FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Jose Marin

Co-Founder

Past deals in Apparel

Pickle

Series A in 2025
Pickle is a peer-to-peer clothing rental marketplace that connects users within their local communities to rent trendy outfits. The platform facilitates both in-person exchanges and same-day local delivery through courier services, primarily focusing on major cities such as New York, Los Angeles, and Miami. Pickle emphasizes a simple listing process and offers flexible pricing and rental periods, allowing users to explore a variety of brands and styles affordably. By providing access to community closets, the service promotes sustainable alternatives to traditional clothing ownership, making fashionable attire more accessible to consumers.

Faro

Seed Round in 2025
Faro provides inexpensive apparel through re-commerce, collaborating with fashion companies to reduce textile waste and dumping at the manufacturing and consumption levels.

Rebag

Venture Round in 2024
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Vinted

Secondary Market in 2024
Vinted operates an online marketplace intended to make second-hand the first choice. Its platform offers a peer-to-peer marketplace for girls and women to buy, sell, and swap clothes with an online chatting feature, enabling users to shop with ease at low cost.

Nitex

Series A in 2023
Nitex is a B2B platform focused on the sustainable garment supply chain, designed to assist fashion retailers in managing various aspects of product development. The platform consolidates product design, compliance, order tracking, and insurance, streamlining the process for brands. Additionally, Nitex operates a design studio that facilitates the production of comfortable and trendy clothing for sustainable brands. By offering customized support and collaborative opportunities, Nitex enables clothing companies to develop their product lines effectively while promoting sustainable practices throughout their supply chains.

Rintin

Pre Seed Round in 2023
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Bodily

Convertible Note in 2023
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

SidelineSwap

Venture Round in 2023
SidelineSwap, LLC is an online marketplace focused on buying, selling, and trading sporting goods. Established in 2012 and based in Franklin Square, New York, the platform caters to a wide range of sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, and snowboarding. It offers a diverse selection of products, encompassing new, used, and vintage items, as well as apparel, electronics, and gear for various sports activities. In addition to facilitating individual transactions, SidelineSwap collaborates with retailers and brands to enhance circular shopping experiences through its trade-in program and marketplace technology.

Zyod

Seed Round in 2023
Zyod is a startup that operates a business-to-business marketplace focused on apparel sourcing and manufacturing for fashion brands worldwide. The company offers a comprehensive range of end-to-end solutions that streamline the design-to-delivery process, ensuring rapid turnaround times and low minimum order quantities. Zyod employs a unique cluster-based supply chain model that extends beyond major urban centers, training local manufacturers with proprietary technology. This approach enables them to produce international-grade products that cater to the needs of global fashion brands, thereby facilitating brand success through a centralized platform that simplifies the sourcing and manufacturing process.

Kafene

Series B in 2022
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Warren James

Series A in 2022
Warren James specializes in providing merchandising services focused on developing and scaling creator-backed brands. The company streamlines the process of licensing, manufacturing, and launching custom products, guiding its partners from the initial concept through to product and web development, promotion, fulfillment, and customer retention. By offering comprehensive solutions, Warren James enables brands to effectively market their products, catering to the needs of popular creators and properties in the digital landscape.

Bodily

Venture Round in 2022
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

Rintin

Seed Round in 2022
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Nitex

Seed Round in 2022
Nitex is a B2B platform focused on the sustainable garment supply chain, designed to assist fashion retailers in managing various aspects of product development. The platform consolidates product design, compliance, order tracking, and insurance, streamlining the process for brands. Additionally, Nitex operates a design studio that facilitates the production of comfortable and trendy clothing for sustainable brands. By offering customized support and collaborative opportunities, Nitex enables clothing companies to develop their product lines effectively while promoting sustainable practices throughout their supply chains.

Quince

Series A in 2021
Quince, LLC is a retail company based in San Francisco, California, specializing in affordable luxury apparel, accessories, and home goods for both men and women. Founded in 2016, Quince offers a diverse range of products including jewelry, tops, sweaters, loungewear, leather goods, and various accessories for men, as well as bedding and bath items for the home. The company employs a manufacturer-to-consumer retail model, producing inventory on a near just-in-time basis, which allows for direct shipping to consumers. This approach not only reduces costs but also minimizes financial and environmental waste, enabling Quince to provide high-quality fashion and home products at competitive prices.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

ZAX

Series A in 2021
ZAX operates an online marketplace focused on product discovery and sales across multiple categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. By connecting bulk buyers and sellers, ZAX provides a comprehensive platform that facilitates various services such as marketing, trust building, payment processing, credit solutions, and logistics. This approach enables suppliers and resellers throughout Latin America to efficiently buy and resell products, enhancing their operational capabilities and market reach.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Vinted

Secondary Market in 2021
Vinted operates an online marketplace intended to make second-hand the first choice. Its platform offers a peer-to-peer marketplace for girls and women to buy, sell, and swap clothes with an online chatting feature, enabling users to shop with ease at low cost.

Quince

Seed Round in 2021
Quince, LLC is a retail company based in San Francisco, California, specializing in affordable luxury apparel, accessories, and home goods for both men and women. Founded in 2016, Quince offers a diverse range of products including jewelry, tops, sweaters, loungewear, leather goods, and various accessories for men, as well as bedding and bath items for the home. The company employs a manufacturer-to-consumer retail model, producing inventory on a near just-in-time basis, which allows for direct shipping to consumers. This approach not only reduces costs but also minimizes financial and environmental waste, enabling Quince to provide high-quality fashion and home products at competitive prices.

