in 2018. The company specializes in connecting sales and marketing professionals with technology companies seeking to hire them. By leveraging technology and data, Candidate Labs enhances the job search and hiring experience, allowing recruiters to efficiently grow teams without sacrificing quality or speed. Candidates benefit from access to a broader range of opportunities and valuable insights that help them secure positions that align with their career goals. Through its platform, Candidate Labs offers screening, interviews, and recommendation services, aiming to streamline the recruitment process for both employers and job seekers.

SCiFi Foods

Pre Seed Round in 2020
SCiFi Foods, known as Artemys, Inc., is a biotechnology company based in San Leandro, California, founded in 2019. The company specializes in producing meat and meat products through innovative methods that cultivate meat from animal cells rather than relying on traditional animal harvesting. This approach allows SCiFi Foods to create next-generation meat alternatives, promoting sustainability in food production. The company aims to revolutionize the meat industry by offering a more humane and environmentally friendly way to provide protein to consumers.

Apostrophe

Seed Round in 2019
YoDerm is a health and wellness startup in US that offers oline dermatology. The treatment of certain visual conditions are easily diagnosed through images. Conditions such as acne, rosacea, anti-aging, or eyelash thinning can be safely and legally treated online. Receive treatment from our U.S. board certified dermatologists at your convenience, without the hassle of waiting weeks for an appointment or traveling to the doctor’s office.

Eden

Series B in 2019
Eden Technologies, Inc. is a workplace management platform based in San Francisco, California, that offers a comprehensive solution for managing office environments across the United States. Founded in 2001, the platform supports a wide range of functions, including administrative services, catering, cleaning, corporate events, and IT support. Eden's software allows companies to efficiently register visitors, track employee requests, book meeting rooms, and manage maintenance tasks. Additionally, the platform has introduced features to assist teams in safely returning to the office during the COVID-19 pandemic. Eden aims to enhance workplace experiences by providing an all-in-one solution for various operational needs.

Hemster

Series A in 2019
Hemster, Inc. is an on-demand tailoring service founded in 2015 and based in San Francisco, California. The company specializes in garment alteration and hemming services, enabling customers to achieve their desired fit regardless of where they shop. Hemster partners with brand-name retailers nationwide, allowing them to offer tailored sizing solutions from off-the-rack inventory through its Perfect Fit Platform. This approach helps eliminate the common challenge of finding the right size, enhancing the shopping experience for customers. Hemster also operates in key markets such as the Bay Area, Los Angeles, and New York.

Jyve

Venture Round in 2019
Jyve Corporation is a technology company based in San Francisco, California, that focuses on connecting businesses with on-demand labor through its mobile application. Founded in 2015, Jyve serves grocery stores, brands, and retailers by providing access to a network of certified workers, known as Jyvers. This platform allows brands to efficiently meet their in-store execution needs by matching them with skilled labor capable of performing various tasks such as stocking, auditing, ordering, and building displays. Operating primarily across the United States, Jyve enhances operational efficiency for its clients by ensuring the right workforce is available at the right time.

Secfi

Series A in 2019
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

Tundra

Series A in 2019
Tundra is the modern wholesale marketplace that allows buyers and suppliers to transact online with no fees or markups. Our platform uses proprietary technology to automate end-to-end wholesale processes, eliminating onerous tasks and saving our buyers and suppliers time and money. We sell and deliver product directly from US and Canadian brands to businesses around the world and around the corner. Our community of over 10,000 businesses shop from a broad assortment in popular categories including kids, home, beauty, apparel, and general merchandise. Tundra is venture-backed and has offices in San Francisco and Zurich.

The Lobby

Seed Round in 2019
The Lobby is an innovative video shopping platform that combines the convenience of online shopping with the engagement of in-store experiences. By featuring influencer-created videos, it offers a dynamic shopping environment reminiscent of a QVC-meets-TikTok format, allowing consumers to discover and explore top fashion brands in an inspiring way. The platform enables a seamless transition between digital and physical retail, enhancing the shopping experience. Additionally, The Lobby introduces a unique try-before-you-buy payment option, providing customers with a risk-free method to shop online, thereby addressing common concerns associated with e-commerce.

