FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Catering

FoodByUs

Series C in 2024
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Mama

Seed Round in 2024
Mama Foods operates a food marketplace platform that provides authentic Venezuelan cuisine prepared by expert chefs. This platform enables sellers to list, offer, and deliver a variety of food items and meal orders to customers across the United States. By allowing consumers to browse and purchase diverse homemade meal options, Mama Foods aims to deliver tasty and healthy food directly to their doorsteps, enhancing the culinary experience for those seeking genuine Venezuelan dishes.

Innovorder

Series B in 2023
Innovorder, founded in 2014 and based in Paris, France, is a leading provider of digital solutions for the food service industry, catering to both commercial and institutional sectors. The company offers a comprehensive software-as-a-service (SaaS) suite that facilitates new order channels, manages restaurant networks and individual points of sale, and streamlines order processing and kitchen preparation. This software also enhances production management, sales monitoring, and customer loyalty. Innovorder serves over 800 clients, including major industry players like KFC, Big Fernand, and Elior, along with numerous contract catering companies. With more than 60 employees, Innovorder has successfully raised over 10 million euros in funding, further solidifying its position in the market. The company acquired the start-up La Caisse Tactile in 2016, enhancing its technological capabilities.

Mama

Convertible Note in 2023
Mama Foods operates a food marketplace platform that provides authentic Venezuelan cuisine prepared by expert chefs. This platform enables sellers to list, offer, and deliver a variety of food items and meal orders to customers across the United States. By allowing consumers to browse and purchase diverse homemade meal options, Mama Foods aims to deliver tasty and healthy food directly to their doorsteps, enhancing the culinary experience for those seeking genuine Venezuelan dishes.

Laika

Convertible Note in 2023
Laika is an e-commerce platform specializing in a wide range of products and services for pets. The company provides over 4,000 product options, including food, snacks, medications, and accessories. In addition to these offerings, Laika features a services section with more than 17 different services, encompassing healthcare, grooming, and entertainment for pets. With a focus on convenience, Laika delivers all items directly to customers' homes, allowing them to select preferred delivery dates and times, including same-day delivery in major cities. The platform supports various payment methods, ensuring a seamless shopping experience for pet owners seeking to meet their pets' needs.

PartySlate

Series A in 2023
PartySlate is an online marketplace designed to inspire and assist individuals planning various types of events by connecting them with top event professionals, vendors, and venues globally. The platform serves as a hub for discovering unique party ideas, identifying local vendors and venues, and assembling event teams. Event professionals utilize PartySlate to expand their businesses, network with industry peers, and attract more clients. Users can share multimedia content from events, gain recognition through a distinctive crediting system, and showcase their work via detailed profiles. Since its inception in 2016, over 25,000 leading venues, planners, and vendors have contributed more than 2 million photos of real weddings, corporate events, and celebrations to the platform.

FoodByUs

Series B in 2023
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Manzana Verde

Pre Seed Round in 2023
Manzana Verde is a meal delivery and nutritional advice subscription service operating in Piura, Lima, and Mexico City. The company specializes in providing balanced meals tailored to individual health goals, ensuring that each meal contains the necessary calories, carbohydrates, fats, and proteins needed for optimal nutrition. By focusing on dietary, nutritious, and healthy meals, Manzana Verde aims to help consumers achieve their health objectives while enjoying a variety of wholesome food options.

meez

Venture Round in 2022
Meez Culinary Solutions is a software-as-a-service (SaaS) company that specializes in creating an interactive platform for recipe management. The company's platform allows users to transform recipe content, including videos and images, into a comprehensive database that facilitates ideation, organization, and collaboration. With features such as accurate ingredient costing, automated scaling and conversions, and specialized allergen identification, Meez empowers cooks to efficiently manage their culinary ideas and streamline their cooking processes. This platform not only enhances recipe sharing but also supports users in executing their culinary visions effectively.

Laika

Series B in 2022
Laika is an e-commerce platform specializing in a wide range of products and services for pets. The company provides over 4,000 product options, including food, snacks, medications, and accessories. In addition to these offerings, Laika features a services section with more than 17 different services, encompassing healthcare, grooming, and entertainment for pets. With a focus on convenience, Laika delivers all items directly to customers' homes, allowing them to select preferred delivery dates and times, including same-day delivery in major cities. The platform supports various payment methods, ensuring a seamless shopping experience for pet owners seeking to meet their pets' needs.

