FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Advertising

firmly.ai

Seed Round in 2024
firmly.ai makes digital ads and impressions more shoppable with significantly higher conversions. It a multi-patented streamlined checkout experience that requires 0 changes for the Merchant site where the customer is inspired to shop—without redirects, extra clicks or missing data.

Taiv

Seed Round in 2022
Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.

Topsort

Seed Round in 2022
Topsort specializes in AI-powered auction tools and infrastructure APIs. Topsort's solutions help brands build profitable ad businesses without relying on third-party cookies or invasive user tracking. The company's offerings include a turnkey retail media platform, a unified ad network, and advanced data analytics capabilities that deliver exceptional returns on ad spend.

Taiv

Seed Round in 2021
Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.

Topsort

Pre Seed Round in 2021
Topsort specializes in AI-powered auction tools and infrastructure APIs. Topsort's solutions help brands build profitable ad businesses without relying on third-party cookies or invasive user tracking. The company's offerings include a turnkey retail media platform, a unified ad network, and advanced data analytics capabilities that deliver exceptional returns on ad spend.

Optilyz

Series A in 2020
Optilyz is a Europe-based direct mail automation company that provides a platform to design, print, and send letters, postcards, and self-mailers with a few clicks. The platform integrates with customer relationship management systems, supports data mapping and address review, and enables recurring campaigns while tracking campaign performance. It offers analytics tools to optimize direct mail campaigns and helps businesses automate and personalize offline marketing, reducing customer acquisition costs through cross-channel, data-driven direct mail.

Chingari

Seed Round in 2020
Chingari is a short-form video platform that enables users to create, edit, browse, and share videos. It offers video search, editing tools, browsing, and instant sharing to social networks, enabling creators to showcase talent and creativity through audio clips, stickers, and photos. Accessible on Android devices, the platform connects Indian creators with audiences, with revenue primarily generated through in-app advertising.

Teikametrics

Series A in 2018
Founded in 2015, Teikametrics specializes in e-commerce optimization for online marketplaces. Its AI-driven platform offers pricing optimization, inventory management, and operational efficiency tools, empowering retailers of all sizes to enhance profitability.

Pollen

Seed Round in 2017
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Optilyz

Seed Round in 2016
Optilyz is a Europe-based direct mail automation company that provides a platform to design, print, and send letters, postcards, and self-mailers with a few clicks. The platform integrates with customer relationship management systems, supports data mapping and address review, and enables recurring campaigns while tracking campaign performance. It offers analytics tools to optimize direct mail campaigns and helps businesses automate and personalize offline marketing, reducing customer acquisition costs through cross-channel, data-driven direct mail.

Virool

Series A in 2016
Virool, Inc. is a video advertising platform that specializes in native video advertising for brand marketers. Founded in 2011 and headquartered in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool allows brands to host videos, design campaigns, target specific audiences, and analyze results online. The platform serves both advertisers and publishers, offering a supply-side solution for publishers to optimize revenue and a programmatic distribution system for advertisers to enhance brand impact. Virool's technology empowers clients to engage audiences effectively through mobile devices and social media, utilizing programmatic strategies to ensure that video content reaches the right viewers at the right time. Over its history, Virool has facilitated video promotion for over 30,000 global advertisers, including major brands such as Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties.

AppNexus

Series F in 2015
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

Button

Series A in 2015
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.
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