Trusted

Series A in 2019
Trusted, Inc. operates a digital employment platform specifically designed for nurses, facilitating the connection between job seekers and employers. The platform functions as an automated online employment agency, enabling candidates to easily access job openings while managing their resumes, credentials, and certifications. Founded in 2017 and headquartered in San Francisco, Trusted Health aims to streamline the job application process, allowing nurses to apply for flexible job opportunities in real-time. The company is supported by multiple venture capital firms and healthcare innovators, emphasizing its commitment to improving employment solutions in the nursing industry.

Blume

Seed Round in 2019
ElleBox provides organic feminine hygiene subscription box service.

Blume

Seed Round in 2019
ElleBox provides organic feminine hygiene subscription box service.

Sendoso

Series A in 2019
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

Confident LIMS

Series A in 2019
Confident LIMS is a technology company focused on enhancing transparency in the legal cannabis sector. It operates the largest real-time database of legal cannabis, offering free software specifically designed for cannabis testing laboratories. This platform facilitates communication between producers and consumers, enabling producers to showcase product quality and potentially command higher prices. Retailers benefit from the ability to rate their supply, leading to more informed purchasing decisions. Additionally, consumers gain insights into product ingredients, promoting confidence in their purchases. The platform combines an intuitive interface with a network of laboratories and testing clients, allowing labs to attract and retain customers, streamline workflows, and ensure that clients receive lab-tested products from licensed and compliant vendors.

Arconex

Seed Round in 2019
Arconex improves the construction industry by making it more seamless and efficient. Member firms benefit from better pricing from repeat/bulk buying, virtuous repeat cycles that recursively improve efficiency, harmonized working relationships leading to efficient cooperation, increased predictability leading to better planning and execution. Arconex assists its members by facilitating and fostering long-term relationships with strategic partners including developers, building owners, architects and engineers. Sebastian Donovan and David Bittinger founded the company in 2019 in San Francisco, California.

Lime

Series A in 2019
Lime aims to provide a sustainable solution to the first and last mile transportation problem by helping people move around their cities in an affordable and convenient way while eliminating their carbon footprint. The company empowers future generations to change their behavior so we can save this planet together. From the electric scooter to the e-assist and pedal bike, experience the excitement of Lime’s smart mobility fleet.

Securitize

Series A in 2018
Securitize, Inc. is a compliance platform that specializes in the issuance and management of digital securities. Founded in 2017 and based in Redwood City, California, the company offers a range of services for issuers, including document handling, investor communications, and accreditation. For investors, Securitize provides tools for wallet management, an investor dashboard, and token distribution. The platform enables eligible investors to own, manage, and trade digital securities in various capital markets, including equity, funds, fixed income, and real estate. Securitize is recognized as a registered transfer agent and is integrated with multiple regulated U.S. marketplaces, allowing it to facilitate compliant digital securities transactions. Additionally, the company offers KYC/AML and capital management services, ensuring a secure environment for both issuers and investors.

Sleep Reset

Series A in 2018
Simple Habit is a meditation app designed to drive a healthy lifestyle. Simple Habit's app offers short meditations and audio therapy sessions which has more than 1,500 guided meditations for any situation and mood including before sleep, taking a work break, commuting, and more, allowing people to transform wellness goals into lasting habits.

Medinas, Inc.

Seed Round in 2018
Medinas, Inc. operates a data-driven marketplace that facilitates the buying and selling of surplus and short-dated medical supplies and equipment for healthcare organizations. Serving a diverse clientele that includes hospitals, ambulatory surgical centers, veterinary practices, and nursing homes, as well as product suppliers like original equipment manufacturers, the company streamlines the sales process to save time and reduce costs. Founded in 2017 and headquartered in Berkeley, California, Medinas, Inc. focuses on technology-driven asset management and remarketing solutions tailored to the needs of the healthcare sector.