Mama

Convertible Note in 2021
Mama Foods operates a food marketplace platform that provides authentic Venezuelan cuisine prepared by expert chefs. This platform enables sellers to list, offer, and deliver a variety of food items and meal orders to customers across the United States. By allowing consumers to browse and purchase diverse homemade meal options, Mama Foods aims to deliver tasty and healthy food directly to their doorsteps, enhancing the culinary experience for those seeking genuine Venezuelan dishes.

FoodByUs

Series A in 2021
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Little Bun

Convertible Note in 2021
Little Bun is an Asian food provider that focuses on delivering authentic and flavorful cuisine, with a particular emphasis on dumplings. The company uses high-quality ingredients and traditional family recipes, enhanced by modern culinary techniques, to create a delightful dining experience for its consumers. By blending heritage and innovation, Little Bun aims to satisfy the palate of those seeking genuine Asian flavors.

Little Bun

Pre Seed Round in 2021
Little Bun is an Asian food provider that focuses on delivering authentic and flavorful cuisine, with a particular emphasis on dumplings. The company uses high-quality ingredients and traditional family recipes, enhanced by modern culinary techniques, to create a delightful dining experience for its consumers. By blending heritage and innovation, Little Bun aims to satisfy the palate of those seeking genuine Asian flavors.

Elmenus

Series C in 2021
Elmenus is a food discovery platform based in Cairo, Egypt, founded in 2011. The company serves over 1 million monthly users by providing a comprehensive application that helps people identify nearby restaurants and explore popular dishes as rated by fellow users. Elmenus combines a social and visual experience, allowing users to browse digitized restaurant menus and engage with a community of food enthusiasts who share photos, reviews, and ratings. The company also maintains offices in several Egyptian cities, including Alexandria, El Mansoura, Sharm El Sheikh, Hurghada, El Gouna, El Ain El Sokhna, Ras Sudr, and North Coast. Through its platform, Elmenus aims to facilitate an enjoyable and personalized food discovery experience for its users.

Manzana Verde

Convertible Note in 2021
Manzana Verde is a meal delivery and nutritional advice subscription service operating in Piura, Lima, and Mexico City. The company specializes in providing balanced meals tailored to individual health goals, ensuring that each meal contains the necessary calories, carbohydrates, fats, and proteins needed for optimal nutrition. By focusing on dietary, nutritious, and healthy meals, Manzana Verde aims to help consumers achieve their health objectives while enjoying a variety of wholesome food options.

Manzana Verde

Seed Round in 2021
Manzana Verde is a meal delivery and nutritional advice subscription service operating in Piura, Lima, and Mexico City. The company specializes in providing balanced meals tailored to individual health goals, ensuring that each meal contains the necessary calories, carbohydrates, fats, and proteins needed for optimal nutrition. By focusing on dietary, nutritious, and healthy meals, Manzana Verde aims to help consumers achieve their health objectives while enjoying a variety of wholesome food options.

FoodByUs

Series B in 2020
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

MUNCH:ON

Series B in 2020
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

PartySlate

Venture Round in 2020
PartySlate is an online marketplace designed to inspire and assist individuals planning various types of events by connecting them with top event professionals, vendors, and venues globally. The platform serves as a hub for discovering unique party ideas, identifying local vendors and venues, and assembling event teams. Event professionals utilize PartySlate to expand their businesses, network with industry peers, and attract more clients. Users can share multimedia content from events, gain recognition through a distinctive crediting system, and showcase their work via detailed profiles. Since its inception in 2016, over 25,000 leading venues, planners, and vendors have contributed more than 2 million photos of real weddings, corporate events, and celebrations to the platform.

Innovorder

Venture Round in 2019
Innovorder, founded in 2014 and based in Paris, France, is a leading provider of digital solutions for the food service industry, catering to both commercial and institutional sectors. The company offers a comprehensive software-as-a-service (SaaS) suite that facilitates new order channels, manages restaurant networks and individual points of sale, and streamlines order processing and kitchen preparation. This software also enhances production management, sales monitoring, and customer loyalty. Innovorder serves over 800 clients, including major industry players like KFC, Big Fernand, and Elior, along with numerous contract catering companies. With more than 60 employees, Innovorder has successfully raised over 10 million euros in funding, further solidifying its position in the market. The company acquired the start-up La Caisse Tactile in 2016, enhancing its technological capabilities.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Porter Road Butcher

Seed Round in 2019
Porter Road is a omnichannel whole animal butcher changing the broken food system, by working directly with farmers to offer exceptional, sustainably raised meat direct to consumer. The company was founded by James Peisker and Chris Carter.