SidelineSwap

Series A in 2020
SidelineSwap, LLC is an online marketplace focused on buying, selling, and trading sporting goods. Established in 2012 and based in Franklin Square, New York, the platform caters to a wide range of sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, and snowboarding. It offers a diverse selection of products, encompassing new, used, and vintage items, as well as apparel, electronics, and gear for various sports activities. In addition to facilitating individual transactions, SidelineSwap collaborates with retailers and brands to enhance circular shopping experiences through its trade-in program and marketplace technology.

ZAX

Pre Seed Round in 2020
ZAX operates an online marketplace focused on product discovery and sales across multiple categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. By connecting bulk buyers and sellers, ZAX provides a comprehensive platform that facilitates various services such as marketing, trust building, payment processing, credit solutions, and logistics. This approach enables suppliers and resellers throughout Latin America to efficiently buy and resell products, enhancing their operational capabilities and market reach.

Vinted

Series E in 2019
Vinted operates an online marketplace intended to make second-hand the first choice. Its platform offers a peer-to-peer marketplace for girls and women to buy, sell, and swap clothes with an online chatting feature, enabling users to shop with ease at low cost.

Black Limba

Seed Round in 2019
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company offers a diverse range of products, including bralettes, bras, panties, sportswear, and bathroom wear, along with specialized items such as lace lingerie, lingerie sets for pregnant women, and various styles of sports bras and swimsuits. Black Limba aims to provide women with accessories that combine sensuality, design, and comfort, catering to different preferences and needs.

AYR

Seed Round in 2019
AYR, Inc. is a womenswear brand based in New York City, established in February 2014 by co-founders Maggie Winter and Jac Cameron. The company specializes in a diverse range of apparel, including jeans, shirts, dresses, shorts, jackets, and work-wear. Initially launched as an e-commerce platform, AYR focuses on denim and has since expanded its presence through a guideshop and wholesale partnerships. The brand emphasizes convenience by offering online shopping, allowing customers to easily access and purchase a variety of clothing and fashion accessories delivered directly to their homes. AYR's name, which stands for "All Year Round," reflects its commitment to providing versatile and stylish options for women throughout the year.

Rebag

Series C in 2019
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

The/Studio

Series A in 2018
The/Studio is a custom manufacturing platform that enables businesses, organizations, and individuals to easily produce personalized products, particularly accessories and apparel. Founded by Joseph Heller, the company utilizes a network of vetted factories and advanced technology to simplify the manufacturing process. By offering cloud-based access, The/Studio eliminates the complexities and risks associated with building a supply chain, allowing customers to manage everything from custom design to production without minimum order quantities. The platform is designed to provide quick turnaround times and competitive pricing, ensuring a reliable supply chain while enabling customers to focus on brand execution and product quality.

Black Limba

Seed Round in 2018
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company offers a diverse range of products, including bralettes, bras, panties, sportswear, and bathroom wear, along with specialized items such as lace lingerie, lingerie sets for pregnant women, and various styles of sports bras and swimsuits. Black Limba aims to provide women with accessories that combine sensuality, design, and comfort, catering to different preferences and needs.

Vinted

Series D in 2018
Vinted operates an online marketplace intended to make second-hand the first choice. Its platform offers a peer-to-peer marketplace for girls and women to buy, sell, and swap clothes with an online chatting feature, enabling users to shop with ease at low cost.

Thursday Boot Company

Series A in 2018
Thursday Boot Company specializes in designing, producing, and distributing high-quality boots for men and women, combining the durability of work boots with the sophistication of fashion footwear. Founded in 2014 and based in New York, the company offers a range of products, including not only boots but also accessories such as boot brushes, belts, leather balms, socks, hats, leather card holders, t-shirts, and gift cards. Their footwear features elements like studded rubber outsoles, comfort strips, cork-bed midsoles, and full glove leather interior linings, ensuring both comfort and versatility. The company's products are available primarily through its online store, allowing customers access to well-constructed boots at reasonable prices.

SidelineSwap

Series A in 2018
SidelineSwap, LLC is an online marketplace focused on buying, selling, and trading sporting goods. Established in 2012 and based in Franklin Square, New York, the platform caters to a wide range of sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, and snowboarding. It offers a diverse selection of products, encompassing new, used, and vintage items, as well as apparel, electronics, and gear for various sports activities. In addition to facilitating individual transactions, SidelineSwap collaborates with retailers and brands to enhance circular shopping experiences through its trade-in program and marketplace technology.

Tracksmith

Venture Round in 2017
Tracksmith is an American sports apparel brand, established in 2013 by Luke Scheybeler and Matt Taylor, that specializes in designing and manufacturing performance apparel for runners. Based in Wellesley, Massachusetts, the company offers a range of products, including tops, bottoms, and accessories for both men and women, emphasizing classic designs over modern neon styles. In addition to its apparel line, Tracksmith publishes a sports magazine and distributes its products through specialty running stores across the United States, as well as through its online platform, reaching customers in various countries, including Australia, Canada, and several European nations.

Rebag

Series B in 2017
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

SidelineSwap

Seed Round in 2016
SidelineSwap, LLC is an online marketplace focused on buying, selling, and trading sporting goods. Established in 2012 and based in Franklin Square, New York, the platform caters to a wide range of sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, and snowboarding. It offers a diverse selection of products, encompassing new, used, and vintage items, as well as apparel, electronics, and gear for various sports activities. In addition to facilitating individual transactions, SidelineSwap collaborates with retailers and brands to enhance circular shopping experiences through its trade-in program and marketplace technology.

Rebag

Series A in 2016
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Farfetch

Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.

Rebag

Seed Round in 2015
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Eloquii

Series A in 2014
ELOQUII offers an online plus size clothing store featuring women's plus size fashion, clothes, and accessories. The company designs trend-leading, fast fashion apparel in sizes 14-28 under its own brand. The company was founded in 2012 and is headquartered in New York, New York and Columbus, Ohio.
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