Cuenca

Seed Round in 2018
Cuenca is a FinTech company based in San Francisco, California, that specializes in providing digital financial services. Established in 2016, Cuenca operates a mobile-based application that facilitates various banking functions, including bill payments for utilities such as mobile, electricity, and water. In addition to bill payment services, the platform offers online banking features that enable users to securely deposit and withdraw funds, access savings accounts with competitive interest rates, and obtain loans tailored to their financial needs. This comprehensive digital approach allows users to manage their finances conveniently and efficiently.

Kindly Care

Series A in 2018
Kindly Care, Inc. owns and operates a marketplace for senior homecare. It offers a mobile application that finds and manages caregivers for the loved one. The company was founded in 2014 and is based in San Francisco, California.

Plastiq

Series B in 2018
Plastiq Inc. is an online payment service that allows users to make payments using credit and debit cards, even when the recipient does not typically accept card payments. Founded in 2009 and headquartered in San Francisco, the company facilitates payments for various expenses, including tuition, taxes, rent, utilities, and insurance, primarily in the United States and Canada. By processing card payments and converting them into formats that recipients can accept, such as electronic bank transfers or checks, Plastiq enables individuals and businesses to manage their finances more flexibly. This service empowers users to earn credit card rewards, take advantage of early-payment discounts, and utilize their cash flow more effectively, making it easier to manage expenses that traditionally required checks. With a growing presence, Plastiq is committed to advancing innovative payment solutions.

Fictiv

Series B in 2018
Fictiv Inc. operates a manufacturing platform that enables users to design, develop, and deliver fabricate parts. Its online interface enables customers to get instant quotes, review manufacturing feedback, and manage orders from vendors. The company’s platform enables users to leverage distributed manufacturing to fabricate parts through 3D printing and CNC machining. It serves engineers, designers, creators, startups, hackers, and more. The company was incorporated in 2013 and is based in San Francisco, California.

Pulse

Convertible Note in 2018
Pulse Q&A Inc. develops an artificial intelligence based platform that provides crowdsourced data for technology executives. It offers Pulse Q&A to test messaging and positioning in real time before campaign launches for a new product launch or a message refresh. The company’s platform is used to make and shape decisions by enabling users to create questions and serve it to peers, customers, or prospects, and collect data. The company was founded in 2017 and is headquartered in San Francisco, California.

Proven Skincare

Convertible Note in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Secfi

Seed Round in 2018
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

Roofstock

Series C in 2018
Roofstock, Inc. is an online marketplace that facilitates investment in leased single-family rental homes. Founded in 2015 and headquartered in Oakland, California, the company provides investors with access to independently certified properties, complete with research, analytics, and market insights. This platform allows users to evaluate properties based on their investment potential and cash flow without the complexities of managing vacant homes that require repairs and leasing. Roofstock aims to simplify the real estate investment process by enabling clients to treat their property investments similarly to stock portfolios, emphasizing asset allocation. The marketplace also assists sellers in marketing tenant-occupied properties, minimizing income loss and tenant disruption.

Firstleaf

Venture Round in 2018
Firstleaf is America's most personalized wine company that uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their tastes. The company, which was founded by Philip James, a wine industry veteran and Oxford-educated chemist, offers a subscription service that unites the art and science of wine. Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified concierge team, to build a unique Wine Profile for each member and curate each shipment individually. With no preset packs or boxes, Firstleaf has over 82 million combinations of wines possible and 98% of its monthly boxes are unique. Its team of winemakers sample over 10,000 wines each year across 5 continents and 12 countries to select only the finest bottles. With more than 700,000 12-bottle cases sold last year, Firstleaf is the #1 trusted wine brand in consumer rankings. Nearly one million people have tried Firstleaf since the brand's inception. Its wines have won over 2,800 awards, including over 300 90+ point scores, and 92% of its wines are award-winning. This year, Firstleaf was named one of Fast Company's World's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's 50 Largest Wineries. This came on the heels of being named Wine Company of the Year in Winemaker Challenge International's 2021 wine competition, one of the only U.S. wine competitions judged exclusively by professional winemakers.