Stadium

Seed Round in 2018
Stadium Inc., established in 2013 and headquartered in New York, operates a unique online platform that facilitates group ordering from diverse restaurants. The company's service caters to various corporate events such as lunch meetings, team lunches, and client engagements, offering a wide range of dishes including entrees, salads, desserts, and drinks. Through its platform, Stadium streamlines the ordering process for businesses, accommodating specific dietary needs and preferences among group members.

KitchenMate

Seed Round in 2018
KitchenMate delivers premium food vending and micro-market services tailored for modern workplaces, including offices, commercial buildings, schools, and hospitals in Toronto. The company specializes in providing flexible on-site food solutions that feature a smart fridge and cooker, allowing for the preparation of fresh meals. Additionally, KitchenMate utilizes recyclable meal packaging and offers in-app loyalty programs to enhance the dining experience. Their services enable employees to conveniently access, share, and enjoy meals, fostering a culture of collaboration and well-being in the workplace.

Rappi

Series C in 2018
Rappi is a consumer tech company operating an on-demand delivery platform in Latin America. It connects consumers with local merchants and independent contractors, facilitating the delivery of prepared foods, groceries, clothing, pharmaceuticals, liquor, and other items directly to customers' doorsteps.

KitchenMate

Seed Round in 2018
KitchenMate delivers premium food vending and micro-market services tailored for modern workplaces, including offices, commercial buildings, schools, and hospitals in Toronto. The company specializes in providing flexible on-site food solutions that feature a smart fridge and cooker, allowing for the preparation of fresh meals. Additionally, KitchenMate utilizes recyclable meal packaging and offers in-app loyalty programs to enhance the dining experience. Their services enable employees to conveniently access, share, and enjoy meals, fostering a culture of collaboration and well-being in the workplace.

Rappi

Venture Round in 2017
Rappi is a consumer tech company operating an on-demand delivery platform in Latin America. It connects consumers with local merchants and independent contractors, facilitating the delivery of prepared foods, groceries, clothing, pharmaceuticals, liquor, and other items directly to customers' doorsteps.

Rappi

Series B in 2016
Rappi is a consumer tech company operating an on-demand delivery platform in Latin America. It connects consumers with local merchants and independent contractors, facilitating the delivery of prepared foods, groceries, clothing, pharmaceuticals, liquor, and other items directly to customers' doorsteps.

Rappi

Series A in 2016
Rappi is a consumer tech company operating an on-demand delivery platform in Latin America. It connects consumers with local merchants and independent contractors, facilitating the delivery of prepared foods, groceries, clothing, pharmaceuticals, liquor, and other items directly to customers' doorsteps.

Menu Next Door

Seed Round in 2016
Menu Next Door is a platform that connects customers with local chefs who prepare homemade meals, fostering a sense of community through food. The service allows individuals to order delicious, freshly-made dishes from chefs in their own neighborhoods, primarily operating in the U.K., Belgium, and France. By utilizing a crowdsourced approach, Menu Next Door offers a diverse range of culinary options at affordable prices, eliminating delivery charges. This unique model not only provides access to quality meals but also encourages interaction between chefs and customers, enhancing the dining experience beyond mere takeaway. The platform supports chefs from various backgrounds, enabling them to share their culinary talents and bring people together through the universal appeal of good food.

Catawiki

Series C in 2015
Catawiki is an online marketplace based in Amsterdam that specializes in the buying and selling of unique and valuable objects. The platform hosts weekly auctions featuring over 75,000 items across various categories, including art, design, jewelry, fashion, classic cars, and collectibles. Each item is carefully reviewed and selected by a team of in-house experts, ensuring a curated experience for both buyers and sellers. With a workforce of over 750 employees, Catawiki facilitates a global marketplace where users can easily discover and acquire rare and vintage items.

Sourcery Technologies

Seed Round in 2015
Sourcery Technologies operates an electronic invoicing and payments platform tailored for the wholesale foodservice industry, which is valued at approximately $220 billion. Founded in 2012 and based in San Francisco, the company addresses the outdated practices prevalent in the sector, such as paper catalogs and faxed orders, by bringing these transactions online. The platform streamlines the accounts payable process, offering features like invoice storage, automated workflows, and data analytics that identify pricing anomalies. Sourcery’s solution is designed for various clients, including restaurants, caterers, and corporate kitchens, enabling them to manage transactions efficiently while integrating seamlessly with popular accounting and restaurant management software. The company serves notable clients such as Palantir, Dropbox, Airbnb, and Stripe, and operates as a subsidiary of Lavu, Inc.
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