Proven Skincare

Seed Round in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Podcast App

Seed Round in 2018
The Podcast App is a streamlined mobile application designed to help users discover and enjoy podcasts that align with their interests. Utilizing advanced machine learning technology, it creates personalized playlists tailored to individual tastes, enhancing the listening experience. The app facilitates a straightforward process for users to find, save, and listen to their favorite podcasts across a wide range of topics, including news, education, comedy, politics, and true crime. By focusing on user preferences, The Podcast App aims to simplify the podcast discovery process and provide a diverse selection of audio content.

Endless West

Series A in 2017
Endless West is a beverage startup using scientific production methods to create its own original blend of wines and spirits. Its winery uses molecules from plants, animals, and substances for taste, smell, and color and combines them to create sustainable wine without any grapes, yeast, or any kind of fermentation. The company's first product, Glyph, is the first aged-style spirit made using flavor and aroma molecules extracted from more efficient sources in nature. Glyph is made without aging or barreling which means significantly less wood, water, and land is used in its production process. Endless West was founded in 2015 and is headquartered in San Francisco, California.

Fuzzy

Seed Round in 2017
Fuzzy Pet Health, Inc. is a San Francisco-based startup that provides in-home pet healthcare services through a subscription model. Founded in 2016, the company aims to make pet care accessible and affordable for pet owners. Fuzzy offers membership-based nose-to-tail examinations and vaccinations for pets, as well as a mobile application that facilitates real-time communication between pet parents and veterinarians. This app includes features such as Ask-a-Vet mobile chat, electronic health records, and personalized health programs for pets. Additionally, Fuzzy provides a direct mailing service for medications, supplements, and food, ensuring convenience for pet owners. The company was previously known as PetChi, Inc. before rebranding in December 2018.

Archblock

Convertible Note in 2017
Archblock, formerly known as TrustToken, Inc., operates a platform for creating asset-backed tokens that facilitate global buying and selling. Founded in 2017 and headquartered in San Francisco, the company aims to provide a seamless way to tokenize various assets, enabling the conversion of physical assets like gold into digital tokens. Its flagship product, TrueUSD, is a stablecoin that can be redeemed on a 1-for-1 basis for US dollars. Archblock employs a team with diverse backgrounds from prestigious institutions and companies, including Stanford, UC Berkeley, and major financial and tech firms. The platform is designed to align incentives among participants while ensuring compliance with fiduciary standards and creating a transparent audit trail of asset management.

Allset

Series A in 2017
Allset Technologies, Inc., operating as Allset, is a mobile application designed to enhance the dining experience by enabling users to locate restaurants, place orders, and make payments seamlessly. Founded in 2015 and based in Los Angeles, California, Allset focuses on connecting busy diners with local restaurants, specifically catering to those seeking quick meals and contactless pickup options. The platform aims to streamline everyday dining by allowing users to pre-order sit-down lunches, ensuring that their meals are ready without the need for waiting. Allset leverages advanced technology to respond to shifting neighborhood demand patterns and promote a frictionless experience for both diners and restaurants.

Zume

Series B in 2017
Zume is on a quest to be the most powerful source of health and well-being on the planet. They started by partnering people with technology to create a more thoughtful and efficient way to source, make, bake and deliver pizza. In the process, they are delivering an artisan pizza that takes care of the people who eat it and make it, and even takes better care of the planet we all love—a planet nearly 10 billion people will inhabit by 2050. The health and well-being of people and our planet is dependent upon sustainably feeding that population with wholesome, affordable food on a global scale. Zume is meeting this challenge with an end-to-end, scalable platform that reduces the time and distance between clean food sources and dense population centers, using cutting-edge automation and transportation logistics. By developing better tools and processes, they can feed people healthier, sustainably-grown food, delivered fresh and free from chemical stabilization.

Roofstock

Series C in 2017
Roofstock, Inc. is an online marketplace that facilitates investment in leased single-family rental homes. Founded in 2015 and headquartered in Oakland, California, the company provides investors with access to independently certified properties, complete with research, analytics, and market insights. This platform allows users to evaluate properties based on their investment potential and cash flow without the complexities of managing vacant homes that require repairs and leasing. Roofstock aims to simplify the real estate investment process by enabling clients to treat their property investments similarly to stock portfolios, emphasizing asset allocation. The marketplace also assists sellers in marketing tenant-occupied properties, minimizing income loss and tenant disruption.

Knowde

Pre Seed Round in 2017
knowde is the online marketing platform dedicated to chemicals and ingredients. They make it easy to connect with customers, online. Use knowde Pages to get your products noticed every time a customer searches on any search engine. Build your knowde Page in an hour and get started for free.

Eaze

Series B in 2017
Eaze Technologies, Inc. is an online marketplace and technology platform that helps provide legal access to cannabis and delivers it. Eaze Technologies, Inc. was formerly known as Eaze Solutions, Inc. and changed its name to Eaze Technologies, Inc. in March 2019. The company was founded in 2014 and is based in San Francisco, California.

Cabin

Seed Round in 2017
Cabin Technologies, Inc. offers overnight bus rides between the two cities with private cabins to passengers. The company offers hospitality transportation services for travelling upto 500 miles in the united States. It provides amenities, which include private cabins, attendants, two pieces of luggage, nighttime tea, morning coffee, ear plugs, and free Wi-Fi. Cabin Technologies, Inc. was formerly known as SleepBus Inc. The company was founded in 2016 and is based in San Francisco, California.

Parsley Health

Seed Round in 2017
Parsley Health is a new kind of healthcare service that integrates technology, nutrition, wellness and prevention into cutting-edge primary care. The company was founded in 2016 by Dr. Robin Berzin, M.D., a Columbia-trained physician, digital health expert and leader in functional medicine. Parsley clinics are currently open in Los Angeles, New York City and San Francisco. Learn more at www.parsleyhealth.com

Sleep Reset

Seed Round in 2017
Simple Habit is a meditation app designed to drive a healthy lifestyle. Simple Habit's app offers short meditations and audio therapy sessions which has more than 1,500 guided meditations for any situation and mood including before sleep, taking a work break, commuting, and more, allowing people to transform wellness goals into lasting habits.

Zentist

Seed Round in 2017
Zentist is a dental insurance billing platform for dental practices that delivers improved practice financial performance and patient affordability. The company offers end to end insurance claims processing powered by high tech machine learning algorithms. It also provides easy management and weekly reporting for ultimate transparency and tailored data-driven recommendations to help maximize the insurance claim reimbursements.

SafeGraph

Convertible Note in 2017
SafeGraph Inc. collects, stores, and processes information on servers for machine learning, deep learning, and artificial intelligence. The company was founded in 2016 and is headquartered in San Francisco, California.

Ava

Seed Round in 2016
Ava is a mobile application designed to facilitate communication for deaf and hard-of-hearing individuals by providing real-time captioning of group conversations. Utilizing advanced speech and mobile technologies, Ava captures spoken dialogue and translates it into text, color-coding contributions from different speakers for easy identification. This innovative solution allows users to engage fully in social interactions, enhancing their ability to participate in conversations and connect with others. By making group discussions more accessible, Ava aims to create a more inclusive environment for all.

Roofstock

Series B in 2016
Roofstock, Inc. is an online marketplace that facilitates investment in leased single-family rental homes. Founded in 2015 and headquartered in Oakland, California, the company provides investors with access to independently certified properties, complete with research, analytics, and market insights. This platform allows users to evaluate properties based on their investment potential and cash flow without the complexities of managing vacant homes that require repairs and leasing. Roofstock aims to simplify the real estate investment process by enabling clients to treat their property investments similarly to stock portfolios, emphasizing asset allocation. The marketplace also assists sellers in marketing tenant-occupied properties, minimizing income loss and tenant disruption.

Flexport

Series B in 2016
Flexport, Inc. is a global freight forwarder and logistics platform that provides online customs brokerage and freight forwarding services. Established in 2013 and headquartered in San Francisco, California, the company offers a comprehensive online dashboard that enables businesses to understand, purchase, manage, and track the necessary services for global trade. Its offerings include customs brokerage services such as clearances, bonds, product classification, and government agency filings, alongside freight forwarding options encompassing ocean freight, air freight, and trucking. Additionally, Flexport provides supply chain services that cover cargo insurance, quality inspections, warehousing, product sourcing, and trade finance. By leveraging modern software, Flexport aims to enhance the user experience in global trade, helping logistics companies optimize transportation routes and manage inventory effectively.

Allset

Seed Round in 2016
Allset Technologies, Inc., operating as Allset, is a mobile application designed to enhance the dining experience by enabling users to locate restaurants, place orders, and make payments seamlessly. Founded in 2015 and based in Los Angeles, California, Allset focuses on connecting busy diners with local restaurants, specifically catering to those seeking quick meals and contactless pickup options. The platform aims to streamline everyday dining by allowing users to pre-order sit-down lunches, ensuring that their meals are ready without the need for waiting. Allset leverages advanced technology to respond to shifting neighborhood demand patterns and promote a frictionless experience for both diners and restaurants.

Zume

Convertible Note in 2016
Zume is on a quest to be the most powerful source of health and well-being on the planet. They started by partnering people with technology to create a more thoughtful and efficient way to source, make, bake and deliver pizza. In the process, they are delivering an artisan pizza that takes care of the people who eat it and make it, and even takes better care of the planet we all love—a planet nearly 10 billion people will inhabit by 2050. The health and well-being of people and our planet is dependent upon sustainably feeding that population with wholesome, affordable food on a global scale. Zume is meeting this challenge with an end-to-end, scalable platform that reduces the time and distance between clean food sources and dense population centers, using cutting-edge automation and transportation logistics. By developing better tools and processes, they can feed people healthier, sustainably-grown food, delivered fresh and free from chemical stabilization.

Traction

Convertible Note in 2016
Traction, Inc. provides Traction, which connects to a multi-channel marketing team suited to maximize budget and make campaign a success. Its Traction platform handles specific needs for clients, such as Web, apps, content, e-commerce, content marketing, and demand generation. The company is based in San Francisco, California.

GrubMarket

Series B in 2016
GrubMarket develops a website where sellers can offer foods and other items at wholesale prices to customers. It offers products such as organic foods, vegetables, gluten-free foods, snacks, drinks, pantries, home goods, health and beauty products, baby and kids' products, pets, non-GMO foods, paleo foods, cholesterol-free, and no trans-fat foods. GrubMarket also offers foods from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants. Mike Xu founded GrubMarket in 2014, with its headquarters in Newark in California with an additional office in San Francisco in California.

Apostrophe

Convertible Note in 2016
YoDerm is a health and wellness startup in US that offers oline dermatology. The treatment of certain visual conditions are easily diagnosed through images. Conditions such as acne, rosacea, anti-aging, or eyelash thinning can be safely and legally treated online. Receive treatment from our U.S. board certified dermatologists at your convenience, without the hassle of waiting weeks for an appointment or traveling to the doctor’s office.

Accredible

Seed Round in 2016
Accredible is a provider of digital credential management software that aims to enhance the credibility and accessibility of online learning. The company offers a platform that securely issues, manages, tracks, and verifies credentials for various organizations, including notable names like Rosetta Stone, Google, and Kaplan University. By streamlining the process of issuing and tracking certificates and badges online, Accredible helps businesses save time and resources while expanding their marketing reach. The company's vision is to create a comprehensive and verifiable repository of credentials, positioning itself as a leader in the digital credentialing space.

Uniform Teeth

Seed Round in 2016
Uniform Teeth is an orthodontics practice committed to making orthodontic care as intuitive, accessible, and high quality as possible. Uniform Teeth specializes in providing clear straighteners.

Virool

Series A in 2016
Virool, Inc. develops and offers a native video advertising platform for brand marketers. Its platform enables brands to host their video, design the campaign, target audience, and analyze results on the Web. The platform for publishers is a supply-side platform for video and customizable layout and design to maximize revenue; and for advertisers to maximize brand impact with programmatic video distribution platform, advertainment, eIQ emotional insights, and real-time analytics. The company serves advertisers and publishers. Virool, Inc. was founded in 2011 and is based in San Francisco, California with additional offices in New York, New York; St. Petersburg, Russia; Toronto, Canada; and Los Angeles, California.

Managed by Q

Series B in 2016
Managed by Q Inc. operates a workplace management platform that simplifies office operations by providing a variety of on-demand and subscription services. These services include cleaning, maintenance, IT support, supply replenishment, and wellness initiatives. In addition, the company offers facility services, project management for office planning and renovations, and workplace staffing solutions. Founded in 2013 and headquartered in New York, Managed by Q connects businesses with essential services to enhance workplace efficiency. The company is dedicated to creating economic opportunities by fostering good jobs for its operators and supporting small businesses. With operations in major cities such as New York, Los Angeles, Chicago, and San Francisco, Managed by Q aims to transform the management of workspaces.

The Happy Home Company

Seed Round in 2015
The Happy Home Company is your Personal Home Manager. Managing your home is expensive, complicated, and time consuming. They solve this problem by connect homeowners with an affordable Personal Home Manager, who is supported by powerful technology, and a trusted service network

AutoFi

Seed Round in 2015
AutoFi is a commerce platform delivering point of sale solution for financing a vehicle online. The platform allows consumers to purchase and finance a vehicle entirely online through a seamless user experience and an automated application and approval process. The company's platform connects an auto dealer’s customers to a network of lenders, providing a fast, mobile-first checkout experience. It provides vehicle buyers instant full spectrum decisions with customizable terms.

Din

Seed Round in 2015
Formerly Known as Forage. Din helps you cook like your favorite restaurant at home in 20 min. Din partners with notable restaurants and chefs like Bar Tartine, Tacolicious, and James Beard 2015 Rising Star Chef Jessica Largey to deliver everything you need to recreate their dishes at home. Din’s team, led by Michelin Star veteran Stephen Beaumier formerly of Cyrus, Quince and Restaurant Noma, does much of the time­intensive prep work for you, like braising meats and creating complex sauces, so you can finish the dish in under 20 minutes, as quickly as a restaurant can fire a dish. Then they deliver the prepped and whole ingredients in an insulated, reusable tote to your home.

Envoy

Seed Round in 2015
Envoy is the trusted Family Concierge service for seniors and their families. Thousands have already turned to Envoy for lightweight help and support to stay in their homes longer, maintain their independence, and live life to the fullest. The heart of our service is our wonderful community of Family Concierge assistants, whom we call our Envoys, serving clients in their local neighborhoods. Each and every day, our Envoys enjoy the freedom to earn flexible income they need, as they build trusted relationships with their clients, while being out and about doing something they love - helping others. Whether it’s simply for grocery shopping from favorite local stores or as a compelling alternative to traditional in-home care or assisted living, our software and apps make managing everything just a tap away. Families have a trusted, 1:1 relationship with their Envoy while enjoying full transparency and peace of mind like never before - with notifications, photos, and receipts documenting every visit.

Zume

Seed Round in 2015
Zume is on a quest to be the most powerful source of health and well-being on the planet. They started by partnering people with technology to create a more thoughtful and efficient way to source, make, bake and deliver pizza. In the process, they are delivering an artisan pizza that takes care of the people who eat it and make it, and even takes better care of the planet we all love—a planet nearly 10 billion people will inhabit by 2050. The health and well-being of people and our planet is dependent upon sustainably feeding that population with wholesome, affordable food on a global scale. Zume is meeting this challenge with an end-to-end, scalable platform that reduces the time and distance between clean food sources and dense population centers, using cutting-edge automation and transportation logistics. By developing better tools and processes, they can feed people healthier, sustainably-grown food, delivered fresh and free from chemical stabilization.

Flexport

Series A in 2015
Flexport, Inc. is a global freight forwarder and logistics platform that provides online customs brokerage and freight forwarding services. Established in 2013 and headquartered in San Francisco, California, the company offers a comprehensive online dashboard that enables businesses to understand, purchase, manage, and track the necessary services for global trade. Its offerings include customs brokerage services such as clearances, bonds, product classification, and government agency filings, alongside freight forwarding options encompassing ocean freight, air freight, and trucking. Additionally, Flexport provides supply chain services that cover cargo insurance, quality inspections, warehousing, product sourcing, and trade finance. By leveraging modern software, Flexport aims to enhance the user experience in global trade, helping logistics companies optimize transportation routes and manage inventory effectively.

Phil

Seed Round in 2015
Phil, Inc. is a prescription management software service that facilitates medication acquisition and management for patients. Founded in 2015 and headquartered in San Francisco, California, the company operates a specialty Rx distribution platform that automates medication refills based on prescription schedules. By connecting patients, prescribers, pharmacies, and manufacturers, Phil streamlines the specialty pharmacy ecosystem, enhancing access to affordable medications and improving patient outcomes. Additionally, the company offers complimentary home delivery services for medications, ensuring convenience for patients in managing their health needs.

Wish

Series E in 2015
Founded in 2010 and based in San Francisco, Wish is an e-commerce platform that offers a wide range of affordable goods to consumers globally. The platform utilizes big data, machine learning, and search technologies to deliver a visually engaging and personalized shopping experience. Wish connects customers with a vast network of direct suppliers, enabling access to quality products through a mobile-friendly interface. It features a diverse product selection, including clothing, accessories, gaming equipment, cosmetics, and mobile covers. By 2018, Wish had attracted over 80 million monthly active users and collaborated with more than one million merchants, selling nearly one billion products each year. The company primarily generates revenue from Europe, while also maintaining a presence in North America, South America, and other regions.

Bluecrew

Seed Round in 2015
BlueCrew, Inc. is an on-demand staffing platform based in Palo Alto, California, specializing in connecting employers with temporary workers in the Bay Area. The platform allows companies to post job openings and enables applicants to easily sign up and apply for positions. BlueCrew focuses on filling short-term, low-complexity roles in areas such as commercial moving, furniture pickup, data entry, truck driving, and on-the-move sales. By combining transparency and automation, BlueCrew aims to enhance the staffing experience for blue-collar positions while providing the flexibility of a mobile-based interface along with the legal protections typically associated with traditional employment models. As of February 2018, BlueCrew operates as a subsidiary of IAC/InterActiveCorp.

Stratim

Series B in 2015
STRATIM Systems Incorporated develops and operates an intelligent logistics platform that virtualizes various operations and gets them working together intelligently. The company’s platform includes a suite of applications and tools that allow clients to build an integrated logistics ecosystem. Its platform connects various users’ operations under a single ecosystem; organizes and automates various logistics requests; distributes tasks; and analyses the data and delivers recommendations. STRATIM Systems Incorporated was formerly known as ZIRX, Inc. The company was founded in 2014 and is based in San Francisco, California. As of February 1, 2018, STRATIM Systems Incorporated operates as a subsidiary of KAR Auction Services, Inc.

Plae

Series A in 2015
Plae is a lifestyle footwear company founded in 2012 and headquartered in San Francisco, California. The company specializes in designing shoes for children that celebrate individuality and promote exploration. Their products are constructed from eco-friendly, breathable, and washable materials, ensuring durability and flexibility while supporting the natural development of children's feet. Plae's footwear features interchangeable components that allow for customization to fit various foot shapes, accommodating the growth of cartilage and bone. By focusing on the joy of play and encouraging a carefree spirit, Plae aims to redefine the boundaries of childhood and foster healthy foot development for lasting comfort.

Sprig

Series B in 2015
Sprig is an online app that provides healthy organic meals delivered in 15 minutes. It is a mobile application that enables users to find and order healthy meals and have them delivered in a minimal time frame. All the ingredients used in these meals are locally-sourced, sustainable, and seasonal. Sprig was launched by Morgan Springer, Neeraj Berry, Matt Kent, and Gagan Biyani in April 2013 and is based in San Francisco, United States.